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All Journal Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Tractare Jurnal Ekonomi-Manajemen
Subhi, Ramadan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Sosialisasi Penggunaan E-Commerce Dalam Mengembangkan Bisnis Di Era Digital Terhadap Siswa-Siswi Ma Annur Pagar Jati Bengkulu Tengah Setiawan, Naldi; Subhi, Ramadan; Herlina, Yeni
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6614

Abstract

The development of digital technology has brought significant changes in various aspects of life, including the business sector. E-commerce is one of the important innovations in the business world that facilitates online transactions. This article aims to examine the effectiveness of socialization on the use of e-commerce in business development for students of MA Annur Pagar Jati, Central Bengkulu. This research uses the Participatory Action Research (PAR) method.. Data were collected through observation and discussion interviews with students of MA Annur Pagar Jati. The results showed that students' understanding of e-commerce increased after the socialization. They better understand the basic concepts of e-commerce, the benefits in business development, and how to use it. This socialization also fosters interest in entrepreneurship among students. Recommendations are given to increase the intensity and quality of socialization to prepare the younger generation to face the challenges of the digital era.
Pendampingan Pemanfaatan Media Sosial Untuk Promosi Dan Pemasaran Tahu Tempe Di Kota Manna Ramahdani, Dita; Sachanovrissa, Silke; Subhi, Ramadan; Nurzam, Nurzam; Tambunan, Dennis Rydarto
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6280

Abstract

The world of marketing will definitely be influenced by rapid advances in technology, the digital world and the internet. The world is experiencing a shift from conventional (offline) to digital (online) marketing strategies. This digital marketing strategy has more. Digital marketing is the promotion and search for product markets through digital media online by utilizing various means, such as social networks, and allows potential consumers to obtain various information about products and carry out transactions via the internet. Mr. Yuli is a tofu and tempeh entrepreneur in the city of Manna, southern Bengkulu. This business was founded in 80 and he has been in this business for approximately 44 years. Providing online marketing training using social media so that this business can develop. By using product and distribution innovation methods.
Pengaruh Kualitas Barang Dan Harga Terhadap Keputusan Pembelian Pada Toko Vei Baby Kids Manna Bengkulu Selatan Ningtias, Marisa Ayu; Handayani , Sri; Subhi, Ramadan
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.138

Abstract

In the world of the clothing business, especially clothing for babies, a shop must be more active in marketing and improving the quality of goods. The purpose of this research is to determine the influence of product quality and price on purchasing decisions at the Vei Baby Kids Manna Store, South Bengkulu. The analytical method in this research uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing using t test and f test with the total sample studied being 67 buyers of goods at the Vei Baby Kids Manna Store. From the results of calculations using SPSS 24, we can see that the quality of goods and price have a significant influence on purchasing decisions. In this case, the significance value of the variable X <0.05, namely 0.000. The results of the multiple linear regression analysis are the equation Y = 9.319 + 0.371 Kids Manna South Bengkulu. The value of the coefficient of determination from the calculation results using SPSS can be seen from the coefficient of determination from R square of 0.686. This means that the value of the Product Quality (X1) and Price (X2) variables influences the purchasing decision variable (Y) by 68.6% while the remaining 31.4% is influenced by other variables.
Co-Authors Handayani , Sri Herlina, Yeni Ningtias, Marisa Ayu Nurzam, Nurzam Ramahdani, Dita Sachanovrissa, Silke Setiawan, Naldi Tambunan, Dennis Rydarto