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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur SEWAGATI: Jurnal Pengabdian Kepada Masyarakat Journal of Advanced Computer Knowledge and Algorithms
Nur Faiza
Faculty of Mathematics and Natural Sciences, Udayana University
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PERCEIVED VALUE SEBAGAI MEDIASI PENGARUH E-SERVICESCAPE TERHADAP LOYALITAS PELANGGAN Faiza, Nur; Rachman, Riza
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3975

Abstract

The online shop has become a popular trend in shopping for various groups of people in Indonesia, providing convenience for consumers to make transactions from anywhere. The purpose of this research is to empirically examine and prove the influence of e-servicescape on shopping on the Shopee marketplace in increasing customer loyalty, test the influence of e-servicescape in increasing perceived value, examine the influence of perceived value in increasing customer loyalty, and test the magnitude of the influence of e-servicescape on customer loyalty through perceived value as a mediating variable. The research method used quantitative methods by conducting a survey of 170 Shopee marketplace users in East Java. The research data were analyzed using Partial Least Square (PLS) operated through the SmartPLS program. The results show that e-servicescape has a significant influence on customer loyalty, e-servicescape has a significant influence on perceived value, perceived value has a significant influence on customer loyalty, and perceived value mediates the relationship between e-servicescape and customer loyalty. Several suggestions and directions are also provided to expand research as a discussion topic.
PERAN KEPERCAYAAN DALAM MEMEDIASI PENGARUH DIGITAL MARKETING DAN LIVE STREAMING TERHADAP MINAT BELI Faiza, Nur; Rachman, Riza
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4624

Abstract

Consumer interest in online shopping has become increasingly crucial. The accessibility and security offered by e-commerce platforms have attracted consumer interest. The objective of this research is to examine the role of trust in mediating the influence of digital marketing and live streaming on purchase intention. The research employs a quantitative method by surveying 140 TiktokShop users in Situbondo. Data analysis utilizes Partial Least Square (PLS) conducted through the SmartPLS program. The results indicate that digital marketing has a positive and significant influence on trust, live streaming has a positive and significant influence on trust, digital marketing has a positive and significant influence on purchase intention, live streaming has a positive and significant influence on purchase intention, trust has a positive and significant influence on purchase intention, and trust as an intervening variable contributes to mediating the relationship between digital marketing and purchase intention. Furthermore, trust as an intervening variable also contributes to mediating the relationship between live streaming and consumer purchase intention.
Strategi Pemanfaatan Digital Marketing Melalui Google My Business Pada UMKM di Kecamatan Parado) Nursani; Zara Avila, Dea; Akbar, Muhammad; Firmanto, Taufik; Faiza, Nur; Mulya, Khas Sukma; Amelia, Rizky
SEWAGATI: Jurnal Pengabdian kepada Masyarakat Vol 2 No 3 (2023)
Publisher : Sarau Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61461/sjpm.v2i3.49

Abstract

Melalui hasil observasi dan wawancara dengan mitra UMKM, terungkap bahwa aktivitas pemasaran yang mereka lakukan masih terbatas pada metode word of mouth, tanpa memanfaatkan potensi media pemasaran baik secara offline maupun online. Produk-produk UMKM hanya dipamerkan di depan rumah tanpa disertai strategi pemasaran yang memadai. Dalam upaya meningkatkan keberlanjutan UMKM, kegiatan pengabdian ini bertujuan untuk menghadirkan UMKM secara online, memungkinkan mereka lebih mudah ditemukan oleh calon pelanggan melalui platform internet. Dengan demikian, diharapkan kegiatan ini dapat membantu UMKM mengoptimalkan potensi pemasaran digital dan meningkatkan daya saing mereka di pasar yang semakin terdigitalisasi.
PERAN PENTING E-COMMERCE DALAM MENINGKATKAN PERKEMBANGAN UMKM DI KABUPATEN SITUBONDO Pratiwi, Amesiella Agista; Nurfarida, Siti; Anwar, Jeny Dwi; Falintino, Gian; Ubaydillah, Mohammad; Rudyanto, Rudyanto; Faiza, Nur; Retnowati, Novita
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.4968

Abstract

Micro, Small and Medium Enterprises have an important role in regional and national economies. The aim of this research is to find out how big the influence of E-Commerce is on the development of MSMEs in Situbondo Regency. This type of research uses quantitative research. The type of data used in this research is primary data. The population in this research are MSMEs in Situbondo Regency who use E-Commerce for all their buying and selling activities. The sample used in this research was 100 MSME actors in Situbondo Regency. Data collection techniques use questionnaires and then process them using validity and reliability tests. The data analysis technique uses Smart PLS. The research results show that the P value is 0.000, where this value is smaller than the value of 0.050, so the data states that E-Commerce can significantly influence the development of Situbondo Regency MSMEs.
The Role Of Digital Marketing In Developing Rural Creative Economy Arianto, Bambang; Faiza, Nur; Diantoro, Eman; Oktaviani, Tita; Suheri, Suheri
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 11 No 2 (2024): September 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v11i2.11490

Abstract

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas.
Classification of Receiving Electricity Subsidy Assistance in Blang Panyang Village Using the K-NN (K-Nearest Neighbor) Method Jannah, Miftahul; Salsabila, Cut Syahira; Faiza, Nur; Mutasar, Mutasar
Journal of Advanced Computer Knowledge and Algorithms Vol 1, No 1 (2024): Journal of Advanced Computer Knowledge and Algorithms - January 2024
Publisher : Department of Informatics, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jacka.v1i1.14530

Abstract

The electricity subsidy program is one of the poverty reduction programs by providing electricity subsidy assistance funds to poor and disadvantaged households paid by the Government of Indonesia to PT PLN (Persero). The government implements a targeted electricity subsidy policy, the subsidy must be truly enjoyed by the poor. The purpose of this research is to test the K-Nearest Neighbors algorithm in predicting the receipt of electricity subsidy assistance. In the dataset of beneficiaries used in this study, there are 45 records or tuples with four attributes (house condition, income, occupation and number of amperes). The prediction of new data categories is done by using the manual calculation stage of Euclidean Distance from three different K values. The results show that with K=15, K=30 and K=45 the new data (46) has an "Ineligible" category with an accuracy rate of 100%. Then with K=45, K=30 and K=45 the new data (D46) has a "Viable" category with an accuracy rate of 66.6%.
Co-Authors Anwar, Jeny Dwi Bambang Arianto Diantoro, Eman Falintino, Gian Firmanto, Taufik Miftahul Jannah Muhammad Akbar Mulya, Khas Sukma Mutasar Nurfarida, Siti Nursani Oktaviani, Tita Pratiwi, Amesiella Agista Rachman, Riza Retnowati, Novita Rizky Amelia Rudyanto Rudyanto Salsabila, Cut Syahira Suheri Suheri Ubaydillah, Mohammad Zara Avila, Dea