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All Journal Jurnal Dehasen Untuk Negeri Jurnal Pusat Manajemen
Ramahdani, Dita
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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Pendampingan Pemanfaatan Media Sosial Untuk Promosi Dan Pemasaran Tahu Tempe Di Kota Manna Ramahdani, Dita; Sachanovrissa, Silke; Subhi, Ramadan; Nurzam, Nurzam; Tambunan, Dennis Rydarto
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.6280

Abstract

The world of marketing will definitely be influenced by rapid advances in technology, the digital world and the internet. The world is experiencing a shift from conventional (offline) to digital (online) marketing strategies. This digital marketing strategy has more. Digital marketing is the promotion and search for product markets through digital media online by utilizing various means, such as social networks, and allows potential consumers to obtain various information about products and carry out transactions via the internet. Mr. Yuli is a tofu and tempeh entrepreneur in the city of Manna, southern Bengkulu. This business was founded in 80 and he has been in this business for approximately 44 years. Providing online marketing training using social media so that this business can develop. By using product and distribution innovation methods.
Analisis Studi Kelayakan Bisnis Pada Pengembangan UMKM Usaha Tahu Dan Tempe Bapak Yulianto Ditinjau Dari Aspek Keuangan Ramahdani, Dita; Handayani , Sri; Sachanovrissa , Silke
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.442

Abstract

This research aims to determine the business feasibility of Pak Yulianto's tofu and tempeh business, and to determine the feasibility from a financial aspect. Meanwhile, the research method used for financial aspects uses the Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI) research methods. The results of this research show that the tofu and tempeh business is considered viable because the business location is strategic and easy to reach by consumers, the technology used is modern and the production process is easy. From the results of the financial aspect analysis, it shows that the tofu and tempe business is said to be feasible to run with a projected life of 5 years at a discount rate of 10%. Analysis of eligibility criteria for income payback period (PP), net present value (NPV) of IDR 114,505,137 , the profitability index (PI) value is 1.15% and the internal rate of return (IRR) is 23%.
Co-Authors Handayani , Sri Nurzam, Nurzam Sachanovrissa , Silke Sachanovrissa, Silke Subhi, Ramadan Tambunan, Dennis Rydarto