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PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN RUMAH PADA PT. DAYA PRIMA NUSAWISESA DI MAKASSAR Citta, Andi Batary
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.458 KB)

The aim of this study is to know the effect of the  Promotion cost at PT. Dayaprima Nusawisesa. This research is quantitative research which is explain that highlights the influence between the variables of research with the hypothesis that has been formulated previously. Data collected through observation interview, and documentation, while data analysis using simple linear regression. The results shows that the promotion cost contained in the PT. Dayaprima Nusawisesa Makassar between other banner ads / banners, stickers, billboards, sponsorship, exhibition (rent, stationery), promotional stricken areas, congratulations etc. Proving that the promotional costs incurred by the company influence on home sales, based on the results of the determination coefficient is 0,573 or 57,3% mean changes in house sales (Y), is 57,3% influenced by promotional costs (X), while the remaining 42,7% is influenced by proposed that acceptable

PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN RUMAH PADA PT. DAYA PRIMA NUSAWISESA DI MAKASSAR Citta, Andi Batary
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 3 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.458 KB)

The aim of this study is to know the effect of the  Promotion cost at PT. Dayaprima Nusawisesa. This research is quantitative research which is explain that highlights the influence between the variables of research with the hypothesis that has been formulated previously. Data collected through observation interview, and documentation, while data analysis using simple linear regression. The results shows that the promotion cost contained in the PT. Dayaprima Nusawisesa Makassar between other banner ads / banners, stickers, billboards, sponsorship, exhibition (rent, stationery), promotional stricken areas, congratulations etc. Proving that the promotional costs incurred by the company influence on home sales, based on the results of the determination coefficient is 0,573 or 57,3% mean changes in house sales (Y), is 57,3% influenced by promotional costs (X), while the remaining 42,7% is influenced by proposed that acceptable

PENGARUH MOTIVASI DAN KEDISIPLINAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI PADA PT PLN (PERSERO) AREA PENGATUR DISTRIBUSI (APD) WILAYAH SULSELRABAR KOTA MAKASSAR Citta, Andi Batary
Jurnal Niara Vol. 11 No. 2 (2019)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS LANCANG KUNING

The purpose of this study is to determine how much influence the motivation of employee productivity and to know whether there is influence of work discipline on employee productivity at PT PLN (Persero) Area Distribution Manager Sulselrabar Makassar.The research method used in this research is multiple linear regression analysis with the formula Y = a + b1x1 + b2x2 + e. Results of analysis and discussion obtained significant values for the variable X1 of 0.010 <0.05 and for the variable X2 of 0.047 <0.05 then Ho is rejected and Ha accepted. there is an influence between motivation and work discipline on work productivity. this explains the purpose of this study. and regression model Y = 1.529 + 0.296 x1 + 0.188 x2.Research limititation/implications : This research is only limited to employees of PT PLN (Persero) Distribution Control Area of South Sulawesi, Makassar City.It is suggested for future research to compare also with other regions outside of Makassar so that it will also be known whether there is influence of motivation and discipline on productivity. The research sample was expanded using different parameters and theories.This article gives us an understanding that there is a relationship between motivation and discipline towards employee productivity.

PENGARUH BUDAYA KERJA TERHADAP KEMAMPUAN DAN KOMITMEN PEGAWAI PADA KANTOR DINAS TENAGA KERJA DAN TRANSMIGRASI KABUPATEN SIDENRENG RAPPANG Citta, Andi Batary; Ranteta dung, Rilfan Kasi
Jurnal Ilmiah Ecosystem Vol. 17 No. 3 (2017): Vol 17 No 3 (2017): September-Desember 2017
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Bosowa

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This study aims to analyze the influence of work culture (honesty, perseverance, creativity, discipline, science and technology) on the ability of civil servants in the district disnakertrans sidrap as well as to analyze the influence of work culture on employee commitment in the office of labor and transmigration service district sidenreng rappang. Collecting data is done through direct observation and survey obtained by way of distribution of questionnaires to the respondents.The population in this study is civil servants who actually carry out their duties and responsibilities, as many as 35 people because the number of employees a little then all the population sampled, using descriptive analysis, validity and rentabilktas analysis, multiple regression analysis and hypothesis testing analysis (Test T and Test F). The result of the research is obtained about work culture with work ability, which shows that work culture has a significant influence on the work ability of the employees at the Office of Manpower and Trasmigration of Sidenreng Rappang Regency.Then from result of analysis about work culture to employee's commitment indicate that there is significant influence between work culture with employee commitment at office of Manpower and Trasmigration of Regency of Sidenreng Rappang.

