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All Journal Jurnal Bisnis Hospitaliti Jurnal Penelitian dan Pengabdian Masyarakat
Pratiwi, Kadek Andita Dwi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN DI HOTEL CANGGU DREAM VILLAGE Manika Dewi, Anak Agung Candra; Sihombing, Irene Hanna H.; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1185

Abstract

The importance of the existence of human resources in the development of tourism services Business, as can be seen from the ability of a company to develop, is very dependent on the ability of employees to carry out work tasks that are directed to the development of the company. The purpose of this study was to analyze the effect of leadership style on employee performance at Canggu Dream Village Hotel. The number of samples used was 45, using the saturated sample method. Data collection using Likert scale questionnaire Data analysis techniques using simple linear regression analysis Hypothesis testing is done using the t-test. The results showed that the democratic leadership style variable was 6.626 compared to the t table, namely 1.6, which means rejecting H0 or H1 was accepted because t-count> t-table = 6.626> 1.6, meaning that democratic leadership style has a significant positive effect on employee performance at the Canggu Dream Village Hotel. Thus, it can be interpreted that the better the application of democratic leadership style, the higher employee performance. The magnitude of the influence of democratic leadership style on employee performance is 49.4%. It is expected that leaders provide time or opportunities for subordinates to convey input.
THE INFLUENCE OF SOCIAL MEDIA INSTAGRAM ON ROOM PURCHASE DECISION AT FAIRFIELD BY MARRIOTT BALI LEGIAN Sari, Ni Made Asih Nirmala; Sadjuni, Ni Luh Gde Sri; Pratiwi, Kadek Andita Dwi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1218

Abstract

Fluctuations in occupancy rates is influenced by guests' purchasing decisions, one of factors can affect purchasing decisions is marketing, particularly via social media promotions. Instagram is  a key platform, trended for wide-reaching promotions, notably impacting room bookings. This study aims to analyze the impact of Instagram social media on room purchasing decisions at the Fairfield by Marriott Bali Legian.  The research employs a quantitative approach with a purposive sampling method with 100 surveyed guests who already stayed and followed the hotel on Instagram answered a 25-statement questionnaire. Data analysis is using SPSS for Windows Version 26. The research results indicate that Instagram social media (X) significantly influences room purchasing decisions (Y) at the Fairfield by Marriott Bali Legian, as evidenced by the significance value of 0.000 < 0.05 and a calculated tvalue > ttable of 10.027 > 1.984. The coefficient of determination analysis shows that Instagram social media has a moderate effect, accounting for 50.6% of the purchasing decisions, while the remaining 49.4% are influenced by other factors beyond the scope of this study. The overall value for the Instagram social media is 4.53, and for the purchasing decision, it's 4.54, both falling under the "very good" or "strongly agree" category.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
Co-Authors Adinda, Clearesta Adyatma, Prastha Jata, I Wayan Manika Dewi, Anak Agung Candra Ni Made Suastini, Ni Made Pratama, I Wayan Adi Santi Diwyarthi, Ni Desak Made Sari, Ni Made Asih Nirmala Sri Sadjuni, Ni Luh Gede Witarsana, I Gusti Agung Gede