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All Journal Semantik Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring
Susilowati, MG Westri Kekalih
Department Of Management, Faculty Of Economics And Business, Soegijapranata Catholic University, Semarang, Indonesia
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PENERAPAN MEDIA INFORMASI PEMASARAN DAERAH TERHADAP KEPUTUSAN INFORMASI : STUDI EKSPERIMENTAL IKLAN PEMASARAN DAERAH MG. Westri Kekalih S
Semantik Vol 1, No 1 (2011): Prosiding Semantik 2011
Publisher : Semantik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.844 KB)

Abstract

Kehadiran investasi swasta semakin dirasakan penting, baik sebagai titik ungkit pertumbuhan ekonomi maupun sebagai alat untuk peningkatan kesempatan kerja serta menghilangkan kemiskinan. Terkait dengan upaya menarik investor, telah banyak daerah yang mempunyai perencanaan yang baik, baikmenyangkut tata ruang wilayah maupun kelembagaan pelayanan perijinan investasi serta memberikanberbagai insentif untuk menarik investor, namun belum mampu mewujudkannya. Hal ini ditunjukkan dengan masih rendahnya minat investasi swasta di daerah. Bertitik tolak dari kondisi tersebut, maka perlu kiranya daerah menerapkan konsep pemasaran daerah (marketing places), yakni upaya untukmengkomunikasikan atau mempromosikan potensi daerah kepada investor. Jawa Tengah, secara khusu BPMD telah memiliki suatu media untuk menunjukkan profil daerah terkait investasi yang dapat diakses di www.central-java.com . Namun tampaknya media berbasis internet ini belum mencukupi untuk digunakan sebagai media utama mengundang investor masuk ke Jawa Tengah. Berkaitan hal tersebut, penelitian iniakan mengamati secara lebih mendalam persepsi investor/calon investor atas penggunaan situs www.cental-java.com sebagai strategi iklan pemasaran daerah dengan menggunakan proses adopsi dan AIDA, mengidentifikasi kesenjangan antara harapan investor atas web www.central-java.com dengan kondisi yang sesungguhnya serta membuat design alternatif www.central-java.com dengan mempertimbangan kebutuhan investor. Dengan menggunakan metode eksperimen laboratorium iklanpemasaran daerah untuk mengetahui proses pengambilan keputusan investor/calon investor dalam berinvestasi berdasarkan konsep AIDA, dalam penelitian ini teridentifikasi bahwa adopsi website sebagai media informasi terkait investasi cenderung masih sampai pada tahapan mencoba mempertimbangan untuk mencoba dan mencoba mempercayai, belum sampai pada penggunaan web sebagai media informasi,terdapat kesenjangan negatif antara harapan dan sesungguhnya atas berbagai informasi investasi. Selainitu, eksperimen laboratorium menemukan bahwa:Informasi cara pengajuan investasi baru, informasi mengenai insentif yang disediakan untuk mendukung investasi dan informasi mengenai program-program promosi investasi sangat dibutuhkan investor, Ikon bahasa dan Kabupaten/kota merupakan ikon yangmenarik untuk dilihat lebih lanjut bahkan bahkan diklik, peluang investasi merupakan informasi yang paling banyak diakses dan dibuka pertama kali setelah mengklik ikon bahasa, pada Ikon berinvestasi Di Jawa Tengah, yang paling menarik untuk dibuka secara perturut-turut adalah informasi keuntunganberinvestasi di Jawa Tengah, keunggulan Jawa Tengah dan jalur perdagangan.Pilihan peluang investasi yang dilihat terutama adalah di bidang infrastruktur, pariwisata dan agrobisnis. Pada ikon layanan investasi, informasi investasi dan pelayanan investasi merupakan informasi yang paling menarik. Terdapatkecenderungan untuk mengklik Ikon Mengenai Kami, Berita, Interaksi dan Kabupaten/Kota..Kata kunci : Media informasi, Investasi, Marketing Places, AIDA
How does Unified Theory of Acceptance and Use of Technology (UTAUT) Work on Adopting Financial Technology (FinTech) by MSMEs? Yohan Wismantoro; MG Westri Kekalih Susilowati Susilowati
Jurnal Penelitian Ekonomi dan Bisnis Vol 6, No 2 (2021): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i2.4826

