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All Journal Jurnal Pendidikan dan Pembelajaran JMM17: Jurnal Ilmu Ekonomi dan Manajemen Dharma: Jurnal Pengabdian Masyarakat
Oktaviani, Tita
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Economics, Econometrics & Finance Education Social Sciences

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STRUKTUR PENYAJIAN TARI LANGKAH 12 DI DESA BALAI SEBUT KECAMATAN JANGKANG KABUPATEN SANGGAU Oktaviani, Tita; Fretisari, Imma; Silaban, Chiristianly Yeri
Jurnal Pendidikan dan Pembelajaran Khatulistiwa Vol 9, No 1 (2020): Januari 2020
Publisher : Jurnal Pendidikan dan Pembelajaran Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.094 KB)

Abstract

AbstractThe research problem is related to the Tari Langkah 12 Presentation Strcture in Balai Sebut kecamatan Jangkang Kabupaten Sanggau. This study aims to describe the structure of the presentation of  Tari Langkah 12 in Balai Sebut Kecamatan Jangkang Kabupaten Sanggau. The method used is descriptive method with a qualitative form and choreograpic approach. The data of this research is to find out the overall structre of  Tari Langkah 12 from the composision of a presentation. Data collection techniques are triangulation, observation, interview, and documentation to the speakers Sdarmodjo, Mustafa Tomik and Abang Sahl Nizam. Data analysis techniqes include data redction, data presentation and verification. Based on the results of the study concluded with that Tari Langkah 12 is expected to appear in the 1940s. Motion is divided into three namely there are initial movements, middle movements (contests) and closing motion and connecting monition. Three are supporting elements of dance, namely clothing,cosmetology, music The results of the study can be a material for teachers to handle or teaching matetials in schools in learning Cultural Arts.    Keywords: Presentation Structure, Tari Langkah 12
PENGUATAN BISNIS PRODUK MAKANAN TRADISIONAL JOJORONG BERBASIS SOCIAL MEDIA MARKETING DI KABUPATEN SERANG Arianto, Bambang; Oktaviani, Tita; Adi, Akhmad Eko
Dharma: Jurnal Pengabdian Masyarakat Vol 4, No 2 (2023): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v4i2.10082

Abstract

The development of Micro, Small and Medium Enterprises (MSMEs) for Jojorong traditional food has significant potential for strengthening the economic fundamentals of the Banten region. Nevertheless, the majority of Kebantenan culinary MSMEs still encounter various obstacles in business development, especially from the marketing aspect. The digital era of social media marketing (social media marketing) has become the main pillar for culinary MSMEs to expand market coverage by strengthening marketing aspects. In community service in Kadubeuruem Village, Serang Regency which was held on 10th June 2023, assistance was given to the strategy of strengthening the MSME business for traditional Jojorong food through the use of social media as a social media marketing channel. In this assistance, knowledge is provided about techniques for using social media marketing to expand the scope of the original Banten culinary market. The success of this activity can be seen from the Jojorong MSME owners who can take advantage of social media marketing as the best channel to introduce Jojorong traditional food globally. From the results of this activity it is known that strengthening business through social media marketing is the best means of developing Jojorong culinary MSMEs in Kadubeureum Village, Serang Regency.
The Role Of Digital Marketing In Developing Rural Creative Economy Arianto, Bambang; Faiza, Nur; Diantoro, Eman; Oktaviani, Tita; Suheri, Suheri
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 11 No 2 (2024): September 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v11i2.11490

Abstract

This paper presents a study of the role of digital marketing in developing the rural creative economy in Indonesia. Micro, Small, and Medium Enterprises (MSMEs) in rural communities can benefit greatly from the simplicity and efficiency of digital marketing. However, the use of digital marketing is not yet fully optimized in Pandeglang Regency due to unequal internet infrastructure and lack of digital marketing skills. To address this issue, we conducted a qualitative study using in-depth interviews and observations with rural creative economy actors in the area. The data collected were analyzed using NVivo 12 Plus, a software program for qualitative data analysis. The results demonstrate that digital marketing has a positive impact on the development of the rural creative economy in Pandeglang Regency. This paper is essential to enhance digital marketing competencies and expertise among rural communities in the region to maximize the benefits of digital marketing. Our study contributes to the literature on rural development, creative economy, and digital marketing by providing insights into the challenges and opportunities of using digital marketing to develop rural areas.
Co-Authors Adi, Akhmad Eko Bambang Arianto Diantoro, Eman Imma Fretisari Nur Faiza Silaban, Chiristianly Yeri Suheri Suheri