Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Parluhutan, Bobby
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
How to Encourage Employee Work Performance in Facing Construction Digitalization Transformation Parluhutan, Bobby; Moeins, Anoesyirwan; Marhalinda
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2970

Abstract

organizational climate, organizational commitment, and readiness to change on the work performance of employees of PT Wijaya Karya Bangunan Gedung Tbk both partially and simultaneously. This research uses a descriptive and verifiable approach. The sample used was 235 respondents. Sampling applied non-probability sampling techniques, techniques with purposive sampling Data was distributed using a survey method with questionnaire instruments that had previously been tested for validity and reliability with SPSS software. The data analysis method used in this study is the Structural Equation Model (SEM). The analysis using SEM was carried out with the help of the Lisrel program. The results of the study show that partially, adaptive leadership and organizational climate have a positive and significant effect on readiness to change, but organizational commitment has a negative but not significant influence. Simultaneously adaptive leadership. Organizational climate and organizational commitment have a positive and significant effect on readiness to change. Both partially and simultaneously adaptive leadership, organizational climate, organizational commitment, and readiness to change have a significant effect on employee work performance. The results of the determination test were obtained by 55%.
Co-Authors Humairoh, Humairoh Marhalinda Moeins, Anoesyirwan Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijayanti, Murti