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All Journal Indonesian Community Journal
Pratiwi Putri, Indah
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Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Worksop Digital Marketing Promosi Penjualan Keripik Daun Kelor Hasil Industri Kreatif Mahasiswa Universitas Indo Global Mandiri Heriyati, Agustina; Afriyani, Fauziah; Romli, Harsi; Pratiwi Putri, Indah; Mulyati, Mulyati
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5243

Abstract

Moringa leaf chips are an innovative product from the creative industry of Indo Global Mandiri University students which has great potential to develop in local and international markets. However, the main challenge faced is the lack of knowledge and skills in digital marketing that can support product promotion and sales effectively. This workshop was held with the aim of increasing students' capacity in using digital marketing strategies to market Moringa leaf chips. This activity includes intensive training regarding creative content creation, social media management, search engine optimization (SEO), and the use of e-commerce. Apart from that, this workshop also provides mentoring and direct practice sessions to help participants apply the knowledge they have gained. It is hoped that the results of this workshop can increase students' knowledge about digital marketing, expand market reach, and increase sales of Moringa leaf chips as a superior product at Indo Global Mandiri University.
Co-Authors Afriyani, Fauziah Heriyati, Agustina Mulyati Mulyati Romli, Harsi