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MODEL PURCHASE DECISION MELALUI IMPLEMENTASI STRATEGI DIRECT MAIL DAN TELEMARKETING Egi Fahrana; Sri Dewi Anggadini
Majalah Ilmiah UNIKOM Vol 19 No 1 (2021): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v19i1.5070

Abstract

UNIKOM merupakan Universitas swasta yang cukup baru, namun memiliki banyak prestasi di dunia sains dan teknologi baik nasional maupun internasional. Di provinsi Jawa Barat sendiri UNIKOM memiliki peringkat ke-11 dan peringkat ke-54 tingkat nasional ditahun 2020 versi 4ICU. UNIKOM membuka 28 program studi baik Diploma 3 (D3), Strata 1 (S2), dan Strata 2 (S2). Jumlah pedaftar mahasiswa terus meningkat disetiap tahunnya, namun setelah 2 tahun terakhir menurun. Tim Pelaksanaan Penerimaan Mahasiswa Baru (PMB) harus memiliki strategi dalam meningkatkan keputusan untuk mendaftar (Purchase Decision), diantaranya adalah Direct Marketing. Penelitian ini bertujuan untuk mendapatkan temuan tentang Direct Marketing (Direct Mail dan Telemarketing), Purchase Decision dan pengaruh antara keduanya di UNIKOM. Jenis penelitian ini deskriptif dan metode verifikatif. Dengan jumlah sampel sebanyak 30 responden dengan teknik sampling. Teknik analisis data yang digunakan adalah analisis regresi berganda. Variabel independen dalam penelitian ini adalah Direct Mail (X1) dan Telemarketing (X2) sementara variabel dependen adalah Purchase Decision (Y). Hasil penelitian menunjukkan bahwa responden tentang Direct marketing umumnya dianggap tinggi. Berdasarkan pengujian SPSS 22, pengaruh terbesar pada Telemarketing sementara Direct Mail memiliki pengaruh terendah. Dan itu menunjukkan adanya korelasi antara Direct Mail dan Telemarketing terhadap Purchase Decision baik secara parsial maupun simultan. Kata Kunci: Direct Marketing, Direct Mail, Telemarketing, Purchase Decision
KUALITAS APBD MENURUT PERSPEKTF PARTISIPASI MASYARAKAT DAN TRANSPARANSI KEBIJAKAN PUBLIK Sri Dewi Anggadini; Tatik Rohmawati; Sari Damayanti; Ari Bramasto
Jurnal Agregasi : Aksi Reformasi Government dalam Demokrasi Vol 9 No 1 (2021)
Publisher : Prodi Ilmu Pemerintahan FISIP Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/agregasi.v9i1.4341

Abstract

This study aims to find out the implementation of community participation and transparency of public policy on the quality of regional budget (APBD) in the South Coastal District Health Office. factors tested in this study are Community Participation and Public Policy Transparency as independent variables. While the quality of APBD as a dependent variable. The method used in this research is descriptive method. The population in this study is all employees of the Sub Division of Finance and Sub Division of Programs and Budget of the South Coast District Health Office. The sampling technique used is using census method (saturated sample), so that the number of samples used is 36 sample data. The data collection method is carried out by distributing questionnaires to employees of the Sub Division of Finance and the Program and Budget Sub-Section of the South Coastal District Health Office. The results showed that the Implementation of Community Participation and Transparency of Public Policy on the Quality of APBD in the South Coastal District Health Office is quite good but not fully optimal, where there is still a lack of participation and transparency carried out. Keywords: Transparency of Public Policy, Public Participation, Quality of APBD
Profitability Through Analysis of Amount of Credit and Liquidity Levels Ari Bramasto; Sri Dewi Anggadini
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol 5 No 1 (2021): April
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v5i1.1591

Abstract

Bank's business activities cannot be separated from public trust, so the health level of the bank needs to be maintained and the application of prudential principles in running its business. Banks are required to maintain the soundness level of the bank by paying attention to asset quality, capital adequacy, liquidity, management quality, and profitability, as well as solvency. This research has formulated several problems, namely: the relationship between the amount of credit, the level of liquidity, and profitability and to find out how much influence the amount of credit, the level of liquidity to profitability through Return on Assets (ROA). The purpose of the authors in conducting research is: to determine the relationship between the amount of credit, the level of liquidity, and profitability and to determine the influence of the amount of credit, the level of liquidity on profitability using ROA. The results of this study are recommended as input and information about the application of the amount of credit and the level of liquidity that can be used as the basis for the profitability as measured by ROA.
Accounting Information System: User Participation and Organizational Commitment Sri Dewi Anggadini; Deden Abdul Wahab Sya'roni; Sari Damayanti; Natasha Puspa Dewi
AFRE (Accounting and Financial Review) Vol 4, No 2 (2021)
Publisher : Postgraduate Program Merdeka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/afr.v4i2.6001

