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All Journal Jurnal Informasi dan Teknologi Jurnal Sistim Informasi dan Teknologi
Damara Gugat, Rudy Max
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Computer Science & IT Decision Sciences, Operations Research & Management

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The Application of User Experience Questionnaire to Evaluate Customer Experience When Using Digital Platform to Purchase Flight Ticket in Two Travel and Ticketing Digital Companies Sudirjo, Frans; Damara Gugat, Rudy Max; Budi Utama, Ahmad Nur; Utami, Eva Yuniarti; Martis, Andi
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.333

Abstract

This research aims to find out the results of the assessment and comparison of user experience in online airline ticket booking applications using the user experience questionnaire (UEQ). Data collection methods include using literature studies and distributing questionnaires. The sampling technique used in this research was a simple random sampling method with a total of 100 respondents. Validity tests and reliability tests are also carried out using statistical calculations and tools. Based on the average score assessment on each travel A and travel B application scale using the UEQ questionnaire, both applications have a good overall user experience (UX) level. In travel application A, the average score for each scale, such as attractiveness, is 2.6, clarity is 2.4, efficiency is 2.5, accuracy is 2.4, stimulation is 2.5, and novelty is 2.5, all of which indicate that this application scored above or at least equal to the established "excellent" threshold. Meanwhile, for travel application B, the average score on each scale also shows that this application reaches a good UX level. The average scores for the attractiveness scale were 2.4, clarity was 2.5, efficiency was 2.5, accuracy was 2.3, stimulation was 2.4, and novelty was 2.2, all meeting or exceeding the threshold value of "excellent." From these results, it can be concluded that travel has a good performance in providing a satisfactory user experience on the online airline ticket booking application. Although there are slight variations in the average scores on several scales between the two applications, both overall provide an excellent user experience based on evaluation using the UEQ questionnaire.
Application of End User Computing Satisfaction Method to Analyze Customer Satisfaction in Using Mobile Application of National E-Commerce Travel Company Damara Gugat, Rudy Max; Ozali, Imam; Saribanon, Euis
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.452

Abstract

This study aims to ascertain perceived usefulness and service variables together with the degree of user satisfaction with the online travel agent application using the end-user computing satisfaction (EUCS) technique. Scholars employ a quantitative methodology. Questionnaires and literature reviews were the data collection techniques utilized to get the information required for this study. Respondents or clients who have downloaded or utilized the online travel agency application comprise the population used in this study. Purposive sampling is one of the sample techniques that the researcher utilized. One hundred individuals made up the sample. Microsoft Excel and the SmartPLS application version 3.3.9 are used for data processing. The measurement model, also known as the outer model, and the structural model, often known as the inner model, are the two models used in inferential data analysis using SmartPLS. According to the analysis's findings, user happiness is significantly impacted by and related to the content variable. User happiness is significantly impacted by and related to format variations. User satisfaction is significantly impacted by and related to the ease-of-use attribute. User happiness is influenced by and related to the perceived usefulness variable. User happiness is significantly impacted by and related to the service variable. In the meantime, user satisfaction is unaffected by the variables in this study that are rejected, specifically the accuracy variable, which is unrelated to user pleasure with the online travel agent application. User happiness is unaffected by the timing variable.
Co-Authors Budi Utama, Ahmad Nur Euis Saribanon, Euis Frans Sudirjo Martis, Andi Ozali, Imam Utami, Eva Yuniarti