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Citta, Andi Batary
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Jurnal BISNIS

 1 
PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN RUMAH PADA PT. DAYA PRIMA NUSAWISESA DI MAKASSAR Citta, Andi Batary
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.458 KB)

Abstract

The aim of this study is to know the effect of the  Promotion cost at PT. Dayaprima Nusawisesa. This research is quantitative research which is explain that highlights the influence between the variables of research with the hypothesis that has been formulated previously. Data collected through observation interview, and documentation, while data analysis using simple linear regression. The results shows that the promotion cost contained in the PT. Dayaprima Nusawisesa Makassar between other banner ads / banners, stickers, billboards, sponsorship, exhibition (rent, stationery), promotional stricken areas, congratulations etc. Proving that the promotional costs incurred by the company influence on home sales, based on the results of the determination coefficient is 0,573 or 57,3% mean changes in house sales (Y), is 57,3% influenced by promotional costs (X), while the remaining 42,7% is influenced by proposed that acceptable
PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN RUMAH PADA PT. DAYA PRIMA NUSAWISESA DI MAKASSAR Citta, Andi Batary
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.458 KB)

Abstract

The aim of this study is to know the effect of the  Promotion cost at PT. Dayaprima Nusawisesa. This research is quantitative research which is explain that highlights the influence between the variables of research with the hypothesis that has been formulated previously. Data collected through observation interview, and documentation, while data analysis using simple linear regression. The results shows that the promotion cost contained in the PT. Dayaprima Nusawisesa Makassar between other banner ads / banners, stickers, billboards, sponsorship, exhibition (rent, stationery), promotional stricken areas, congratulations etc. Proving that the promotional costs incurred by the company influence on home sales, based on the results of the determination coefficient is 0,573 or 57,3% mean changes in house sales (Y), is 57,3% influenced by promotional costs (X), while the remaining 42,7% is influenced by proposed that acceptable
Co-Authors Ahmad Ridha Arfiany Arfiany Arief Mashuri Asmiati Asmiati Asriyanto Asriyanto Dianita Veronika Fahira Salahuddin Hernita hikmah hikmah Muharram Muharram Mukhtar Galib Nurdin Brasit Nurdjanah Hamid Ranteta dung, Rilfan Kasi Ria Mardiana Yusuf Slamet, Sukmatica St. Syahriati Sulastriani Sulastriani Ulfa Dwiyanti Zaenab Achmar