Abstract

User participation and organizational commitment are important things that can improve the performance of accounting information systems. This study aims to determine the effect of user participation and organizational commitment on the performance of accounting information systems. This study uses a quantitative approach with descriptive and verification analysis methods. The research was conducted by distributing questionnaires to employees of the accounting and systems division at Medco Energi Company with 45 respondents. The results of this study indicate that user participation and organizational commitment have a positive effect on the performance of accounting information systems. This research provides important information that no matter how well an accounting information system is implemented, it will not succeed without the support of user participation and organizational commitment.DOI: https://doi.org/10.26905/afr.v4i2.6001
Pendampingan Kajian Revisi Peraturan Menteri Komunikasi Dan Informatika Nomor 22 Tahun 2013 Sri Dewi Anggadini; Tenri Haeriyah; Mega Silvia
Indonesian Community Service and Empowerment Journal (IComSE) Vol 2 No 2 (2021): Inonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.997 KB) | DOI: 10.34010/icomse.v2i2.4880

Abstract

The purpose of this community service activity is to assist in the study of the revision of the text of the Minister of Communication and Informatics Regulation regarding the implementation of Universal Postal Services in accordance with the Act. In addition to these objectives, it also includes a draft regulatory text that includes the following criteria: mechanism, program planning, monitoring, supervision, verification and evaluation so as to create an accountable LPU implementation. The method of community service activities is carried out descriptively with a survey approach to several locations for the Universal Postal Service, through several stages including: preparation, collection of related data and information, data processing and analysis, preparation of technical recommendations as well as discussions, socialization and recommendations. In the implementation process, activities are carried out starting from collecting field verification data and documents, data processing and analysis, as well as compiling PM LPU revisions. The PKM activities carried out provide benefits in the form of producing a text of the Minister of Communication and Informatics Regulation on the implementation of Universal Postal Services that is in line with the Law. Through the implementation of PKM, it is hoped that the postal administration is in accordance with the expectations and needs of the community, the Government needs to take concrete and quite populist steps to support the postal administration to be carried out properly, effectively, efficiently and accountably, including the need to provide guidance and protection for postal operators, determine requirements strict rules for the feasibility of postal operators, guarantees for the reliability of products and types of postal services, preventing monopolistic practices in postal administration and community participation in postal operations.
PENGGUNAAN AKUNTANSI DASAR UMKM PADA PEMBUATAN LAPORAN KEUANGAN PENGUSAHA SARUNG DI KECAMATAN MAJALAYA KABUPATEN BANDUNG Ari Bramasto; Puti Harissa; Sri Dewi Anggadini
Indonesian Community Service and Empowerment Journal (IComSE) Vol 3 No 1 (2022): Indonesian Community Service and Empowerment Journal (IComSE)
Publisher : Divisi Pengabdian dan Pemberdayaan Masyarakat (DP2M) UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.546 KB) | DOI: 10.34010/icomse.v3i1.6079

Abstract

Lack of knowledge of the use of financial statements, difficulties in using financial statement applications, limited product marketing problems. CV. Mekar Jaya, as a form of individual business in Majalaya, Bandung Regency, has experienced these various problems. Whereas the application of accounting in Micro, Small and Medium Enterprises (MSMEs) is recording and decision making as well as long-term planning for MSMEs control tools to avoid spending outside of MSME planning and even to be able to find out debts to other parties. CV. Mekar Jaya are still not able to make their financial statements. The purpose of this Community Service Program is the implementation of orderly administration of MSME Financial Reports. The implementation method to overcome problems is by socializing the benefits and importance of financial reports for CV. Mekar Jaya, training on the use of Excel applications and other alternatives using the LAMIKRO application, assistance every weekend for 2 months so that they can report the Balance Sheet (Financial Position), Profit and Loss Report and Statement of Changes in Capital. The results of these financial statements can be used by CV. Mekar Jaya in making financial decisions, controlling business operational costs, knowing accounts payable, calculating taxes, and so on. Mandatory Outputs are expected by publication on social media, journals, and online news, while additional outputs are submitted in the form of Simple Copyright. Key words: Financial Statements, Micro, Small and Medium Enterprises
Keterandalan Laporan Keuangan : Dampak dari Kualitas SDM dan Teknologi Informasi Sri Dewi Anggadini; Vira Mutiara Subekti; Sari Damayanti; Egi Fahrana
@is The Best : Accounting Information Systems and Information Technology Business Enterprise Vol 6 No 1 (2021): @is The Best : Accounting Information Systems and Information Technology Business
Publisher : Labkat Press KA FTIK UNIKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (846.155 KB) | DOI: 10.34010/aisthebest.v6i1.4618

