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All Journal Semantik Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis Praxis : Jurnal Sains, Teknologi, Masyarakat dan Jejaring
Susilowati, MG Westri Kekalih
Department Of Management, Faculty Of Economics And Business, Soegijapranata Catholic University, Semarang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Other

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Journal : Jurnal Penelitian Ekonomi dan Bisnis

 1 
How does Unified Theory of Acceptance and Use of Technology (UTAUT) Work on Adopting Financial Technology (FinTech) by MSMEs? Yohan Wismantoro; MG Westri Kekalih Susilowati Susilowati
Jurnal Penelitian Ekonomi dan Bisnis Vol 6, No 2 (2021): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v6i2.4826

Abstract

Micro Small and Medium Enterprises (MSMEs) have a very significant role in the economy, can even be said to be the backbone of the economy. However, MSMEs are precisely the sector hardest hit by the Covid-19 pandemic. Digitalization creates new opportunities for MSMEs in the pandemic. FinTech, one of the implementations of digitalization should be pursued to be used by MSMEs. Using path analysis processed using Partial Least Square (PLS), this research aims to identify how Unified Theory of Acceptance and Use of Technology (UTAUT) works on Adopting FinTech by MSMEs. The Outer Model and Inner Model reflect that the model work. The outer loading value of ? 0.7, AVE value ? of 0.5, Cronbach's Alpha ? 0,70, a correlation value ? of 0.50; and Composite Reliability ? 0.6, and R-Square 0.716 reflect it. However, regarding the factors that influence intention to use, it is different from previous research that became a reference. There are only four hypotheses proven. Those are Context had a significant positive effect on Perceived Ease of Use and Perceived Usefulness, and Perceived Ease of Use and Perceived Usefulness had a significant positive effect on the intention to use fintech. Keywords: FinTech, MSMEs, Digitalization, UTAUT, Inclusive
PATH ANALYSIS OF MONETARY POLICY MECHANISMS: DOES ECONOMIC CAPACITY MEDIATE PRICES? MG Westri Kekalih Susilowati; Retno Yustini Wahyuningdyah
Jurnal Penelitian Ekonomi dan Bisnis Vol 5, No 2 (2020): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i2.3159

Abstract

The single objective of Bank Indonesia is Rupiah's stability. Within the monetary policy framework, the monetary instruments affect the operational targets (money supply and interest rates). Those operational targets effect rupiah stability troughs its effect on economic capacity/GDP.  Using 108 monthly data, that is analyzed by path analysis; this study discusses the effect of net foreign assets (NFA) and net domestic assets (NDA,) and interest rates on the prices (CPI) through their effects GDP. The results show that NFA and NDA have a significant positive effect on GDP, while interest rates are tended to be negative. However, neither the NFA nor the NDA has been proven to have a direct significant effect on CPI. The interest rate has been proven to have a direct significant effect on CPI. GDP was not proven to have a significant effect on the CPI and neither mediates the effects of operational targets on CPI.Keywords: Rupiah; Prices; CPI; Stability; Money
Antecedents and Consequences of Brand Pride: An Investigation of The Causes of Brand Pride and Its Consequences for Willingness to Pay A Premium Price Ilona Tesalonika; MG Westri Kekalih Susilowati
Jurnal Penelitian Ekonomi dan Bisnis Vol 8, No 2 (2023): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i2.8892

Abstract

In addition to protecting the product, the brand is also a guarantee of quality. Therefore, consumers often pay a premium price for branded goods. In some cases, branded goods also often become status symbols that reflect the prestige that gives brand pride so that consumers will align their brand choice with their self-concept (self-brand congruity). This study investigates the effect of self-brand congruity on willingness to pay a premium price through its impact on brand pride. The study was conducted on Smartphone users with the iPhone brand, a smartphone with a premium price. The study involved 120 respondents with various occupations. The test was carried out using Structural Equation Modeling, which was processed with Smart PLS4.0. The results show that self-brand congruity positively significantly Individual Brand Pride, Collective Brand Pride, and willingness to pay a premium price. Meanwhile, Individual Brand Pride is positively willing to pay premium prices, while collective brand pride does not. Individual Brand Pride is proven as a partial variable mediating the effect of self-brand congruity on willingness to pay a premium price. 
Co-Authors Agnes Arie M. Christie Aryanto, Vincent Didiek Wiet Chasanah, Amalia Nur Ilona Tesalonika Matitaputty, Shandy Jannifer Retno Yustini Wahyuningdyah Rini Hastuti Wahyuningdyah, Retno Yustini Yohan Wismantoro Yohan Wismantoro