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All Journal Gadjah Mada International Journal of Business DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Journal of Business and Applied Management Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Muara Ilmu Ekonomi dan Bisnis Business Management Journal Program Studi Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Pengabdian dan Kewirausahaan Jurnal Manajemen dan Pemasaran Jasa
Wilson, Nicholas
Universitas Bunda Mulia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Muara Ilmu Ekonomi dan Bisnis

 1 
THE IMPACT OF SERVICE QUALITY AND CORPORATE REPUTATION TOWARD LOYALTY IN THE INDONESIAN HOSPITALITY SECTOR Wilson, Nicholas
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 4, No 1 (2020): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v4i1.6925

Abstract

Penelitian ini dilakukan guna mengetahui bagaimana pengaruh service quality dan corporate reputation terhadap loyalty, baik secara langsung ataupun tidak langsung melalui trust. Penelitian ini mengimplementasikan metode survei, dimana, kuesioner digunakan sebagai alat untuk mengumpulkan data yang diperlukan pada penelitian ini. Sebanyak 200 responden berpartisipasi pada penelitian ini, dimana, dari 200 data yang terkumpul, sebanyak 191 data dinyatakan valid, reliable dan dapat digunakan untuk selanjutnya diproses pada penelitian ini. Data selanutnya dianalisa dengan metode partial least squares-structural equation modelling (PLS-SEM). Berdasarkan hasil analisis data yang diperoleh, peneliti dapat menyimpulkan bahwa service quality dan corporate reputation berpengaruh positif terhadap loyalty, baik secara langsung ataupun tidak langsung melalui trust pada industri Perhotelan di Indonesia. This research was conducted in order to determine the impact of service quality and corporate reputation toward customer loyalty, both directly and indirectly through trust in the Indonesian hospitality sector. This research implements ssurvey method, in which quaestionnaires were utilized as the tools to collect all of the data required for the completion of this study. A total od 200 respondents participate in this study, in which, out of 200, 191 data had been deemed valid, reliable and usable to be further processed in this research. All of the data then were analyzed using partial least squares-structural equation modeling (PLS-SEM) method. Based on the results of the data analysis, author would like to conclude that both service quality and corporate reputation had a positive impact on customer loyalty, both directly and indirectly through trust in the Indonesian hospitality sector.
THE EFFECT OF PERCEIVED EASE OF USE AND PERCEIVED SECURITY TOWARD SATISFACTION AND REPURCHASE INTENTION Wilson, Nicholas; Alvita, Meilisa; Wibisono, Jensen
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 1 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i1.10489