Abstract

This study aims to find out how much influence the quality of human resources and information technology on the reliability of financial statements. To produce reliable financial statements, a good quality of human resources and adequate information technology are required, to support the financial statements to be said to be reliable and valid. Lack of quality of human resources and information technology will affect reliability of its financial statements do not materialize. Method used in this study is descriptive and verificative method that is sourced in primary data with questionnaire collection techniques that are distributed to employees of the Financial and Asset Management Agency of West Bandung Regency. Due to small population, researchers determined sampling using Census Sampling, which is to make entire population into a sample with a total of 16 samples (respondents). Data processing conducted in form of statistical tests based on multiple regressions, as well as hypothesis tests using SPSS 23 application. Based on results of research conducted can be known quality of human resources is good but still have to be considered because there is still dishonesty in presentation of financial statements. Similarly, information technology applied is sufficient but still has to be considered about the software to always be updated and adapted to the needs. Conclusion of this study, Quality of Human Resources has a significant effect on Reliability of Financial Statements and Information Technology has a significant effect on Reliability of Financial Statements.
PENCEGAHAN KECURANGAN DENGAN AUDIT INTERNAL DAN PENGENDALIAN INTERNAL Ari Bramasto; Sri Dewi Anggadini; Uswatun Hasanah; Neneng Nur Azizah
JURNAL AKUNTANSI Vol 11, No 1 (2022): JURNAL AKUNTANSI
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/ja.v11i1.516

Abstract

Pencegahan kecurangan terdiri atas berbagai tindakan yang dilakukan dengan maksud agar kemungkinan terjadinya kecurangan itu dapat diminimalisir, dan membatasi kerugian yang mungkin timbul bila kecurangan tersebut terjadi. Salah satu cara untuk mencegah kecurangan adalah melalui bantuan dari fungsi Audit Internal yang berfokus pada pencegahan dan pendeteksian adanya kecurangan serta Pengendalian Internal yang memadai. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Audit Internal terhadap Pencegahan Kecurangan dan seberapa besar pengaruh Pengendalian Internal terhadap Pencegahan Kecurangan.  Metode yang digunakan dalam penelitian ini yaitu metode deskriptif dan verifikatif. Populasi dalam penelitian ini adalah karyawan pada Satuan Pengawasan Internal di PT LEN Industri (Persero) Bandung. Penetapan sampel memanfaatkan teknik sensus, dengan sampel sebanyak 36 responden. Jenis data yang digunakan dalam penelitian ini adalah data primer dan diolah menggunakan SPSS.  Hasil penelitian ini menunjukkan bahwa : 1) Audit Internal berpengaruh terhadap Pencegahan Kecurangan, auditor internal membuat program kerja secara rinci terlebih dahulu ketika akan melakukan tugas-tugas pemeriksaan jadi faktor dengan gap terendah yakni senilai 6,67%, 2) Pengendalian Internal berpengaruh terhadap Pencegahan Kecurangan, perusahaan menerapkan kebijakan  promosi jabatan dan pemberian kompensasi terhadap karyawan yang mencapai kinerja yang baik jadi dengan gap terendah yakni senilai 5%.maka gap rendah ini diharapkan dapat terciptanya karyawan-karyawan berkualitas, memiliki kompetensi sesuai bidangnya dan memiliki integritas tinggi.Fraud prevention consists of various actions taken to minimize the possibility of fraud and limit the losses that may arise if the fraud occurs. One way to prevent fraud is through assistance from the Internal Audit function that focuses on preventing and detecting fraud, including adequate Internal Control. This study aims to determine how much influence Internal Audit has on Fraud Prevention and how much influence Internal Control has on Fraud Prevention. The method used in this research is descriptive and verification methods. The population in this study were employees of the Internal Control Unit at PT LEN Industri (Persero) Bandung. The sample is determined using the census technique with 36 respondents as the sample. The type of data used in this study is primary data and processed using SPSS. The results of this study indicate that: 1) Internal Audit affects Fraud Prevention, internal auditors make a detailed work program before carrying out audit tasks so that the factor with the lowest gap is 6.67%, 2) Internal Control affects Prevention Fraud, the company implements a policy of promotion and compensation for employees who achieve good performance, so with the lowest gap of 5%, this low gap is expected to create quality employees, have competence according to their fields and have high integrity.
PENGARUH IMPLEMENTASI GOOD CORPORATE GOVERNANCE DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA KEUANGAN (Studi Kasus Pada PT. Perusahaan Listrik Negara (PLN) UP3 Majalaya ULP Baleendah) Sri Dewi Anggadini; Selly Rahmawati
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 1 No 1 (2021): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.785 KB) | DOI: 10.34010/jemba.v1i1.5019

