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All Journal Journal of Education Research Jurnal Pengabdian Pada Masyarakat Jurnal Penelitian dan Pengabdian Masyarakat West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Abdi Anjani
Pratama, I Wayan Adi
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Tantangan Komunikasi dalam Negosiasi Bisnis Lintas Budaya Putranto, Algooth; Febrian, Wenny Desty; Sanjaya, Feri; Haryati, Haryati; Santosa, Sonny; Pratama, I Wayan Adi
Journal of Education Research Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i2.1037

Abstract

Penelitian ini mendalami tantangan komunikasi yang timbul dalam konteks negosiasi bisnis lintas budaya, sebuah aspek yang semakin penting dalam pendidikan global di era saat ini. Dengan meningkatnya integrasi global, interaksi bisnis lintas budaya tidak hanya menjadi umum tetapi juga semakin kompleks. Faktor-faktor seperti perbedaan budaya, bahasa, dan konteks sosial-politik memainkan peran penting dalam proses negosiasi tersebut. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor-faktor tersebut memengaruhi komunikasi dalam konteks negosiasi bisnis lintas budaya dan implikasinya dalam konteks pendidikan. Metode studi literatur digunakan untuk menganalisis berbagai sumber informasi yang relevan, termasuk artikel, buku, dan jurnal ilmiah. Hasil penelitian menunjukkan bahwa pemahaman mendalam tentang perbedaan budaya, bahasa, dan konteks sosial-politik sangat penting dalam mencapai kesuksesan dalam negosiasi lintas budaya, yang juga relevan dalam konteks pendidikan global. Rekomendasi disarankan bagi lembaga pendidikan dan para profesional di bidang pendidikan untuk memberikan perhatian khusus terhadap pelatihan komunikasi lintas budaya serta menciptakan lingkungan belajar yang beragam budaya untuk meningkatkan efektivitas pendidikan lintas budaya.
The Effect of Employee Competence and Organizational Culture on Competitive Advantage in the Tourism Industry in Bali Kurnia Harahap, Muhammad Ade; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Harsono, Iwan
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.741

Abstract

The tourism industry in Bali represents a dynamic and competitive landscape, where businesses strive to gain and maintain a competitive advantage in a global market. This study investigates the influence of employee competence and organizational culture on competitive advantage within the context of the tourism sector in Bali. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was employed to analyze data collected from 170 participants working in various tourism-related businesses. The findings reveal significant positive relationships between employee competence, organizational culture, and competitive advantage. Employee competence was found to positively influence organizational culture and competitive advantage, while organizational culture was positively associated with competitive advantage. Furthermore, organizational culture partially mediated the relationship between employee competence and competitive advantage. These findings underscore the importance of investing in employee development and fostering a positive organizational culture to enhance competitiveness in the tourism industry in Bali.
Pelatihan Event Technology dan Show Management kepada Generasi Z di Politeknik Internasional Bali Marmaiyatno; Pratama, I Wayan Adi; Prakoso, Ganang Adityo; Wahyuni, Anak Agung Nyoman Sri
Jurnal Abdi Anjani Vol 2 No 1 (2024): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event merupakan suatu kegiatan yang diselenggarakan untuk memperingati hal-hal penting penting sepanjang hidup manusia baik secara individu maupun kelompok yang terkait secara adat, budaya, tradisi, dan agama yang disenggarakan untuk tujuan tertentu serta melibatkan lingkungan masyarakat yang diselenggarakan pada waktu tertentu. Banyak sekali event yang memanfaatkan teknologi untuk mendukung acara suapa berjalan dengan sukses dan lancar cohtohnya penggunaan green screen dan memanfaatkan OBS (Open Broadcaster Software) sebagai Software yang digunakan dalam event Virtual, Dalam kegiatan event tersebut perlunya sebuat show management untuk memastikan jalannya acara di panggung berlangsung sesui dengan rundown yang sudah disepakati. Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan pelatihan event teknologi dan show management kepada generazi z untuk meningkatkan pengetahuan dan skill dalam dunia event. Metode yang digunakan dalam kegiatan ini adalah workshop. Dalam pengabdia ini team pengabdian selaku narasumber menyampaikan seorang yang berfokus di dunia event harus mempunya skill technology dalam melaksanakan event dan bisa mengatur dalam pelaksanaan event 2 hal itu yang sangat penting dalam melakukan virtual event. Kegiatan pengabdian pada masyarakat di MICE LAB Politeknik Internasional Bali berjalan dengan lanjar berkat Kerjasama antara Politeknik Internasional Bali dengan SMA/SMK Se-Bali.
Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Pratama, I Wayan Adi
Jurnal Pengabdian Pada Masyarakat Vol 9 No 1 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i1.678

