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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan International Journal of Business, Economics, and Social Development Economics Professional in Action (E-Profit) Jurnal Bhakti Karya dan Inovatif Journal of Business and Management Inaba In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Aggi Panigoro Sarifiyono
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Informatika Dan Bisnis Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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POTENSI DARK TOURISM DALAM PENERAPAN DESTINATION PERSONALITY DI BANDUNG MEDICAL CENTER Panigoro, Aggi
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 7, No 2 (2016): Jurnal Ilmu Manajemen dan Bisnis. September 2016
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v7i2.12779

Abstract

Keberagaman aktivitas yang dilakukan di objek dark tourism  di Bandung Medical Center sangat beragam. Destination personality  Bandung Medical Center sebagai dimensi dari Shopistication  dilihat dari Priositas yang ditawarkan objek dark tourism  di Bandung Medical Center kurang dilihat sisi keamanan dan tempat yang tidak memadai untuk level Shopistication. Daya tarik Bandung Medical Center sebagai destinasi wisata berpetualang ghost dan dark tourism.sangat menarik. Bandung Medical Center memliki potensi dark tourism merupakan daya tarik wisata bagi Bandung. Tetapi unsur dari dark tourismnya sedikit karena harus terdapat unsur sejarah, kematian, politik , pembantaian yang ditonjolkan dari Bandung Medical Center hanya unsur mistis dilihat dari spectrum dark tourism mulai dari kriteria tujuan sampai goal yang didapat dari dark tourism BMC.
Analisis E-lifestyle dan E-Word Of Mouth terhadap Repurchase Intention Secara Online (Survei pada pelanggan produk fashion online Berrybenka di Fan Page Instagram) Panigoro, Aggi; Rahayu, Agus; Gaffar, Vanessa
JURNAL ILMU MANAJEMEN DAN BISNIS Vol 9, No 1 (2018): Jurnal Ilmu Manajemen dan Bisnis. Maret 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v9i1.12978

Abstract

Fenomena dalam perbelanjaan online membuat para pelaku bisnis memilih sektor e-commerce dan strartup semakin tumbuh di pasaran Indonesia menjadikan peluang bagi para pelaku bisnis untuk menjual produk fashion mereka salah satunya pembuatan e-commerce. Di era digital ini pelanggan lebih mengutamakan kepraktisan dinaungi oleh teknologi tinggi. Tujuan penelitian ini adalah mengukur gambaran dan pengaruh dari E-lifestyle dan E-Word of mouth terhadap repurchase intention secara online survei pada pelanggan produk online di Berybenka. Peneliti ini menggunakan metode deskriptif dan verifikatif, dimana SEM (Structural equation Modeling) digunakan untuk menganalisis data secara statistika. Unit analisis penelitian adalah pelanggan yang telah berbelanja online fashion di Berrybenka sebanyak 200 responden di fanpage instagram. Hasil penelitian menunjukan repurchase intention akan berpengaruh baik apabila dilihat dari karakteristik E-lifestyle dan pembelian ditinjau dari E-Word of mouth. Hasil penelitian secara keseluruhan menunjukan bahwa terdapat pengaruh yang signifikan dari E-lifestyle dan E-Word of mouth terhadap repurchase intention. 
Penerapan Green Marketing dan Inovasi Produk untuk Meningkatkan Minat Beli Konsumen Sepatu Eco-Friendly Pijakbumi Gilang Hendriawan; Aggi Panigoro Sarifiyono; Bob Foster
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2446

Abstract

Tujuan penelitian ini untuk mengetahui dan menganalisis Green Marketing dan Inovasi Produk meningkatkan Minat Beli konsumen produk sepatu eco-friendly Pijakbumi (studi pada followers Instagram Pijakbumi). Penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Populasi yang digunakan dalam penelitian ini adalah followers Instagram Pijakbumi yang berjumlah 86.600 responden dengan menggunakan Teknik nonprobability sampling, sampel purposive, sampel yang digunakan dalam penelitian ini sebanyak 100 responden. Berdasakan hasil dari uji t diperoleh bahwa Green Marketing berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 3,347 > t-tabel 1,985, Inovasi Produk berpengaruh terhadap Minat Beli konsumen sepatu eco-friendly Pijakbumi (Studi pada followers Instagram Piakbumi) karena t-hitung 7,286 > t-tabel 1,985. Dan berdasarkan hasil uji F bahwa Green Marketing dan Inovasi Produk berpengaruh secara simultan terhadap Minat Beli karena F-hitung 102,076 > F-tabel 3,09.
The Role of Perceived Ease of Use and Customer Engagement In Influencing Behavioural Intention to Use Traveloka Paylater Evelyne Austine Sugandi; Sabilla Saberina; Aggi Panigoro Sarifiyono
International Journal of Business, Economics, and Social Development Vol 4, No 1 (2023)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v4i1.367