Abstract

Micro Small and Medium Enterprises (MSMEs) have a very significant role in the economy, can even be said to be the backbone of the economy. However, MSMEs are precisely the sector hardest hit by the Covid-19 pandemic. Digitalization creates new opportunities for MSMEs in the pandemic. FinTech, one of the implementations of digitalization should be pursued to be used by MSMEs. Using path analysis processed using Partial Least Square (PLS), this research aims to identify how Unified Theory of Acceptance and Use of Technology (UTAUT) works on Adopting FinTech by MSMEs. The Outer Model and Inner Model reflect that the model work. The outer loading value of ? 0.7, AVE value ? of 0.5, Cronbach's Alpha ? 0,70, a correlation value ? of 0.50; and Composite Reliability ? 0.6, and R-Square 0.716 reflect it. However, regarding the factors that influence intention to use, it is different from previous research that became a reference. There are only four hypotheses proven. Those are Context had a significant positive effect on Perceived Ease of Use and Perceived Usefulness, and Perceived Ease of Use and Perceived Usefulness had a significant positive effect on the intention to use fintech. Keywords: FinTech, MSMEs, Digitalization, UTAUT, Inclusive
PATH ANALYSIS OF MONETARY POLICY MECHANISMS: DOES ECONOMIC CAPACITY MEDIATE PRICES? MG Westri Kekalih Susilowati; Retno Yustini Wahyuningdyah
Jurnal Penelitian Ekonomi dan Bisnis Vol 5, No 2 (2020): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i2.3159

Abstract

The single objective of Bank Indonesia is Rupiah's stability. Within the monetary policy framework, the monetary instruments affect the operational targets (money supply and interest rates). Those operational targets effect rupiah stability troughs its effect on economic capacity/GDP.  Using 108 monthly data, that is analyzed by path analysis; this study discusses the effect of net foreign assets (NFA) and net domestic assets (NDA,) and interest rates on the prices (CPI) through their effects GDP. The results show that NFA and NDA have a significant positive effect on GDP, while interest rates are tended to be negative. However, neither the NFA nor the NDA has been proven to have a direct significant effect on CPI. The interest rate has been proven to have a direct significant effect on CPI. GDP was not proven to have a significant effect on the CPI and neither mediates the effects of operational targets on CPI.Keywords: Rupiah; Prices; CPI; Stability; Money
Efektivitas BI7DRR dalam Kerangka Mekanisme Transmisi Kebijakan Moneter untuk Pengendalian Inflasi MG Westri Kekalih Susilowati; Retno Yustini Wahyuningdyah
Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Vol 1, No 1: September 2018
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/praxis.v1i1.1627

Abstract

Bank Indonesia launched BI 7DRR replacing the BI Rate in order for banks to withdraw their reserves in 7 days' tenure. Thus, banks do not have to wait for 365 days to withdraw their reserves. This study aimed to determine the effectiveness of BI 7DRR in controlling inflation. By using Partial Least Square model estimation (PLS) approach to generate multiple relationships model between factors to the schemes, this research found that on BI Rate scheme BI Rate has a negative effect on credit disbursement and positive effect on interest rate, expectation has negative effect on inflation, consumption has positive effect to GDP, exchange rate has negative effect to export, GDP has negative effect to Inflation, and credit has a positive effect on consumption. Meanwhile, on BI7DRR estimated model shows that BI7DRR has negative effect on expectation and exchange rate but has positive effect on interest rate, exchange rate has positive effect on export, and interest rate has negative effect on investment and credit disbursement. This research also found that the paired samples T Test indicates a significant difference between two mean of inflation according to the two schemes. Therefore, it can be concluded that BI7DRR effective to control the inflation
Perkembangan Industri Furnitur Kabupaten Jepara Serta Kaitannya Dengan Potensi Penerimaan Pajak Shandy Jannifer Matitaputty; Westri Kekalih; Agnes Arie M. Christie; Paulina Rini Hastuti
Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring Vol 2, No 2: Maret 2020
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/praxis.v2i2.2500

