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All Journal International Journal of Travel, Hospitality and Events
Rd Rita Ritasari
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Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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Pokdarwis Dewi Sri Contribution in Development Sendangsari Tourism Village, Wonosobo Maryetti; Marya Yenny; Reni Sulistyowati; Rd Rita Ritasari; Taufiqurrahman Hafy
International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i1.351

Abstract

Purpose: This study aims to determine the contribution of the local community and the government to the development of tourism in Sendangsari Village, to discuss the government's steps in mobilizing the community to develop tourism, and to find out the tourism potentials in Sendangsari Village. Research methods: In this study, researchers used descriptive qualitative research with data collection techniques using observation and interviews from several informants related to tourism development in the Sendangsari Tourism Village. To obtain information, researchers used a purposive sampling technique. Results and discussion: The benefits that are expected from this research are to be able to add insight and experience that researchers have gained while undergoing lectures and add new insights and knowledge about tourism for the community and local government in developing tourism in Sendangsari Village. The results of this study show the contribution of local communities to tourism development in the Sendangsari Tourism Village by becoming local guides, homestay providers, souvenirs, culinary delights and assisting in tourism village promotion activities. Implications: Sendangsari Village is located at an altitude of 1013 meters above sea level and has temperatures ranging from 18°-28°C so it is suitable for tourists who want to travel here. In addition, Sendangsari Tourism Village also has tourist attractions that can be visited such as cultural tourism, nature tourism, agro tourism, and live-in. The government's role in mobilizing the community in Sendangsari Village is quite optimal because the government helps in financing facilities and infrastructure and provides guidance to tourists in Sendangsari Village   Keywords: Sendangsari Tourism village, Community Contribution, Tourism Development
Development Communication Innovation Patterns to Increase Community Participation in Tourism Activities in Penyengat Island RD Rita Ritasari; Ahmad Sihabudin; Yohanes Sulistyadi; Ridzki Rinanto Sigit
International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i2.369

Abstract

Purpose: This study aims to measure the level of community participation, analyze communication patterns, and formulate communication strategies and communication innovation patterns to increase community participation in tourism activities. Research methods: The level of community participation was measured by structured interviews and questionnaire instruments and analyzed using the IBM SPSS Statistics 26 with Arnstein's participation typology. Communication patterns and communication strategies to increase participation were obtained through focus group discussions (FGD) with Penyengat Island tourism stakeholders and in-depth interviews with respondents and key informants. Results and discussion: The results of this study indicate that community participation in tourism activities is found in participation in Pokdarwis activities, training and capacity building for business actors, as well as monitoring and evaluation of tourism activities. The typology of participation is in the manipulative category, with a lack of community participation in planning activities and tending to only be executors of government programs. Implication: The communication pattern applied is only limited to linear communication with no reciprocity from the communicator to the communicant, so a participatory communication strategy is needed that allows circular communication to increase community participation in tourism activities.   Keywords: Development Communication, Linear Communication, Tourism, Participation
The Impact of Tourism Marketing on Visitor Interest in Cikadongdong River Tubing, Majalengka, West Java RD Rita Ritasari; Mita Purnamasari; Ria Aryani; Debi Widianingsih
International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v3i3.422

Abstract

Purpose: This study aims to determine whether and how much tourism marketing influences interest in visiting Cikadongdong River Tubing Majalengka, West Java. Research Methods: This research uses quantitative methods. The data collection technique used a questionnaire, and the analysis unit amounted to 100 respondents. The sample used is non-probability, namely purposive sampling. The analysis method used is simple regression analysis. Data testing uses validity and reliability tests, followed by classical assumption tests, namely normality test and heteroscedasticity test, hypothesis testing, and determinant test, using SPSS 20 as a data processing tool.                                                  Result and Discussion: The results of this study indicate that tourism marketing significantly affects visiting interest. The t-value of the tourism marketing variable is 13.436, while the t-table value is 1.984, confirming that tourism marketing (X) influences visiting interest (Y). The coefficient of determination (R Square) shows that tourism marketing explains 64.8% of the variation in visiting interest. This indicates that marketing efforts significantly contribute to the decision to visit Cikadongdong River Tubing, while 35.2% of the variance is due to other factors not examined in this study. Implication: The results of this study indicate that tourism marketing has a significant effect on visiting interest. This can be proven by the t value of the tourism marketing variable being 13.436 and the t table value being 1.984. Ha can be accepted if the t value is 13.436> t table 1.98477. It can be stated that the tourism marketing variable (X) affects visiting interest (Y) by 64.8% or 0.648 R Square.                      
Co-Authors Ahmad Sihabudin Debi Widianingsih Marya Yenny Maryetti Mita Purnamasari Reni Sulistyowati Ria Aryani Ridzki Rinanto Sigit Taufiqurrahman Hafy Yohanes Sulistyadi