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All Journal GLOBAL: Jurnal Lentera BITEP Review: Journal of Multidisciplinary in Social Sciences
Dewi, Puput Saputri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Manajemen Strategi Kontemporer: Pengaruh Teknologi Terhadap Kinerja Organisasi Dewi, Puput Saputri; Rohimah, Ai Ria; Purnamasari, Pupung
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 03 (2024): Juni 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i03.394

Abstract

Dalam era digital yang terus berkembang, manajemen strategi kontemporer memegang peranan penting dalam menentukan kinerja organisasi. Penelitian ini mengeksplorasi pengaruh teknologi terkini terhadap praktik manajemen inovatif dan keberlanjutan organisasi. Melalui pendekatan kualitatif dan studi kasus, penelitian ini mengidentifikasi elemen-elemen kunci yang memungkinkan organisasi untuk beradaptasi dengan cepat terhadap perubahan teknologi dan memanfaatkannya untuk meningkatkan efisiensi operasional, produktivitas, dan daya saing. Temuan menunjukkan bahwa integrasi teknologi canggih seperti kecerdasan buatan dan analisis data dapat memberikan kontribusi signifikan terhadap pengambilan keputusan yang lebih baik dan inovasi produk serta layanan. Selain itu, penelitian ini juga menyoroti pentingnya pengembangan budaya inovasi dan kolaborasi lintas departemen dalam mendukung strategi manajemen yang efektif. Hasil dari penelitian ini memberikan panduan praktis bagi organisasi yang ingin meningkatkan kinerjanya melalui adopsi teknologi, serta memberikan wawasan mendalam tentang bagaimana strategi manajemen kontemporer dapat mendukung keberlanjutan dan kesuksesan jangka panjang di lingkungan bisnis yang dinamis.
Analysis Of Product Development Strategies: A Case Study On Manufacturing Industry In Cikarang Dewi, Puput Saputri; Rohimah, Ai Ria; Jamaludin, Jamaludin; Wiyanto, Tri Ngudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 07 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i07.308

Abstract

This study aims to analyze the product development strategies employed by the manufacturing industry in Cikarang. Through a qualitative research approach, data were collected from several manufacturing companies in the area using in-depth interviews and observations. The findings highlight a variety of strategies being utilized, with a primary focus on meeting consumer needs. Specifically, there is a tendency to employ derivative product development strategies, supported by directives from top management. However, the greatest challenge in producing innovative products that differ radically lies in requiring significant investment in research and development, as well as creating a conducive organizational environment. This study provides valuable insights for the manufacturing industry in Cikarang and encourages further research to involve companies in a broader region as well as to deepen understanding of product development strategies in the service industry.
Co-Authors Jamaludin . Pupung Purnamasari Rohimah, Ai Ria Wiyanto, Tri Ngudi