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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Jurnal Mantik Agro Bali: Agricultural Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Abdimas Bina Bangsa Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management Sanskara Ekonomi dan Kewirausahaan Prosiding Seminar Nasional Unimus
Afdhal Chatra Perdana
STIE Sakti Alam Kerinci
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Journal : Jurnal Mantik

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Coffee micro small medium enterprises development strategy in Sungai Penuh City, Jambi Afdhal Chatra
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4010

Abstract

Sungai Penuh City is one of the cities in Jambi Province with great potential in developing micro, small, and medium enterprises (MSMEs); coffee and coffee is one of the leading commodities of Sungai Penuh City. The coffee industry in Sungai Penuh City has contributed to the local economy. However, the development of coffee MSMEs in the area is still not optimal. For this reason, a strategy is needed to develop coffee MSMEs in Sungai Penuh City by first conducting IFE and EFA analysis to determine the existing conditions of coffee MSMEs in Sungai Penuh City after knowing the internal and external factors; a SWOT analysis is carried out. The results of this study show that coffee MSMEs are on the criteria of maintaining and maintaining. Strategies that can be used in this hold and maintain position are market penetration strategies, market development, and product development
Co-Authors - Maryanto Abdallah, Zachari Adek Irma Rosi Agus Nursalim Anita Ninasari Aria Elshifa Ayu Esteka Sari Cyntia Carolina Debora Chrisinta Efendi Sugianto Faisal Yasin Heppi Syofya, Heppi Ida Yusnita Indra Budaya, Indra Indra Krishernawan Jainudin Josua Sahala Loso Judijanto M. Imron Mas'ud Sabil Mokodenseho Saprudin Saprudin Silvia Rahayu Suci Marselina Sulistyowati, Nur Wahyuning Tiara Fathulmila Matiala Tulus Martua Sihombing Yelnim Yelnim