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PENGARUH LINGKUNGAN KERJA, KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KINERJA DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI DINAS PARIWISATA, PEMUDA DAN OLAHRAGA KABUPATEN SITUBONDO Ningsih, Busri Wahyu; Ediyanto, Ediyanto; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 12 (2024): DESEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i12.5346

Abstract

Competing effectively in a competitive business environment, an organization requires solid and sustainable resources. These resources include various things, such as sufficient financial capital, reliable infrastructure, up-to-date technology, as well as competent and skilled human resources. The aim of this research is to analyze and test the influence of organizational culture, work environment, compensation and organizational culture on performance. With Job Satisfaction as an intervening variable in the Situbondo Regency Tourism, Youth and Sports Office. This research is explanatory research. The population in this study were employees of the Tourism, Youth and Sports Department. The sampling technique uses a saturated sample technique. Data analysis and hypothesis testing in this research used the Structural Equation Model - Partial Least Square (PLS-SEM). Hypothesis test results of direct influence using the Smart PLS 3.0 application, Work environment has a significant positive effect on job satisfaction, Compensation has a negative and insignificant effect on job satisfaction, Organizational culture has a significant positive effect on job satisfaction, Work environment has a negative and insignificant effect on Performance, Compensation has a negative effect not significant on Performance, Organizational culture has a significant positive effect on Performance, Job satisfaction has a significant positive effect on Performance, Work Environment has a significant positive effect on Performance through Job Satisfaction, Compensation has a negative and insignificant effect on Performance through Job Satisfaction, Organizational culture has a significant effect positive impact on performance through job satisfaction.
STRATEGI KOMUNIKASI PEMASARAN : MENGOPTIMALKAN PENGARUH DIGITAL DALAM MENCAPAI TUJUAN BISNIS DI TOKO TYAS GALLERY Jamilah, Latifatul; Widiarti, Dian; Fitria, Ulfi Nurul; Ningsih, Busri Wahyu; Urriyah, Hilyatul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4855

Abstract

Tyas Gallery is a business operating in the fashion and printing sectors. Tyas Gallery has a unique advantage to survive in an increasingly competitive business situation. This research uses a descriptive qualitative approach. Data collection methods in this research are divided into two, namely primary data collection and secondary data collection. In terms of marketing communications, Tyas Gallery uses promotional tools including sales promotions, direct marketing, public relations, and word of mouth to optimize its business goals. Tyas Gallery makes full use of online media such as Facebook and WhatsApp to attract consumers. Online media is considered cheaper, more practical and effective in attracting customers.