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All Journal Jurnal Rekayasa Sistem Industri Journal of Environmental Engineering & Waste Management Jurnal Soshum Insentif Journal of Industrial Engineering International Journal of Industrial Optimization (IJIO) IJFBP International Journal of Family Business Practices
Syafei, M. Yani
Department Of Industrial Engineering, President University, Cikarang
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Soshum Insentif

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BRANDING POSITIONING & VALUE DELIVERY & MARKETING COMMUNICATION ON SUCCESSFUL BUSINESS LONG TERM GROWTH Rubedo, Hendar; Narimawati, Umi; Syafei, M Yani
Jurnal Soshum Insentif Vol 6 No 2 (2023): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v6i2.1215

Abstract

Objectives of the research are to understand the influence of Branding Positioning, Value Delivery and Marketing Communication on Successful Business Long Term Growth. Quantitative approach using survey method is used in studying 30 SME business organizations in Bandung. Structural equation modelling based on covariance is used to analyse data. Results of the study are as follows: 1) Branding Positioning, Value Delivery and Marketing Communication affect significantly on Successful Business Long Term Growth simultaneously; 2) Branding Positioning affects significantly on Successful Business Long Term Growth partially; 3) Value Delivery affects significantly on Successful Business Long Term Growth partially; 4) Marketing Communication affects significantly on Successful Business Long Term Growth partially. Thus, business long term growth is important for the business organizations in order to gain competitive advantage and profit.
Co-Authors Alfita Intan Putri PD Anastasya Lidya Maukar Andi Muhamad Yusuf Andianto, Jonathan Burhan Primanintyo Burhan Primanintyo Burhan Primanintyo Clara Eunike Wahyuningsih Dina Luviyanti Filda Rahmiati Hendar Rubedo Hening Herziatra Jonathan Andianto Mohamad Nur Isnanda Natasyashinta Liviadrianne Primanintyo, Burhan Purwanto Purwanto Purwanto Purwanto Sophia Louren Syaefuddin Syaefuddin Syaefuddin, Syaefuddin Tisa Lokadipati LS Tri Sutrisno Umi Narimawati