Abstract

The objective of this study were to find out the role of perceived ease of use and customer engagement in influencing behavioural intention to use Traveloka Paylater. Based on the increasing number of paylater services users in Indonesia, as well as the lack of behavioural intention to use Traveloka Paylater as the service from Traveloka, which incidentally is the number one online travel and lifestyle superapp in Indonesia. In this study, data were collected through the online questionnaire distribution to the respondents. The population in this study were users of Traveloka as seen from the number of users who gave ratings on PlayStore. The number of sampels taken based on calculations using Isaac and Michael formulas with a total sample are 271 (two hundred seventy one) respondents. The research method that used in this study is an associative quantitative method with a descriptive and verification approach. The result of the questionnaire distribution were analyzed by multiple regression analysis, coefficient of determination, t-test and F-test. The result of this study showed that: (1) perceived ease of use has a partial influence on behavioural intention to use Traveloka Paylate by 0,536 or 53%r. (2) customer engagement has a partial influence on behavioural intention to use Traveloka Paylater by 0,573 or 57,3%. (3) perceived ease of use and customer engagement has a stimultaneous on behavioural intention to use Traveloka Paylater by 0,680 or 68%.
Analisis E-Lifestyle Dalam Mempengaruhi Reuse Intention Aplikasi Workout Sworkit Fitness Aggi Panigoro Sarifiyono; Harini Fajar Ningrum
Economics Professional in Action (E-Profit) Vol 3 No 2 (2021): Economic Professional in Action (E-PROFIT)
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.435 KB) | DOI: 10.37278/eprofit.v3i2.420

Abstract

Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dan hubungan e-lifestyle, reuse intention pada pengguna Swork out di Bandung . Penelitian ini merupakan penelitian dekriptif dan kausal dengan pendekatan kuantitatif. Kriteria populasi dalam penelitian ini yaitu berusia minimal 17 tahun, pengguna aplikasi work out dengan minimal 1 kali pemakaian berdomisili di Bandung. Teknik pengambilan sampel yaitu dengan purposive sampling dan pengumpulan data dengan kuesioner offline dan online melalui google docs yang melibatkan 100 responden. Teknik analisis data yaitu regresi linier berganda. Hasil penelitian ini menyatakan bahwa, e-lifestyle berpengaruh secara positif terhadap reuse intention dengan hasil skor sebesar 84,%.
Konten Social Media Marketing dan Tourist Attractions melalui Minat Berkunjung akan Meningkatkan Keputusan Kunjungan Wisatawan pada UMKM di Kawasan Wisata Jawa Barat Aggi Panigoro Sarifiyono; Berry Lesmana
Jurnal Maksipreneur Vol 12, No 2 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v12i2.1193

Abstract

Since the Covid-19 pandemic hit the tourism sector, the number of visits has decreased, especially for MSMEs selling at tourist sites. In West Java, the decline in MSMEs selling at tourist sites has decreased as seen from the data from the Central Statistics Agency. This research is how the description and influence of Content Social Media Marketing, Visitor Attractiveness Tourist through visiting interest Visiting Decisions on MSMEs in the West Java Tourism area. The sampling technique uses Cluster Sampling which in sampling as many as 384 respondents, becomes a clump or area, namely Tourist Attractions in West Java. The results of this study indicate that tourist attraction and social media marketing are able to encourage interest and decisions to visit local tourists in the West Java area. As a limitation, this research only focuses on local tourists in several areas in West Java. The dimensions of the tourist attractions variable focus on several attractions in West Java.
Meningkatkan Brand Awareness UMKM Di Wilayah Kecamatan Bojongloa Kidul Bandung Melalui Social Media Ads Menggunakan Video Promosi Nichi Hana Karlina; Budiman Budiman; Aggi Panigoro
Jurnal Bhakti Karya dan Inovatif Vol 3 No 2 (2023): Jurnal Bhakti Karya dan Inovatif
Publisher : LPPM Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37278/bhaktikaryadaninovatif.v3i2.735

Abstract

Pengembangan sektor UMKM sangat penting dalam meningkatkan perekonomian, terutama di negara-negara berkembang. UMKM dapat menjadi alternatif solusi untuk mengatasi permasalahan sosial seperti kemiskinan dan pengangguran. Permasalahan yang dihadapi oleh para pelaku UMKM adalah adanya kendala dalam pemasaran. Pengelolaan pemasaran secara online sudah dilakukan, namun dalam hal teknis belum menggunakan teknik pemasaran yang sesuai dengan konsep digital marketing. Tujuan kegiatan ini adalah untuk meningkatkan kesadaran merek atau brand awareness dari UMKM dengan memanfaatkan media sosial dan video promosi sebagai alat yang efektif untuk memperkenalkan dan memasarkan produk dan layanan UMKM. Metode pelaksanaan pengabdian kepada masyarakat terkait pendampingan pembuatan social media ads berupa video promosi akan dilakukan melalui pendekatan Metode Participatory Action Research (PAR) dan Asset-Based Community Development (ABCD). Dalam memastikan keberlanjutan program, tim melakukan koordinasi dan kunjungan untuk mendapatkan laporan dari para pelaku UMKM terkait dengan program yang diimplentasikan, melalui assessment dan monitoring berkala program yang sudah berjalan sehingga mampu mendorong pengembangan ekonomi lokal dan meningkatkan kualitas hidup masyarakat melalui pemberdayaan UMKM. Hasil kegiatan menunjukkan peningkatan yang signifikan dalam brand awareness UMKM di wilayah tersebut, terutama melalui kampanye video promosi media sosial. Para UMKM yang telah dilibatkan dalam program mengalami peningkatan penjualan dan pendapatan, sehingga berdampak positif terhadap ekonomi lokal.
Meningkatkan Kepuasan Konsumen melalui Consumer Taste Perception terhadap Keputusan Pembelian Ulang pada UMKM Kuliner di Kota Bandung Ratih Hadiantini; Aggi Panigoro Sarifiyono; Hani Maharani
Jurnal Maksipreneur Vol 13, No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1194

