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All Journal Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Tractare Jurnal Ekonomi-Manajemen
Subhi, Ramadan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Tractare Jurnal Ekonomi-Manajemen

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Pengaruh Kualitas Barang Dan Harga Terhadap Keputusan Pembelian Pada Toko Vei Baby Kids Manna Bengkulu Selatan Ningtias, Marisa Ayu; Handayani , Sri; Subhi, Ramadan
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 1 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i1.138

Abstract

In the world of the clothing business, especially clothing for babies, a shop must be more active in marketing and improving the quality of goods. The purpose of this research is to determine the influence of product quality and price on purchasing decisions at the Vei Baby Kids Manna Store, South Bengkulu. The analytical method in this research uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination, and hypothesis testing using t test and f test with the total sample studied being 67 buyers of goods at the Vei Baby Kids Manna Store. From the results of calculations using SPSS 24, we can see that the quality of goods and price have a significant influence on purchasing decisions. In this case, the significance value of the variable X <0.05, namely 0.000. The results of the multiple linear regression analysis are the equation Y = 9.319 + 0.371 Kids Manna South Bengkulu. The value of the coefficient of determination from the calculation results using SPSS can be seen from the coefficient of determination from R square of 0.686. This means that the value of the Product Quality (X1) and Price (X2) variables influences the purchasing decision variable (Y) by 68.6% while the remaining 31.4% is influenced by other variables.
Co-Authors Handayani , Sri Herlina, Yeni Ningtias, Marisa Ayu Nurzam, Nurzam Ramahdani, Dita Sachanovrissa, Silke Setiawan, Naldi Tambunan, Dennis Rydarto