Abstract

Penelitian ini dilakukan guna mengetahui bagaimana pengaruh Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia. Penelitian ini menggunakan metode survei, dimana, kuesioner dipilih sebagai metode untuk mengumpulkan data yang diperlukan pada penelitian ini. Sebanyak 250 responden berpartisipasi pada penelitian ini, dimana, dari 250 data yang terkumpul, sebanyak 226 data dinyatakan Valid dan Reliable, sehingga dapat digunakan untuk selanjutnya diproses pada penelitian ini. Data yang telah dinyatakan Valid dan Reliable selanjutnya akan dianalisa dengan metode PLS-SEM. Berdasarkan hasil analisis data yang telah dilakukan, peneliti dapat menyimpulkan bahwa Perceived Ease of Use dan Perceived Security terhadap Customer Satisfaction dan Repurchase Intention pada sektor B2C E-Commerce di Indonesia. Adapun hasil dari penelitian ini menunjukkan bahwa penting bagi setiap perusahaan B2C E-Commerce di Indonesia di dalam menciptakan suatu sistem e-commerce yang aman yang mampu melindungi para pembeli serta penjual dari kemungkinan akan munculnya kasus pencurian data ketika kedua belah pihak melakukan transaksi pembelian dan penjualan pada laman e-commerce yang dikembangkan oleh perusahaan. Selain itu juga, hasil yang diperoleh pada penelitian ini juga menunjukkan bahwa penting bagi perusahaan B2C E-Commerce di Indonesia untuk dapat mengembangkan serta menciptakan serta mengimplementasikan sistem yang bukan hanya akan membuat konsumen dapat secara cepat mempelajari sistem tersebut, namun juga guna mengurangi ataupun menghilangkan kemungkinan dari munculnya kebingungan ataupun kesulitan yang konsumen alami ketika mengakses laman E-Commerce yang dikembangkan oleh pihak perusahaan. This study was commenced in order to assess whether or not both Perceived Ease of Use and Perceived Security positively affect Customer Satisfaction and Repurchase Intention in the B2C E-Commerce sector in Indonesia. This research implement survey method, in which questionnaires were chose as the tools which will be used to collect all of the data needed for the completion of this study. A total of 250 respondents participated in this study, in which a total of 226 valid, reliable and usable data were further analyzed using PLS-SEM method in order to generate the results and findings required to complete this study. Based on the results of the data analyses, authors would like to conclude that both Perceived Ease of Use and Perceived Security have a significant and positive impact toward Customer Satisfaction and Repurchase Intention both in a direct and indirect manner in the B2C E-Commerce sector in Indonesia. The results obtained in this study underlined the importance of building a safe and secure system by any B2C E-Commerce companies in Indonesia, in which such system will protect both the buyers and the sellers from the possibility of getting their data stolen by irresponsible parties while both the buyers and the sellers are conducting business transacations through the website. Furthermore, the results generated in this study also underline the importance of establishing and developing a user-friendly and effective e-commerce system, which not only will make it easier and faster for the users to learn about the new system installed or implemented on the website, but also will reduce or eliminate any difficulties or confusion which consumers might felt while using the systems implemented by the companies.
PERANAN BENEFITS, TRUST SERTA EASE OF USE TERHADAP USAGE INTENTION PADA SEKTOR E-PAYMENT DI JABODETABEK Susilawaty, Lilis; Wilson, Nicholas
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 5, No 2 (2021): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v5i2.11852

Abstract

Penelitian ini dilakukan guna mengetahui dampak yang diberikan oleh benefits, trust, serta ease of use di dalam meningkatkan intensi konsumen untuk menggunakan berbagai layanan ataupun aplikasi e-payment yang ada sebagai media pembayaran utama yang konsumen gunakan sehari-hari. Adapun penelitian ini sendiri menggunakan kuesioner sebagai instrumen pengumpulan data yang disebarkan kepada 180 responden yang berpartisipasi pada penelitian ini. Adapun setelah dilakukan proses pengecekan dan validasi terkait dengan data yang telah diisi oleh seluruh responden, maka dapat disimpulkan bahwa seluruh data yang telah terkumpul merupakan data yang valid, reliable, serta dapat digunakan guna dianalisis pada penelitian ini. Seluruh data yang telah terkumpul selanjutnya dianalisis dengan menggunakan metode PLS-SEM. Berdasarkan pada hasil pengolahan data yang telah diperoleh, peneliti dapat menyimpulkan bahwa ketiga variabel independen, yaitu benefits, trust serta ease of use memiliki peranan yang signifikan di dalam mempengaruhi intensi konsumen untuk menggunakan aplikasi e-payment sebagai media pembayaran utama atas berbagai aktivitas pembelian ataupun aktivitas transaksi yang dilakukan.  This study was conducted in order to determine the impact which were given by several factors, such as benefits, trust and ease of use, on consumers’ intention to choose and use e-payment services as their main payment method when consumers are buying or making any purchasing activities on any goods or services that consumers would like to buy. A total of 180 respondents participated in this study, in which, questionnaires were used as the main instrument for collecting all of the data needed from the respondents. All of the collected data then were analyzed using PLS-SEM method, in which, based on the results of the data analysis, authors would like to conclude that all of these factors, which are benefits, trust and ease of use, play an important and significant role in affecting consumers’ intention in choosing and using e-payment services when consumers are buying products or services that they want to buy.
HOW SERVQUAL AND VISITOR SATISFACTION AFFECT LOYALTY AND POSITIVE WOM WITHIN THE INDONESIAN HOTEL SECTOR? Nicholas Wilson; Kevin Goldie
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 6, No 1 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i1.15082

