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All Journal Outline Journal of Management and Accounting Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Pratama, Muhammad Farid
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Millenials’ Perception: Lampu Islam Da’wah Content as a Spiritual Counseling on YouTube Social Media Pratama, Muhammad Farid; Mutrofin; Moh. Khoerul Anwar; Fadil
Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2023): Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Fakultas Usluhuddin dan Dakwah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/mediakita.v7i2.1050

Abstract

Along with the development of the times and technology, the process of delivering da'wah has changed. Social media is a form of technological development and an alternative media for providing da'wah, one of which is YouTube. Every preacher or content creator tries to convey da'wah by loading packaged content attractively so that it doesn't seem monotonous and can attract the wider community. The Lampu Islam YouTube channel does this by spreading da'wah and Islamic content that is packaged in an attractive and varied way. The public sees that the da'wah content in Lampu Islam will create a particular perception, as well as providing counseling services, especially in spiritual counseling. This study aims to determine the perceptions and spiritual counseling of millennials towards Lampu Islam da'wah content on YouTube social media. The research method used is the descriptive qualitative method. The data was collected through interviews, observation, and documentation. The subject of this research focuses on millennials who live in Tulungagung. The study results show that millennials positively perceive da'wah content on the Lampu Islam channel as well as becoming a spiritual counseling. Millennials perceive that Lampu Islam is a channel that has a variety of da'wah and Islamic content that is interesting, creative, and informative. Informants perceive that the content of Lampu Islam preaching has sufficient duration and is not dull. The nature of the preacher is quite clear and straightforward so that the material provided can be easily understood.  
The Effect of Customer Loyalty and Location on Purchasing Decisions at Brastagi Supermarket Gatot Subroto Agustiana, Intan Rizki; Sutantio, Andy; Felix, Felix; Nico, Nico; Pratama, Muhammad Farid; Rinaldi, Muammar; Khaira, Imamul
Outline Journal of Management and Accounting Vol. 3 No. 1 (2024): June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojma.v2i2.137

Abstract

This study aims to determine the effect of Customer Loyalty and Location partially or simultaneously on Brastagi Supermarket Gatot Subroto. Population in this study are customers of Brastagi Supermarket for 50 customers. The sampling technique in this study used a saturated samples, which amounted to 50 customers. The research method used is the technique of collecting data through questionnaires. The analytical method used to solve problems and prove hypotheses is descriptive analysis, regression analysis. T test results indicate that Customer Loyalty has no positive and insignificant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto and Location has a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. F test results indicate that Customer Loyalty and Location have a positive and significant effect on Purchase Decisions at Brastagi Supermarket Gatot Subroto. The coefficient of determination (R2) show that 35.3% of the Purchasing Decisions variable is influenced by the Customer Loyalty and Location variables, while the remaining 65.7% is influenced by other variables outside of this study such as service quality, store atmosphere, and promotion.
Co-Authors Agustiana, Intan Rizki Fadil Felix Felix Khaira, Imamul Moh. Khoerul Anwar Mutrofin Nico Nico Rinaldi, Muammar Sutantio, Andy