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All Journal Jurnal Informasi dan Teknologi
Grace Putrianti, Flora
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Computer Science & IT

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The Influence of Perceived Trust, Information Literacy and Perceived Validity on Netizens' Perception That social media is an Appropriate Instrument for The Information Deployment Sudirjo, Frans; Nugraha, Galih; Wahyono, Teguh; Grace Putrianti, Flora; Buchori, Ahmad
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.469

Abstract

The purpose of this study is to ascertain how information literacy, perceived validity, and perceived trust of the variables affect people's adoption of social media as a vehicle for information dissemination. In general, a quantitative method is used to conduct this research. Social media users that are active or inactive and reside in five major Indonesian cities make up the demographic used in this study. Using the purposive sampling strategy, researchers collected samples. 100 people made up the study's sample. Questionnaires were distributed as part of the data collection process. Two phases of measurement were done in this investigation by the researchers. Analyze the measurement model first, and then analyze the model structure second. According to the results, most people in five major Indonesian cities have a 70% degree of trust in information found on social media. Let us therefore suppose that 60% of the information on social media is accurate. Therefore, it can be said that most individuals have a good level of information literacy, which enables them to evaluate the veracity of the information they are given rather than blindly accepting it. Perceived validity, perceived usefulness, perceived simplicity of use, and perceived trust are all directly impacted by information literacy, and these factors will indirectly affect actual use. Through usage patterns and intentions, perceived validity influences actual use among AUs in an indirect manner. Through perceived validity, perceived trust influences actual use in an indirect manner.
Analysis of The Influence of Price, Digital Advertising and E-Service Quality on Digital Repurchase Intention of Online Travel Platform Users Sudirjo, Frans; Setyo Oetomo, Dedy; Grace Putrianti, Flora; Abubakar, Faisal; Lamboy Sinaga, Victor
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.493

Abstract

This study aims to assess the effects of price, e-service quality, and advertising on online travel agent users' propensity to repurchase. Convenience sampling was used to select 100 respondents to serve as study participants, giving us the research sample. Through observations, questionnaires, and interviews, we gathered data. The primary technique for data analysis employed by the researchers was multiple linear regression, and they employed a descriptive study design. Important results show that repurchase intention is significantly influenced by advertising. The price variable, which exhibits a strong influence on repurchase intention, experiences the same phenomenon. Repurchase intention is also significantly influenced by the quality of the e-service. These findings corroborate the hypothesis that consumers of online travel agencies have a propensity to repurchase based on factors such as price, advertising, and e-service quality. Additionally, the study's findings show that the combination of these three factors pricing, e-service quality, and advertising significantly affects repurchase intention. This suggests that consumers repurchase intentions on the online travel agent platform can be raised by a clever combination of advertising-based promotion, competitive pricing, and high-quality online services. The development of marketing and customer service initiatives in the online travel agency sector can benefit greatly from these findings.
Co-Authors Ahmad Buchori Faisal Abubakar Frans Sudirjo Lamboy Sinaga, Victor Nugraha, Galih Setyo Oetomo, Dedy Teguh Wahyono