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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Journal Markcount Finance
Diantoro, Eman
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Economics, Econometrics & Finance

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Multigenerational Workforce Management Strategy in the Digital Era Dharta, Firdaus Yuni; Guilin, Xie; Karliena, Yayuk; Butarbutar, Marisi; Diantoro, Eman
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1285

Abstract

The growing concern over employee productivity and job satisfaction has led organizations to focus on welfare programs as a strategic tool. In many companies, these programs are designed to enhance employees’ well-being, which is expected to boost productivity and job satisfaction. However, the effectiveness of these programs remains a topic of debate. This research examines employee welfare programs’ impact on productivity and job satisfaction within various organizational settings. The study utilizes a quantitative approach, employing surveys and questionnaires distributed to 200 employees from diverse industries. Data were analyzed using statistical methods, particularly regression analysis, to determine the correlation between the presence of welfare programs and improvements in productivity and job satisfaction. The findings reveal that companies offering comprehensive welfare programs, such as health benefits, flexible working hours, and professional development opportunities, see significant improvements in employee productivity and job satisfaction. Moreover, employees who feel supported by these programs are likelier to exhibit higher organizational engagement and commitment. In conclusion, welfare programs play a crucial role in enhancing not only productivity but also the overall job satisfaction of employees. Organizations are encouraged to invest in such programs as a long-term strategy for workforce development and retention.
The Role Of Digital Marketing In Developing Rural Creative Economy Arianto, Bambang; Faiza, Nur; Diantoro, Eman; Oktaviani, Tita; Suheri, Suheri
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 11 No 2 (2024): September 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v11i2.11490

Abstract

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas.
Co-Authors Bambang Arianto Butarbutar, Marisi Firdaus Yuni Dharta Guilin, Xie Karliena, Yayuk Nur Faiza Oktaviani, Tita Suheri Suheri