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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren
Lestari, Hani
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Komunikasi Pemasaran, Inovasi Produk, dan Citra Perusahaan terhadap Loyalitas Pelanggan Dua Coffee Lestari, Hani; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5566

Abstract

This research aims to analyze the factors influencing customer loyalty at Dua Coffee Cipete, focusing on marketing communication, product innovation, and corporate image. The research methodology employs a survey approach, collecting data through the distribution of questionnaires to Dua Coffee Cipete customers. Probability sampling is utilized, with the technique of simple random sampling to select 96 respondents based on the formula recommended by Wiliam. Data analysis is conducted using hypothesis testing to identify the influence of independent variables on the dependent variable, namely customer loyalty. Hypothesis testing is performed partially to evaluate the contribution of each independent variable to customer loyalty, with significant effects assessed through a comparison of the t-value with a significance level of α = 0.05. The findings of this research are expected to contribute to the understanding of factors affecting customer loyalty in the coffee industry, particularly at Dua Coffee Cipete. The analysis results indicate that marketing communication has a positive and significant impact on customer loyalty, while product innovation has a negative yet insignificant influence on customer loyalty. Meanwhile, the corporate image has a positive and significant effect on Dua Coffee customer loyalty. Based on these conclusions, it is recommended that the management of Dua Coffee Cipete maintain and enhance effective marketing communication strategies while paying attention to product innovation aspects that can increase customer satisfaction. This research provides a foundation for strategic decision-making to strengthen Dua Coffee Cipete's position in the coffee market by improving customer loyalty.
Reducing Academic Procrastination in Students Through Individual Counseling with Cognitive Restructuring Techniques: A Case Study at Pondok Pesantren Al-Hikmah Bandar Lampung Lestari, Hani; Mawarni, Anisa; Ratsameemonthon, Chadchom
Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren Vol. 3 No. 02 (2024): Jurnal Praktik Baik Pembelajaran Sekolah dan Pesantren
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/pbpsp.v3i02.663

Abstract

This study aims to understand how individual counseling using cognitive restructuring techniques can reduce academic procrastination behaviors among students at Pondok Pesantren Al-Hikmah Bandar Lampung. The research employs a descriptive qualitative method, where the researcher observes and interacts with the students. The study focuses on four students, two boys and two girls, who have issues with academic procrastination, selected through purposive sampling. Data collection techniques used in this research include observation, interviews, and documentation. The results indicate that individual counseling with cognitive restructuring techniques significantly impacts reducing academic procrastination behaviors among the students at Pondok Pesantren Al-Hikmah Bandar Lampung. The counseling sessions helped the students realize that academic procrastination can lead to anxiety, fear, and worry. After participating in the counseling sessions, the four students recognized their mistakes and are now committed to improving their behaviors.
Co-Authors Anisa Mawarni Kumba Digdowiseiso, Kumba Putra, Suadi Sapta Ratsameemonthon, Chadchom