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All Journal Jurnal Ilmiah Pariwisata Journal Of Widya Medika Junior JMD: Jurnal Riset Manajemen & Bisnis Dewantara Tourism Reserch Journal
Setiawan, Christin
Sekolah Tinggi Pariwisata Trisakti Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Journal : Tourism Reserch Journal

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The Effect of Promotion on Purchase Decision at Cafe Praja Bintaro, South Tangerang Christin Setiawan; Dian Octarina; Jeefrey Rabito Pangosta
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.156

Abstract

This study aims to determine the effect of promotion on purchasing decisions. This research is a quantitative descriptive study with a simple regression analysis method. The sampling technique used is accidental sampling. Consumers who happen to meet with researchers can be used as samples and are feasible as data sources. The population in this study were all consumers of Café Praja Bintaro, South Tangerang, a sample of 100 respondents. The results showed that promotion had a significant effect on purchasing decisions. Promotions are carried out offline and can also be done online, such as doing promotions on Instagram, Facebook, and Twitter. Promotion is carried out by the company and employees and can also be done by consumers; Therefore, Café Praja Bintaro South Tangerang is always expected to maintain product quality and service quality. Keywords: Promotion, Purchase Decision
Co-Authors Devita Gantina Dian Octarina Ernawati, Titiek Hidayat, Candra Jeefrey Rabito Pangosta Nugroho, Nunung