Abstract

Jepara Regency is one of the areas that is the center of the furniture industry in Indonesia. The development of the furniture industry is expected to increase regional income and tax revenue. This study discusses to look at the development of the furniture industry in Jepara Regency, asking for the development of the furniture industry with Jepara Regency revenue as well as potential tax revenues related to the development of the Jepara Regency furniture industry. This research uses quantitative descriptive analysis method. The quantitative descriptive analysis used includes trend analysis, analysis of the furniture industry tax, and Input-Output (I-O) analysis. The results showed; 1. Furniture Industry in Jepara Regency still has an upward trend of development from year to year both in terms of the number of business units, production volume and number of workers, 2. The Furniture Industry has an important role in developing Jepara Regency in terms of labor, 3 The role / relationship of the furniture / wood material industry in Jepara Regency to other sectors to input suppliers or related future links above the regional average. 4. Increase in taxes in accordance with government taxes, but the potential for tax revenue from the furniture business industry in Jepara Regency shows a positive trend.
Environmental Concern: Antecedents of Ecotourism Visit Intention with Time Perspective and Destination Image as Determination Variables Yohan Wismantoro; MG Westri Kekalih Susilowati; Amalia Nur Chasanah; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3945

Abstract

Environmental damage and sustainability become the center of attention along with climate change today. One of the interesting things is the change in behavior in the consumption of products categorized as "green", including in terms of choosing tourism destinations. Environmentally friendly tourism destinations or ecotourism is increasingly becoming an option for those who care about the environment. Ecotourism is also used by many countries, including travel agents, to increase their economic value or profit. This study aims to investigate how the role of Environmental Concern as antecendent of Ecoturism Visit Intention mediates the influence of Future Time perspective and Destination Image toward Ecotourism visit Intention.  This research involved 200 respondents who had visited ecotourism destinations at least twice, which was obtained using a convenience sample approach. The data were analyzed using Structural Equation Modelling (SEM) which were processed using the SmartPLS 4.0 statistical package. The result shows that Future Time perspective and Destination’s Image positively impact Ecotourism Intention.   Future Time perspective and Destination’s Image also influence Ecotourism Intention indirectly through Environmental Concern as the mediating variable. As an implication, the government and travel agents improve service readiness and perception of high-value propositions to develop a better destination image.
Antecedents and Consequences of Brand Pride: An Investigation of The Causes of Brand Pride and Its Consequences for Willingness to Pay A Premium Price Ilona Tesalonika; MG Westri Kekalih Susilowati
Jurnal Penelitian Ekonomi dan Bisnis Vol 8, No 2 (2023): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i2.8892

Abstract

In addition to protecting the product, the brand is also a guarantee of quality. Therefore, consumers often pay a premium price for branded goods. In some cases, branded goods also often become status symbols that reflect the prestige that gives brand pride so that consumers will align their brand choice with their self-concept (self-brand congruity). This study investigates the effect of self-brand congruity on willingness to pay a premium price through its impact on brand pride. The study was conducted on Smartphone users with the iPhone brand, a smartphone with a premium price. The study involved 120 respondents with various occupations. The test was carried out using Structural Equation Modeling, which was processed with Smart PLS4.0. The results show that self-brand congruity positively significantly Individual Brand Pride, Collective Brand Pride, and willingness to pay a premium price. Meanwhile, Individual Brand Pride is positively willing to pay premium prices, while collective brand pride does not. Individual Brand Pride is proven as a partial variable mediating the effect of self-brand congruity on willingness to pay a premium price. 
Co-Authors Agnes Arie M. Christie Aryanto, Vincent Didiek Wiet Chasanah, Amalia Nur Ilona Tesalonika Matitaputty, Shandy Jannifer Retno Yustini Wahyuningdyah Rini Hastuti Wahyuningdyah, Retno Yustini Yohan Wismantoro Yohan Wismantoro