Abstract

The recovery of culinary MSMEs (Micro, Small, and Medium Enterprises) due to the pandemic is still in the process of moving towards stability. Many MSMEs in Bandung, especially in the culinary sector, have experienced a decline in their business turnover. This research aims to analyze efforts to increase purchase satisfaction in the culinary sector in the city of Bandung based on consumer taste perceptions of purchase satisfaction which have an impact on repeat purchase decisions. The results of this research prove that consumer taste perception has a significant effect on purchase satisfaction. Apart from that, consumer taste perception has quite an influence on repurchase decisions, while purchase satisfaction has a significant influence on repurchase decisions. Consumer taste perception was found to have an indirect influence on purchasing decisions through purchase satisfaction. Overall, the results of this research indicate that consumer taste perception is able to influence repurchase decisions, both directly and indirectly through purchase satisfaction.
THE INFLUENCE OF KNOWLEDGE MANAGEMENT AND NON-PHYSICAL WORK-ENVIRONMENT ON BUSINESS PERFORMANCE OF TOFU PRODUCING MSMEs IN SUMEDANG Muhamad Sandy Aditya; Aggi Panigoro; Sabilla Saberina
Journal of Business and Management INABA (JBMI) Vol. 2 No. 01 (2023): Volume 2 Number 01 June 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i01.203

Abstract

The development of times and technology has driven the business ecosystem to become more dynamic. The ease of carrying out operations and business activities is a great opportunity for companies and entrepreneurs. A sustainable strategy is needed to ensure the long-term sustainability of business activities. The findings from this study are expected to determine whether there is influence of knowledge management, non-physical work environment, and organizational culture on business performance in the MSME industrial sector. From the results of this study, as for what the authors can conclude from several discussions, partially there is a significant influence and a very low relationship between Knowledge Management (X1) on Business Performance (Y), which is equal to 0.0650 or 6.5%, between Work Environment (X2) and Business Performance (Y), which is 0.0936 or 9.36%, between Organizational Culture (X3) and Business Performance (Y), which is 0.1705 or 17.05%. Simultaneously there is a significant influence and a strong relationship between Knowledge Management (X1), Non-Physical Work Environment (X2) and Organizational Culture (X3) on Business Performance (Y) with a contribution of 0.701 or 70.1%, and the rest has an influence other factors that can affect business performance is equal to 29.9%.
The Influence Of Perceived Benefit And Ease Of Use On Interest In Using The Ovo Digital Wallet Todung Barita Sianturi; Aggi Panigoro Sarifiyono Panigoro; Sabilla Saberina
Journal of Business and Management INABA (JBMI) Vol. 2 No. 02 (2023): Volume 2 Number 02 December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.227

Abstract

This research aims to determine the influence of perceived usefulness and ease of use on interest in using the OVO digital wallet. This research uses associative research methods with data collection through surveys and non-probability sampling techniques. A total of 100 respondents were taken as samples in this research. The data was then analyzed using multiple linear regression analysis for goodness of fit tests such as the t test, f test, and R2. The research results show that perceived usefulness and ease of use have a positive and significant influence on interest in using the OVO digital wallet. These findings indicate that perceived usefulness and ease of use are the factors that most influence interest in using the OVO digital wallet. Apart from that, the appearance of the features also has an important influence on application usage. An attractive appearance can increase consumer satisfaction and encourage further application use. Therefore, companies must continue to innovate to improve the appearance of application features and beautify them. Apart from the display features, the company must issue various promos, discounts and free vouchers to attract consumers to use the OVO digital wallet application. This can increase interest in using the application and strengthen the company's brand image. Apart from that, companies must consider good quality customer service and ensure that the application can always be used smoothly. Overall, this research provides useful information for companies in developing OVO digital wallet applications. By paying attention to perceived benefits, ease of use, feature display, and promotions, companies can increase interest in using the application.
Co-Authors Agus Rahayu Anang Bambang Pujianto Aninditha Putri Kusumawardhani Aprianti, Vika Aris Hidalatullah Berry Lesmana Bob Foster Budiman Evelyne Austine Sugandi Fahmy Septiadi Gilang Hendriawan Hani Maharani Harini Fajar Ningrum Hasanah Karlina, Nichi Hana Muhamad Deni Johansyah Muhamad Sandy Aditya Muhammad Yusuf Nindya Joandis Puteri Ratih Hadiantini Saberina, Sabilla Theresia Manalu Todung Barita Sianturi Vanessa Gaffar Warsiati , Wiwi