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All Journal E-Jurnal Akuntansi Universitas Udayana JURNAL KEPARIWISATAAN JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Kepariwisataan Devotion: Journal of Research and Community Service PUSAKA: Journal of Tourism, Hospitality, Travel and Business Event Journal of Business on Hospitality and Tourism
Putu Puja, Ida Bagus
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Devotion: Journal of Research and Community Service

 1 
How to Make Decisions of Gen Z Travelers? Exploring The Influence of Perceived Risk, Online Review, and Price on Travel in Bali Putu Ayu Aryasih; Ida Bagus Putu Puja; Made Krishna Wira Gunawan; Brahmantya Agung Priharjuna; I Made Mahendra Putra
Devotion : Journal of Research and Community Service Vol. 4 No. 6 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i6.516

Abstract

This study aims to examine how to make decisions of Gen Z influence of the current COVID-19 public health crisis on consumer risk perceptions, and what is more significant is how risk perceptions have the potential to influence tourist post-crisis recovery travel behavior. The research sample had 250 respondents. Baby Boomers, Gen Xers, and Millennials value input from their Gen Z kids. Gen Z is an individual from the most recent generation born between 1995 and early 2012. Multiple linear regression analysis was employed in this quantitative study. The result was: (1) Perceived Risk has no effect on Gen Z Travel Decision which a coefficient value is 0.061 (2) e-WOM Argument Quality (Online Review) has significantly influenced Gen Z Travel Decision which a coefficient value of 0.394 (3) Price has no effect on Gen Z Travel decision which the coefficient value is 0.375. The goal of the growth strategy is to increase sales, assets, earnings, or a combination of the three. This can be done through reducing costs, creating new items, improving the quality of existing products or services, or gaining access to a larger market. That approach may be used in other places that could become popular tourist destinations. 
Co-Authors Ayu Aryasih, Putu Brahmantya Agung Priharjuna Desak Gede Chandra Widayanthi Desak Putu Candra Dewi I Dewa Putu Hendri Pramana I Gusti Agung Gede Witarsana I Made Dhani Pramana Pinatih I Made Mahendra Putra Ida Ayu Sri Puspa Adi Ida Bagus Putra Astika Made Krishna Wira Gunawan Ni Putu Diah Prabawati Putu Ayu Aryasih Sri Sulistyawati, Ni Ketut Sulistyawati, Ni Luh Ketut Sri Widayanthi, Desak Gede Chandra Wirata, I Nengah