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All Journal JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Jurnal Pelita Pengabdian
Raharjo, sugeng budi
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management

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Meningkatkan Pengetahuan Branding UMKM Makanan dengan Pemanfaatan Teknologi Artificial Intelligence Anshor, Abdul Halim; Sulaeman, Asep Arwan; Rezeki, Fitri; Raharjo, sugeng budi
Jurnal Pelita Pengabdian Vol. 2 No. 2 (2024): Juli 2024
Publisher : DPPM Universitas Pelita Bangsa

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Abstract

Micro, small, and medium enterprises (MSMEs) in the food sector are one of the important sectors in the Indonesian economy. However, many food MSMEs still face branding obstacles, making it difficult to compete in the market. Artificial intelligence (AI) technology can help improve brand knowledge for food MSMEs. This study aims to expand the brand knowledge of food MSMEs through the use of AI technology. This study was conducted using a seminar activity method as a form of socialization and assistance for partners. Training and assistance focused on the use of AI tools for branding such as, Social media analysis which aims to understand customer sentiment and market trends. Chatbots to provide better customer service and increase sales conversions. Targeted advertising aims to reach the right customers with the right message. Research shows that training and assistance using AI technology can significantly improve the brand knowledge of food MSMEs. This study contributes to expanding knowledge about food branding of MSMEs in Indonesia. The results of this study can be used by other food MSMEs to increase their competitiveness in the market.
Web-based Machine Daily Check Application for Preventive Maintenance using Rapid Application Development Putra, Irga Ramadhan; Butsianto, Sufajar; Raharjo, Sugeng Budi
Journal of Information System Research (JOSH) Vol 5 No 4 (2024): Juli 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/josh.v5i4.5651

Abstract

In a manufacturing company, preventive maintenance is one of the scheduled programs implemented to reduce the risk of damage, downtime, and repair costs, thus the production targets can be achieved optimally. So that PT. Trimitra Chitrahasta can become a reliable automotive component manufacturer and be able to compete in the Southeast Asia region in the field of Metal Stamping and Die Making. An integrated maintenance system needs to be developed to increase the achievement of the company's production targets. A web-based information system has been created to support the development of a maintenance system which includes features such as master data image, machine data, and master data person in charge, category, master data description, master data sheet, machine inspection, and daily machine reports. The development methods used are Rapid Application Development (RAD) and Unified Modeling Language (UML) to design business processes. The system implementation uses the Laravel framework PHP, HTML, and MySQL as the database. The analysis results show that the application of a web-based information system can increase the effectiveness of managing preventive machine inspections. The number of documented working days increased significantly, which indicates improved inspection discipline. The frequency of machine downtime was reduced, reducing additional costs for repairs, and mold production target achievement increased from 90% to 100%, indicating increased production efficiency.
Co-Authors Abdul Halim Anshor Butsianto, Sufajar Putra, Irga Ramadhan REZEKI, FITRI Sulaeman, Asep Arwan