Abstract

Penelitian ini dilaksanakan di PT. Perusahaan Listrik Negara (PLN) UP3 Majalaya ULP Baleendah. Tujuan dari penelitian ini adalah Untuk mengetahui besarnya pengaruh Good Corporate Governance terhadap kinerja keuangan dan Untuk mengetahui besarnya pengaruh Corporate Social Responsibility terhadap kinerja keuangan.Metode pada penelitian ini menggunakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Sampel yang digunakan pada penelitian ini yaitu pegawai PT. Perusahaan Listrik Negara (PLN) UP3 Majalaya ULP Baleendah. Untuk mengetahui besarnya pengaruh Good Corporate Governance dan Corporate Social Responsibility terhadap Kinerja Keuangan. Menggunakan Analisis Linear Berganda, dan untuk mengetahui besarnya kontribusi variabel menggunakan rumus Koefisien Determinasi. Pengujian hipotesis pada penelitian ini menggunakan statistik uji t dua pihak. Hasil yang diperoleh pada penelitian ini memperlihatkan bahwa Good Corporate Governance tidak berpengaruh terhadap Kinerja Keuangan, sedangkan Corporate Social Responsibility berpengaruh terhadap Kinerja Keuangan. Dapat diketahui bahwa Ho berada pada daerah penolakan, dan Ha diterima dapat ditarik kesimpulan bahwa Good Corporate Governance dan Corporate Social Responsibility berpengaruh secara bersama-sama terhadap Kinerja Keuangan, dan dari hasil koefisien determinasi besarnya pemgaruh tersebut yaitu sebesar 92%, selisihnya sebesar 8% yang sisanya dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini.
ANALISA ATAS INTEGRITAS AUDITOR YANG BERPENGARUH TERHADAP KINERJA AUDITOR Sri Dewi Anggadini; Umi Kulsum
AKURAT | Jurnal Ilmiah Akuntansi FE UNIBBA Vol. 11 No. 1 (2020): AKURAT Edisi Januari - April 2020 | Jurnal Ilmiah Akuntansi FE UNIBBA
Publisher : Fakultas Ekonomi UNIBBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.187 KB)

Abstract

Penelitian ini dilakukan di KAP di kota Bandung yang terdaftar di BPK-RI. Fenomena yang terjadi dalam integritas auditor adalah bahwa banyak auditor tidak mempertahankan integritas mereka untuk memprioritaskan konflik kepentingan yang mengakibatkan berkurangnya kepercayaan publik terhadap layanan audit. Selain itu, fenomena profesionalisme auditor terjadi, yaitu tidak adanya keadilan penegasan, penerapan prosedur yang memadai terkait dengan proses deteksi risiko kecurangan dalam perencanaan dan pelaksanaan audit. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai analisis integritas dan profesionalisme auditor yang mempengaruhi kinerja auditor pada KAP di kota Bandung. Metode yang digunakan adalah metode deskriptif dan verifikasi. Populasi dalam penelitian ini adalah auditor pada KAP di kota Bandung dan sampel yang diambil adalah 30 auditor menggunakan teknik penarikan sampling jenuh. Teknik yang digunakan dalam mengolah data menggunakan SPSS Versi 25. Analisis data dengan validitas, reliabilitas, analisis korelasi, koefisien determinasi dan pengujian hipotesis. Hasil pengujian menunjukkan bahwa integritas auditor memiliki pengaruh yang signifikan terhadap kinerja auditor.