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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL International Journal of Economics, Management, Business, and Social Science INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies
Putra, Suadi Sapta
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Cipedak Avocado Cultivation as an Ecotourism Attraction in Betawi Setu Babakan Cultural Village Pradini, Gagih; Kusumaningrum, Anisa Putri; Agustiani, Fitri; Fitri, Novita Iza; Putra, Suadi Sapta
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.219

Abstract

Setu Babakan Betawi Cultural Village located in South Jakarta is a tourism destination with communities developed by a culture that includes ideas and works both physical and non-physical that have tourism potential in the image of Betawi culture and Betawi community. This tourism destination has a role as a tourist area that attracts tourists to visit and generate income for the surrounding community as well as a Betawi cultural conservation area in DKI Jakarta. Avocado is a plant that can thrive in tropical regions such as Indonesia. Avocados are also rich in antioxidation and nutrients such as fat, which is 9.8 g / 100 g of fruit flesh (Afrianti, 2010). One of the avocado varieties that has recently begun to be popularly cultivated by the people of Indonesia is the cipedak avocado even though some people know it today as Avocado Miki. This research uses interview techniques that will later be used as a source of data
The Effect of Tax Awareness, Service Quality and Fine Sanctions on Individual Taxpayer Compliance at KPP Pratama Jakarta Pancoran: Empirical Study at Pancoran Pratama Tax Service Office Awaloedin, Dipa Teruna; Pranoto, Agung; Cik, Achmad; Putra, Suadi Sapta; Pradini, Gagih; Karyatun, Subur
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.384

Abstract

This study aims to determine empirical evidence of the effect of tax awareness, service quality, and penalty sanctions on taxpayer compliance. This study used primary data by distributing questionnaires to taxpayers at KPP Pratama Jakarta Pancoran, the research object. The sampling used in this study was simple random sampling. The number of taxpayers sampled in this study was 100 respondents. Multiple linear regression analysis was used in SPSS (Statistical Package for the Social Science) version 25.0 to determine the effect of the independent variable on the dependent variable. The test data used in this study is a test of validity and reliability. To test the hypothesis in this study, researchers used Test T and Test F. This research data shows that tax awareness and penalty sanctions positively and significantly affect individual taxpayer compliance. The service quality variable shows that the results do not affect taxpayer compliance.
Implementation of 3A in the Development of Kid's Forest Rides in Ragunan Fitria, Putri Maulida; Nugraha, Rizki Nurul; Putra, Suadi Sapta
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.812

Abstract

This study aims to analyze the implementation of 3A (Attraction, Accessibility, Amenities) on the Kid's Forest vehicle in Ragunan. The research method used is qualitative, with a descriptive qualitative approach and SWOT analysis. Data collection through direct observation, interviews, and previous literature studies. The results showed that Kid's Forest rides offer diverse and interesting attractions, accessibility in Ragunan Zoo is very good, and adequate amenity. SWOT analysis shows that the strengths of Kid's Forest rides are attractive concepts, strategic locations, and adequate facilities. The weaknesses are the limited target market and the lack of educational facilities. Opportunities can further develop tourism activities and facilities. The most influential threat is bad weather that cannot be controlled, because the rides are outdoor activities. Strategies that can overcome these problems include developing wider attractions, improving the quality of facilities, more effective promotion, developing educational facilities, and evaluating weather conditions. By implementing these strategies, Kid's Forest at Ragunan Wildlife Park can increase its attractiveness, provide a better experience for visitors, and can contribute to sustainable tourism development in South Jakarta.
Involvement of Local Communities in the Development of Batulayang Tourism Village Awaloedin, Dipa Teruna; Fitri, Novita Iza; Putra, Suadi Sapta; Pradini, Gagih
International Journal of Education, Information Technology, and Others Vol 7 No 2 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11088262

Abstract

This abstract examines the involvement of the local community in the development of Batulayang Tourist Village, a tourism-focused village in the Cisarua district of Bogor. The study employs a qualitative approach with a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the village's development. The results indicate that Batulayang Tourist Village possesses strengths in its natural beauty and cultural richness, along with active community participation in tourism development and management. However, there are weaknesses, such as inadequate infrastructure, a lack of community awareness of tourism potential, and insufficient destination promotion. Opportunities for growth include collaborations with private sector entities, skill development for the community, and the introduction of new tourism products. The threats faced include competition from other tourist villages and potential negative impacts on the environment and local culture. The study concludes that active community participation is key to the successful development of Batulayang Tourist Village, as it drives economic growth, cultural preservation, and environmental sustainability. Recommendations for improvement include providing training and support for community members in tourism-related skills, forming cooperatives or joint business groups, and involving the community in the planning and management of tourism in a sustainable manner.
Encourage the Creation and Development of Handicraft Brands in Students at the Social Foundation, Tambun, West Java Hardini, Resti; Melati, Melati; Elwisam, Elwisam; Putra, Suadi Sapta; Saharso, Saharso; Nur, Muhammad
Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/ruangcendekia.v2i1.1305

