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All Journal Jurnal PAI Raden Fatah Dinasti International Journal of Digital Business Management Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Nurhapipah, Nurhapipah
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Journal : Dinasti International Journal of Digital Business Management

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The Effect of Digital Marketing and Product Quality on Repurchase Interest In The Originote Skincare Nabilah, Nanda; Nurhapipah, Nurhapipah; Hernidatiatin, Lis Tatin
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i4.2739

Abstract

Marketing on purchases of The Originote has a huge influence on repurchase interest because in the current era technology such as e-commerce is used, technological advances have had a very significant impact on various aspects of business, including marketing. Support from product quality strengthens consumers' interest in repurchasing The Originote products. This research used a sample of 120 people using the Cochran formula. The results obtained were a sample size of 96 people, and this population was taken from people who used The Originote products. The results of this research show that digital marketing and product quality have a positive and significant influence on interest in repurchasing The Originote products. This research uses validity testing, reliability testing, classical assumption testing, regression analysis, and hypothesis testing.
Co-Authors Gusmirawati, Gusmirawati Lis Tatin Hernidatiatin, Lis Tatin Martin Kustati Misra Misra Nabilah, Nanda Nelwati, Sasmi Olivia Olivia Pohan, Abdul Hakim