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All Journal Jurnal Mantik Jurnal Pengabdian Harapan Bangsa
Januarty, Widalicin
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering

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Pemberdayaan Masyarakat Desa Pematang Johar dengan Strategi Content Marketing untuk Produk Kreatif Januarty, Widalicin; Nainggolan, Elisabeth; Tiofanny, Claudie
Jurnal Pengabdian Harapan Bangsa Vol. 2 No. 2: Mei 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/jphb.v2i2.207

Abstract

Content Marketing adalah strategi pemasaran menggunakan tulisan, video, maupun suara. Hampir semua hal yang mengandung tulisan, video, atau gambar di sekitar kita saat menjelajahi internet merupakan konten. Masyarakat Desa Pematang Johar disarankan untuk menggunakan content marketing dikarenakan banyaknya aplikasi yang menggunakan content marketing sebagai lahan pemasaran yang cukup membantu memperkenalkan produk/jasa yang dihasilkan desa tersebut apalagi untuk zaman sekarang pengguna aplikasi tersebut telah digunakan dari anak remaja sampai dewasa. Tujuan dari sosialisasi ini adalah untuk meningkatkan pengetahuan penduduk desa dalam memanfaatkan teknologi yang telah ada sekarang yang diharapkan nantinya akan meningkatkan pendapatan masyarakat.  
The influence of product knowledge and customer relationship marketing on interest customer buy at PT. RHB Sekuritas Indonesia Medan Gultom, Pesta; Rezeki, Sri; Januarty, Widalicin; Sutantio, Andy
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5246

Abstract

This research aims to determine the influence of Product Knowledge and Customer Relationship Marketing on Customer Buying Interest at PT. RHB Securities Indonesia Medan. The research methodology used is a quantitative descriptive method. The research population that will be used in the research is all prospective customers who will make purchases from the company during the 2023 period, the exact number of which is not known. Due to the unknown population and bias in the number of consumers who make purchases, using the Hairs formula, 100 respondents were obtained, while the sampling technique was to use accidental sampling. The results of the research analysis show that the variable has a significant positive influence partially and simultaneously between Product Knowledge and Customer Relationship Marketing on customer buying interest at PT. RHB Securities Indonesia
Co-Authors Gultom, Pesta Nainggolan, Elisabeth Sri Rezeki Sutantio, Andy Tiofanny, Claudie