Abstract

Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdian kepada masyarakat sangat dibutuhkan terkait keberadaan desa wisata Cemagi dalam perkembangan pariwisata global. Program pelatihan terkait digital marketing diselenggarakan selama dua hari, bertempat di balai desa wisata Cemagi. Program pengabdian kepada masyarakat memberikan kontribusi kepada masyarakat melalui penerapan digital marketing menjadi langkah esensial dalam mendukung perkembangan desa wisata dan meningkatkan daya saingnya di era digital saat ini. Dengan menggunakan alat-alat digital yang sesuai dan melibatkan penduduk setempat, desa wisata dapat mengoptimalkan potensi wisatawan, menciptakan pekerjaan lokal, serta mempromosikan dan melestarikan warisan budaya mereka secara global. Oleh karena itu, penggunaan digital marketing merupakan investasi yang sangat bernilai untuk memajukan masa depan desa wisata.Hasil yang diperoleh adalah meningkatnya kemampuan dan ketrampilan yang dimiliki masyarakat desa wisata Cemagi terkait pemasaran digital, terhadap produk industry pariwisata, seperti pondok wisata, paket wisata, dan produk UMKM. Community engagement programs are a wise step in harnessing the potential of a village. This community engagement program will take place for two days, from September 21st to 22nd, 2023, in the Cemagi tourism village. The community engagement program consists of digital marketing training for 25 young individuals from the village, in two days training program. The community engagement with digital marketing training was needed as global development in tourism village. Contributing to the community through digital marketing is a crucial step in helping rural tourism villages thrive and compete in this digital age. By utilizing the right digital tools and involving local residents, tourism villages can harness the potential of a larger tourist influx, create local job opportunities, and promote their cultural heritage to the world. Therefore, digital marketing represents a highly valuable investment for the future of tourism villages. The result was community competence of Cemagi tourism village in digital marketing, especially in tourism industry product, such as guesthouse, tour packages, and UMKM’s product.
Pendampingan Desa Wisata Politeknik Pariwisata Bali di Desa Wisata Cemagi Diwyarthi, Ni Desak Made Santi; Witarsana, I Gusti Agung Gede; Pratiwi, Kadek Andita Dwi; Suastini, Ni Made; Jata, I Wayan; Adyatma, Prastha; Adinda, Clearesta; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 3 (2024): August 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i3.240

Abstract

The purpose of community service activities is to carry out the socialization of the tourist village program, which was carried out by the Hospitality Management Study Program, Bali Tourism Polytechnic, on June 23, 2023. The implementation of community service activities is carried out through the delivery of material related to the socialization of government regulations on tourist villages, the scope and steps in managing tourist villages, including accommodation related to tourist villages, in an effort to identify the various strengths, weaknesses, obstacles and opportunities faced by Cemagi Tourism village. The Cemagi Tourism Village study involved 25 community members, accommodation business managers, village government, and village community organizations. The results found that Cemagi Tourism Village has the strengths of beautiful and unique natural resources and a calm atmosphere, weaknesses in the form of tourism facilities and products that characterize it, opportunities in the form of infrastructure development and promotion that support tourism growth and increase attractiveness for visitors, and threats in the form of competition with other tourist destinations in Bali that are close to each other, and environmental impacts due to the surge in visitors can damage the natural preservation of Cemagi village
The Influence of Internet of Things (IoT), Digital Payment Systems, and 24/7 Customer Support Services on Improving Tourist Experience at Tourism Destinations in Bali, Indonesia Setiawan, Zunan; Utama Sembiring, Afen Prana; Vandika, Arnes Yuli; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1293

Abstract

This study investigates the influence of Internet of Things (IoT), digital payment systems, and 24/7 customer support services on improving travelers' experiences in tourism destinations in Bali, Indonesia. Using a quantitative approach, data were collected from 200 respondents through a structured Likert scale questionnaire, with analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results show that all three factors positively and significantly contribute to enhancing tourists' experiences, with 24/7 customer support services having the strongest impact, followed by digital payment systems and IoT. The findings highlight the importance of continuous customer support, secure and convenient digital transactions, and seamless IoT-enabled services in creating a positive tourism experience. These insights provide practical implications for tourism operators and policymakers in Bali, underscoring the need for technological investments to meet modern travelers' expectations.
Co-Authors Adinda, Clearesta Adyatma, Prastha Arnes Yuli Vandika Febrian, Wenny Desty Harsono, Iwan Haryati Haryati Jata, I Wayan Kurnia Harahap, Muhammad Ade Marmaiyatno Ni Made Suastini, Ni Made Prakoso, Ganang Adityo Pratiwi, Kadek Andita Dwi Putranto, Algooth Sanjaya, Feri Santi Diwyarthi, Ni Desak Made Santosa, Sonny Setiawan, Zunan Utama Sembiring, Afen Prana Wahyuni, Anak Agung Nyoman Sri Witarsana, I Gusti Agung Gede