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Dynamics of Social Media Interaction: Implications for the Manifestation of Digital Business Image and Reputation in Public Perception Amrozi, Akhmad Imam; Ghofur, Abdul; Damayanti, Dhita Dhora; Suprapto, Hery; Sulaeman, Moh Muklis
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.141

Abstract

In recent years, social media has experienced rapid growth as the primary platform for interaction, information sharing, and community building. This phenomenon has transformed the communication landscape and influenced how companies interact with consumers. This research aims to deeply understand and contextualize the dynamics of social media interaction, implications for the manifestation of image, and digital business reputation in public perception. The research method employed is a qualitative literature review using data from Google Scholar for the period 1998-2023. The study results indicate that the dynamics of social media interaction have become crucial in the digital era, particularly in shaping the image and reputation of digital businesses in the eyes of the public. These interactions include responses to content, user interactions, as well as the role of influencers and communities in shaping public opinion. The image and reputation of digital businesses are formed through various mechanisms on social media, including user reviews, recommendations, and content dissemination by other users.
Stimulating Awareness and Entrepreneurial Skills of Students through the Strong Role of Social Media: A Motivation for Growth and Innovation Ruswaji, Ruswaji; Herlina, Nina; Hidayatin, Dina Alafi; Sulaeman, Moh Muklis; Wibowo, Sandi Nasrudin
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): March 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.142

Abstract

Entrepreneurship among students has been a primary focus in the context of the ever-changing global economy. Students are often regarded as potential sources for innovation and economic growth in various countries. This research aims to stimulate awareness and entrepreneurial skills of students through the strong role of social media. In this study, the method employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2020 to 2024. The study results indicate that in the rapidly evolving digital era, social media plays a highly significant role in influencing life, including education and entrepreneurship. Social media provides broad access to information, ideas, and opportunities for students. With the right approach, social media can stimulate awareness and develop entrepreneurial skills among students.