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Pengaruh Word of Mouth, Personal Selling dan Kepercayaan terhadap Keputusan Menjadi Nasabah dengan Kepuasan Nasabah Sebagai Variabel Intervening di BMT Mitra Khazanah Palembang M Satria Tirta Yoga; Mismiwati Mismiwati; Citra Pertiwi; Riduwansah Riduwansah
Intelektualita Vol 11 No 1 (2022): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Publisher : Wakil Rektor III Bidang Kemahasiswaan dan Kerjasama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/intelektualita.v11i1.10375

Abstract

Penelitian ini bertujuan untuk menguji pengaruh word of mouth, personal selling dan kepercayaan terhadap keputusan menjadi nasabah dengan kepuasan nasabah sebagai variabel intervening di BMT Mitra Khazanah Palembang. Penelitian ini merupakan penelitian kuantitatif dengan objek penelitian anggota atau nasabah BMT Mitra Khazanah Palembang. Jumlah sampel sebanyak 90 responden. Penarikan sampel menggunakan metode accidental sampling. Teknik pengumpulan data pada penelitian ini menggunakan metode kuisioner. Adapun teknik analisis data yang digunakan ialah uji asumsi klasik, uji analisis jalur dan pengolahan data menggunakan IBM SPSS Statistic Version 15. Hasil penelitian ini menunjukan bahwa secara parsial word of mouth berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig.0,000. Personal selling berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig. 0,000. Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasabah dengan tingkat sig. 0,000. Word of mouth berpengaruh negatif terhadap keputusan menjadi nasabah dengan tingkat sig.0,943. Personal selling berpengaruh negatif terhadap keputusan menjadi nasabah dengan tingkat sig. 0,093. Kepercayaan berpengaruh positif dan signifikan dengan tingkat sig. 0,008. Kepuasan berpengaruh positif terhadap keputusan menjadi nasabah dengan tingkat sig. 0,000. Adapun kepuasan nasabah secara partial mediation mampu mempengaruhi sebagai variabel intervening antara word of mouth, personal selling dan kepercayaan terhadap keputusan menjadi nasabah.
INVESTIGATION OF REVENUE SHARING, TRANSPARENCY AND FIRM PERFORMANCE TO PROFIT DISTRIBUTION MANAGEMENT MISMIWATI MISMIWATI; TONA AURORA LUBIS; ENGGAR DIAH PUSPA ARUM
Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.49 KB) | DOI: 10.22437/jbsmr.v2i2.7213

Abstract

This study was conducted to determine the effect on Profit Distribution Management recorded in Bank Indonesia on financing for profit sharing, transparency and performance. Research conducted using RGEC Method to determine the level of performance in the company and the population of this study is a company listed in the Jakarta Islamic Index of 2012-2016. The results of this study indicate that mudharabah variables have an effect but not significant to PDM, ROA and CAR have significant effect to PDM while musharaka, transparency, FDR, GCG and BOPO have no significant effect to PDM.
THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY Karinta Fakhira; Mismiwati Mismiwati; Fernando Africano; Riduwansah Riduwansah; Oki Sania Riski
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.122 KB) | DOI: 10.22437/jbsmr.v5i2.17315

Abstract

This research was on to find out the influence of green products, halal labels, the brand image of Safi Cosmetics, and word of mouth as moderators to wards purchasing decisions of the Muslim consumers in Palembang. The sample used in this research was the Muslim consumers in Palembang with purposive sampling techniques. The number of samples in this study was 90 samples obtained from the questionnaire. The research used the quantitative approach with Moderated Regression Analysis assisted by SPSS 21. The results reveal that green product has no effect on purchasing decisions, the halal label has a positive effect on purchasing decisions, brand image has a positive effect on purchasing decisions, word of mouth has a positive effect on purchasing decisions, and word of mouth weakens the relationship between green products and purchasing decisions.  
FINANCIAL PERFORMANCE COMPARISON ANALYSIS BEFORE AND AFTER THE ACQUISTION OF COMPANIES LISTED ON THE IDX FOR THE PERIOD 2016 -2021 Mismiwati Mismiwati; Rika Lidyah; Lita Ayudha Ningsih
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the comparison of the company's financial performance three years before and three years after making acquisitions listed on the Indonesia Stock Exchange for the 2017 period. The company's financial performance is measured using financial ratios, namely, the liquidity ratio (Current Ratio), the solvency ratio (Debt to Asset Ratio), activity ratio (Total Asset Turn over), Profitability ratio (Return On Assets, Return On Equity, Net Profit Market), and market ratio (Earning Per Share). The research method used is quantitative. Meanwhile, the population of this study included public companies listed on the IDX that carried out acquisitions and companies that announced acquisition activities in the 2017 period. The sample for this study was purposive sampling. The data analysis method used in answering the hypothesis is using descriptive statistics, normality test, and different tests (Sample Paired T Test and Wilcoxon Sign Rank test). The results of hypothesis testing using the Wilcoxon Sign Rank test, namely the Current Ratio, there is a difference between before and after the acquisition and the other six ratios, namely Total Asset Turn over, Return On Assets, Return On Equity, Net Profit Market, and Earning Per Share, there is no difference between before and after the acquisition. From the results that have been stated, it can be concluded that for companies that will carry out acquisition activities, they must see how the financial performance of the company to be acquired so that there is no loss for those who will acquire the company.
Liquidity And Leverage's Impact On Profitability From 2018 To 2022 Mismiwati Mismiwati; Arifia Nurriqli; Nurlia Nurlia; Winda Lestari
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Politeknik Pratama Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.75

Abstract

The purpose of this study is to determine the effect of liquidity and leverage on profitability in Mining Companies in the Coal Mining Sub Sector which are listed on the Indonesia Stock Exchange for the 2018-2022 period. The researcher obtained 93 populations consisting of 18 companies which were used as a sample using the company's financial statements as secondary data. And using panel data regression analysis so that the results obtained are that Liquidity and Leverage simultaneously affect Profitability in mining companies in the coal mining sub-sector for the 2018-2022 period. Liquidity has a negative and insignificant effect on profitability. Whereas,
Analysis Of The Influence Of Company Size, Corporate Good Governance And Return On Equity On Value Of Lq45 Companies Listed In Indonesian Stock Exchange Mismiwati; Tanti Widia Nurdiani; Alfiana; Loso Judijanto; Dini Mardiani
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1738

Abstract

This research aims to see whether there is an influence between the variable’s good corporate governance, return on equity, and company size simultaneously on company value. Purposive sampling was the method utilized to choose the sample for this study. All 45 LQ companies that are registered on the Indonesia Stock Exchange make up the research population. Data for this study came from literature reviews and field investigations. This study's data analysis approach makes use of a multiple regression model. This investigation employed a two-tailed test. The following conclusions can be made in light of the data gathered and the tests performed on the issue using a multiple regression model: Company size, return on equity, audit committee, managerial ownership, and institutional ownership all simultaneously and significantly affect a company's value. The value of a corporation is partly influenced by managerial ownership. The value of a corporation is not partially impacted by institutional ownership. The audit committee's impact on the value of the company is zero. The value of the company is partially impacted by return on equity. The worth of a corporation is not influenced in part by its size.