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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL SIMBOLIKA: Research and Learning in Communication Study Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Pelita Masyarakat Journal of Social and Policy Issues KomunikA
Masril, Munzaimah
Universitas Sumatera Utara
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences

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Journal : JURNAL LENSA MUTIARA KOMUNIKASI

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Digital Marketing Among the Millennials Generation of MSMEs in Serdang Bedagai Regency Munzaimah Masril; Fatma Wardy Lubis
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3786

Abstract

This article intends to describe the phenomenon of conventional marketing transitioning to digital marketing by millennial-generation MSMEs in Serdang Bedagai Regency in marketing their products. Internet access in Indonesia is generally quite extensive; at this time, the average house has one cellphone that has an Internet connection. The millennial generation of MSME actors in Serdang Bedagai Regency has also known the benefits and advantages of digital marketing. However, the marketing method and the choice of digital platforms cannot be generalized for all types of MSMEs and their target markets. This article is based on qualitative research and descriptive analysis. The results found that most digital marketing was carried out through applications on smartphones rather than computers (laptops or desktops). The choice of media platforms is also adjusted to the target market and economic level as well as the user's understanding, so many MSME actors prefer social media based on mobile applications that are easy for them to access.
Co-Authors Abd. Rasyid Syamsuri Arief Marizki Arief Marizki Purba Fatma Wardy Lubis Fatma Wardy Lubis Husni Thamrin Ian Pasaribu Marlinang Teresa Siagian Mazdalifah Mazdalifah Mickhael Rajagukguk Nana Dyki Dirbawanto Suriadi, Agus Yovita Sabarina Sitepu