Abstract

Sektor perhotelan merupakan salah satu sektor ataupun industri yang sangat terdampak negatif oleh adanya pandemi COVID-19 yang saat ini terjadi dan melanda hampir seluruh belahan bumi di dunia, termasuk Indonesia. Namun, penurunan jumlah kasus positif COVID-19 di Indonesia yang terjadi akhir-akhir ini telah kembali “menghidupkan” para hotel ini, yang dimana, hal ini ditandai dengan kembali meningkatnya jumlah individu yang berkunjung ataupun menginap di berbagai hotel di Indonesia. Alhasil, maka penting bagi setiap individu untuk dapat memahami berbagai faktor yang dapat meningkatkan tingkat loyalitas dari pelanggan yang berkunjung ataupun menginap di hotel tersebut, mengingat bahwa kemampuan hotel di dalam menciptakan loyalitas di benak konsumen inilah yang dapat menentukan keberhasilan hotel tersebut dibandingkan dengan para pesaingnya. Berkaitan dengan hal ini, maka studi ini dilakukan guna menganalisis secara mendalam bagaimana peranan service quality serta visitor satisfaction di dalam meningkatkan visitor loyalty serta positive word-of-mouth pelanggan terhadap berbagai hotel di Indonesia, khususnya di masa pandemi COVID-19 ini. Sebanyak 200 kuesioner disebarkan secara daring (online) kepada seluruh responden, yang dimana, dari 200 data yang telah terkumpul, sebanyak 188 data yang reliable dan  valid selanjutnya dianalisis dengan menggunakan metode PLS. Selanjutnya, berdasarkan hasil pengolahan data, maka peneliti menyimpulkan bahwa service quality serta visitor satisfaction memegang peranan yang signifikan di dalam mempengaruhi tingkat loyalitas pelanggan, serta di dalam meningkatkan intensi dari setiap pelanggan hotel untuk menyebarkan berbagai informasi dan pengalaman positif yang dirasakan selama menginap di hotel yang dikunjungi. Hotel sector had become one of several sectors which was negatively affected by the current COVID-19 pandemic which had occurred worldwide, including in Indonesia, in which, various travel restriction policies implemented by the government had greatly reduced the number of occupants who are visiting and staying at various hotels, which in turns reduced the amount of revenues earned by these hotels. However, the declining trend of the new COVID-19 cases in Indonesia prompted the government to ease several travel restrictions policy, thus enabling people to travel all across the country for various purposes. In this case, such scenario had started to increase the number of visitors who are visiting and staying at various hotels in Indonesia. Therefore, it is important for hotels operator to identify factors that could significantly influence the formation of loyalty on consumers’ mind, since loyalty is one of the most crucial factor which could determine the success and failure of a hotel. Thus, this study was commenced in order to assess the impact of both service quality and visitor satisfaction toward both visitor loyalty and positive word-of-mouth. A total of 200 questionnaires were virtually-distributed to all respondents who participated in this study, in which, a 188 of them were deemed valid and usable. Using PLS-SEM to analyze the data, authors concluded that both service quality and visitor satisfaction had significantly affected consumers’ loyalty toward the hotel, while also affected consumers’
INTEGRATING TRA AND TAM THEORY TO EXPLAIN CONSUMERS’ WILLINGNESS TO USE CREDIT CARD IN INDONESIA Nicholas Wilson; Sentot Basuki Prayitno
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 6 No. 2 (2022): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v6i2.20591