Abstract

This community service activity aims to improve the skills of high school students at the Tambun Social Foundation in making and developing brands for the handicraft products they produce. These high school students are students who are accommodated in foundations that accommodate orphans and the poor with all their limitations. This training was provided in response to the need to expand their knowledge and abilities in aspects of product marketing, especially in terms of effective branding and efforts to establish independence in improving welfare. The methods used in this training include lectures, group discussions and direct practice. Apart from that, a questionnaire was given about understanding branding before and after the activity was carried out. Before the implementation of PKM, only 20% of participants understood branding in product marketing activities. After carrying out socialization and training activities, 80% of participants understood the branding strategy for the handicraft products produced. The results of this activity showed an increase in students' understanding of the importance of brands in marketing strategies and their ability to create and develop brands that are attractive and in accordance with product characteristics. they. It is hoped that the impact of this training will be to increase the competitiveness of handicraft products made by students in local and wider markets as well as to form independence and improve welfare.
Pengaruh Kemasan, Variasi Produk dan Citra Merek terhadap Keputusan Pembelian Susu Cair dalam Kemasan Kotak 250 ML Indomilk di Alfamart Pondok Indah 2 Fidriyanti, Amelia; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5565

Abstract

This study aim to analyze the effect of packaging, product variation and brand image on purchasing decisions for 250ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2. This study uses primary data with data collection methods through a questionnaire distributed to 96 respondent. Data analysis technique uses inferential with multiple linear regression and using Statistical Product and Service Solution (SPSS) version 23.0 program. From the result of multiple linear regression analysis, it shows that the packaging variable (X1), the product variation variable (X2), and the brand image variable (X3) has a positive and significant influence on the dependent variable purchasing decisions of 250 ml Indomilk packaged liquid milk at Alfamart Pondok Indah 2.
Pengaruh Komunikasi Pemasaran, Inovasi Produk, dan Citra Perusahaan terhadap Loyalitas Pelanggan Dua Coffee Lestari, Hani; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5566

Abstract

This research aims to analyze the factors influencing customer loyalty at Dua Coffee Cipete, focusing on marketing communication, product innovation, and corporate image. The research methodology employs a survey approach, collecting data through the distribution of questionnaires to Dua Coffee Cipete customers. Probability sampling is utilized, with the technique of simple random sampling to select 96 respondents based on the formula recommended by Wiliam. Data analysis is conducted using hypothesis testing to identify the influence of independent variables on the dependent variable, namely customer loyalty. Hypothesis testing is performed partially to evaluate the contribution of each independent variable to customer loyalty, with significant effects assessed through a comparison of the t-value with a significance level of α = 0.05. The findings of this research are expected to contribute to the understanding of factors affecting customer loyalty in the coffee industry, particularly at Dua Coffee Cipete. The analysis results indicate that marketing communication has a positive and significant impact on customer loyalty, while product innovation has a negative yet insignificant influence on customer loyalty. Meanwhile, the corporate image has a positive and significant effect on Dua Coffee customer loyalty. Based on these conclusions, it is recommended that the management of Dua Coffee Cipete maintain and enhance effective marketing communication strategies while paying attention to product innovation aspects that can increase customer satisfaction. This research provides a foundation for strategic decision-making to strengthen Dua Coffee Cipete's position in the coffee market by improving customer loyalty.
Pengaruh Harga, Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian dalam Berbelanja Buah Lokal di Supermarket Gelael Rayhan, Muhammad; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5567

Abstract

This study aims to determine the effect of price, product and service quality on purchasing decisions in shopping for local fruit at Gelael Supermarket Jakarta. This research is a quantitative descriptive analysis research. The source of this research data was given to 100 respondents aged 15-55 years and had shopped at the Gelael supermarket at least once. In taking the sample in this study using purposive sampling technique. The data sources of this study used data analysis techniques, namely, multiple linear regression and hypothesis testing using SPSS 21 to test the regression coefficients. From the research subjects of 100 respondents, most of the research subjects were dominated by the female gender (62%) while the work was dominated by students (59%) and the income was dominated by 0 – 2,000,000. The results of this study indicate that there is an influence between price (X1) on purchasing decisions (Y) of 0.385 and has a large influence of 3.85%. For the Product variable (X2) on the Purchase Decision (Y) of 0.217 and has an influence of 2.17%. For the service quality variable (X3), it is 0.300 and has an effect of 3.00%. Partially or simultaneously have a strong influence among the three variables, the most significant is the variable Price (X1) of 0.000. The results of this study expect satisfaction to increase the price (X1) which can support the purchase decision.
Pengaruh Kualitas Pelayanan, Harga, dan Lokasi terhadap Kepuasan Pelanggan pada Kohikato Coffee di Kota Depok Hidayat, Rachmat; Putra, Suadi Sapta; Digdowiseiso, Kumba
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 2 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i2.5568

Abstract

The purpose of this study was to see the effect of Service Quality, Price, and Location on Kohikato Coffee Customer Satisfaction in Depok City. This type of research uses primary data as data obtained directly by filling out questionnaires to 100 participants. The data analysis technique used in this research is multiple linear regression analysis and hypothesis testing using t-statistics which is processed using the SPSS system. The results of the study obtained a positive and insignificant effect between Service Quality (X1) on Customer Satisfaction (X2) Price has a positive and significant effect on Customer Satisfaction (X3) Location has a positive and significant effect on Customer Satisfaction. Overall, it shows that these variables have a positive and significant influence on customer satisfaction (Y).
Co-Authors Agung Pranoto Agustiani, Fitri Awaloedin, Dipa Teruna Cik, Achmad Elwisam, Elwisam Fidriyanti, Amelia Fitri, Novita Iza Fitria, Putri Maulida Karyatun, Subur Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lestari, Hani Melati Melati Muhammad Nur Muhammad Rayhan Nugraha, Rizki Nurul Pradini, Gagih RACHMAT HIDAYAT Resti Hardini Saharso, Saharso