Abstract

Dalam kurun waktu 10 tahun terakhir, pembayaran non-tunai telah menjelma sebagai opsi pembayaran yang cukup banyak digunakan oleh masyarakat Indonesia ketika melakukan transaksi akan pembelian suatu barang atau jasa tertentu. Adapun tren ini semakin meningkat di masa pandemi COVID-19, dimana, dikarenakan masyarakat cenderung berusaha untuk meminimalisir kontak fisik dengan orang lain ataupun dengan benda-benda tertentu (termasuk uang fisik) yang dianggap mampu mempercepat penularan virus COVID-19 dari satu pihak kepada pihak lain, maka banyak masyarakat cenderung memilih untuk melakukan transaksi pembayaran secara non-tunai. Namun, hal yang menarik dari fenomena ini adalah bahwa dari berbagai media transaksi non-tunai yang dapat dipilih, kartu kredit masih menjadi salah satu pilihan opsi pembayaran yang cukup banyak digunakan ataupun dipilih oleh masyarakat dibandingkan dengan opsi pembayaran non-tunai lainnya. Dengan demikian, maka studi ini dilakukan guna mengkaji beberapa aspek yang di-hipotesakan mampu mendorong penggunaan kartu kredit sebagai media pembayaran non-tunai di kalangan masyarakat Indonesia dari perspektif theory of reasoned action (TRA) serta technology acceptance model (TAM). Sebanyak 178 data terkumpul dari para responden, dimana, responden merupakan pengguna kartu kredit aktif yang telah menggunakan kartu kredit untuk berbagai transaksi yang telah dilakukan minimal 5 kali dalam 6 bulan terakhir. Metode purposive sampling digunakan untuk memastikan bahwa responden telah memenuhi kriteria yang ditetapkan di dalam studi ini. Dengan menggunakan metode PLS, hasil analisis data menemukan bahwa perceived ease of use, ditambah dengan subjective norm, attitude serta perceived usefulness, merupakan beberapa faktor yang secara signfikan mempengaruhi intensi masyarakat di dalam menggunakan kartu kredit untuk bertransaksi.   For the past 10 years, cashless payment had emerged as one of the most popular payment method used by Indonesians to conduct various transactions for the goods or services that they buy. Such trend intensified during the COVID-19 pandemic, in which, since people decided to limit the amount of physical contact that they had toward various goods (such as physical money) due to fear of contracting the virus, many of these people opted to shift to various forms of cashless payment in order to pay for the products that they’re buying. In this case, surprisingly, compare to the other forms of cashless payments, credit cards still regarded as one of the most preferred cashless payment tool by Indonesians, thus proving the popularity of credit cards despite the influx of several cashless payment applications established in Indonesia which offer similar services to consumers. Therefore, this research aims to specify factors which can affect people’s willingness to use credit cards from the perspectives of both theory of reasoned action (TRA) and technology acceptance model (TAM). 178 respondents filled in the questionnaires, in which, respondents were active credit cards users who’ve used credit cards for various transactions that they’ve conducted at least 5 times in the last 6 months. Using PLS, the results of the data analyses showed that perceived ease of use, together with attitude, subjective norm and perceived usefulness, serve as four significant factors which affect Indonesians’ willingness to use credit cards for the transactions that they conducted.
Co-Authors Brian Budi Budi Diayudha, Lanang Edelyn Edelyn Edelyn Fransisca Iriani Roesmala Dewi Grace Putlia Hary Saputra Sundoro Herdy Jaya Prawiradipura Ian Nurpatria Suryawan Ian Nurpatria Suryawan Innocentius Bernarto, Innocentius Jessica Jessica KENI KENI Kevin Goldie Makmud, Stanley Tulus Marcellino Jason Ferdinand Sugiyanto Marina Pendi Meilisa Alvita Purnama Dharmawan Regina Christella Rowena, Janny Samuel Samuel Sentot Basuki Prayitno Stevani Helena Susilawaty, Lilis Tan, Pauline Tan, Pauline Henriette Pattyranie Theodorus, Evan Wibisono, Jensen Wijaya, Brendi