PENGARUH KESEHATAN DAN KESELAMATAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PT BETON PERKASA WIJAKSANA CABANG MAKASSAR Arfiany Arfiany; Andi Batary Citta
COMPETITIVENESS Vol 7, No 2 (2018): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jmbc.v7i2.4498

In the new paradigm will be reflected the new work culture, strategy and role of human resources from within the typology of the new organization. The industrial world is growing. The development of the industry can not be separated from the advancement in the field of technology. Technology almost sets aside the human workforce, however labor is always needed. PT Beton Perkasa Wijaksana Makassar Branch is one of the companies engaged in producing concrete. Although the duties of each employee are very different from each other, but inter depending on each other, must work together and also have to fill each other in order to achieve the individual goals of employees as well as the goals of groups or organizations. To support the ease of achieving these goals, employees both individually and required to continuously make improvements or improve the quality of themselves or their groups.The study aims to identify how influential employees' occupational health and safety is so that it affects their productivity. Sampling in this study was used by 102 respondents, the data collection technique is by questionnaire, research variables are Health (X1), Safety (X2), Productivity (Y). The data was tested for validity using Pearson Product Moment correlation and to test its reliability level using Cronbach Alpha and then the data was processed with Multiple Linear Regression Analysis. Hypothesis Testing using F and T Tests with a level of 5% significance. Keywords: Occupational Health, Safety and Work Productivity.

PENGARUH KOMPETENSI DAN PENGEMBANGAN KARIER TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN KEPEGAWAIAN, PENDIDIKAN DAN PELATIHAN DAERAH KABUPATEN SIDENRENG RAPPANG Andi Batary Citta; Arfiany Arfiany
COMPETITIVENESS Vol 8, No 1 (2019): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jmbc.v8i1.4429

AbstractsThe purpose of this study was to determine the effect of competence and career development on employee performance. The population in this study were employees of the agency, education and training office. The sampling technique uses Stratified Random Sampling and obtained a sample of 36 respondents. This research variable uses two variables, namely the dependent and independent variables. For the dependent variable (y) of this study is employee performance. For independent variables (x) include: competence (x1), and career development (x2). Quantitative data analysis method, using multiple linear regression analysis models. Bring it to process data using the SPSS 23 program. The results of this study indicate that partially positive and significant effect of the competency variable gives an effect of 3,880 on employee performance, and from career development variables has an influence of 2,467 on employee performance. Keywords: Competence, Career Development, and Employee Performance.

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. SO GOODFOOD MANUFACTURING CABANG MAROS Arfiany Arfiany; Andi Batary Citta
COMPETITIVENESS Vol 8, No 1 (2019): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jmbc.v8i1.4430

Abstract The subject of this research is employees at PT. So Good Food Manufacturing Maros Branch taken as many as 47 employees. Data collected questionnaires. The analysis used is linearity test, simple linear regression analysis, product moment correlation analysis, coefficient of determination analysis and t test. The results of this study show that (1) Employee performance at PT. So Good Food Manufacturing Maros Branch is located in a strong area (K), meaning the performance of employees at PT. So Good Food Manufacturing Maros Branch is 76.7% (2) Organizational Culture at PT. So Good Food Manufacturing Maros Branch is located in a strong area (K), meaning organizational culture in PT. So Good Food Manufacturing Maros Branch is 76.2% (3) Organizational culture has a positive effect on employee performance at PT. So Good Food Manufacturing Maros Branch, this can be seen from the calculation of simple linear regression analysis i.e. Y = 8.4844 + 0.3370X (4) Based on correlation analysis of product moment is rxy = 0.74 (5) Coefficient analysis determination shows that variable X organizational culture positively affects employee performance Y variable and has an influence rate of 55% (6) Significant testing on work culture affects employee performance in PT. So Good Food Manufacturing Maros Branch shows that t count is greater than t table (7,091 1,679) so that the hypothesis is acceptable. Keywords: Employee Performance, Organizational Culture. Abstract Subyek penelitian ini adalah karyawan di PT. So Good Food Manufacturing Cabang Maros yang diambil sebanyak 47 karyawan. Data dikumpulkan kuesioner. Analisis yang digunakan adalah uji linieritas, analisis regresi linier sederhana, analisis korelasi product moment, analisis koefisien determinasi dan ujit t. Hasil penelitian ini menunjukkan bahwa (1) Kinerja karyawan pada PT. So Good Food Manufacturing Cabang Maros terletak pada daerah kuat (K), artinya kinerja karyawan pada PT. So Good Food Manufacturing Cabang Maros yaitu sebesar 76,7% (2) Budaya Organisasi pada PT. So Good Food Manufacturing Cabang Maros terletak pada daerah kuat (K), artinya budaya organisasi pada PT. So Good Food Manufacturing Cabang Maros yaitu sebesar 76,2% (3) Budaya organisasi berpengaruh positif terhadap kinerja karyawan pada PT. So Good Food Manufacturing Cabang Maros, hal ini dapat dilihat dari hasil perhitungan analisis regresi linier sederhana yaitu Y = 8,4844 + 0,3370X (4) Berdasarkan analisis korelasi product moment adalah rxy = 0,74 (5) Analisis koofisien determinasi menunjukkan bahwa variabel X budaya organisasi berpengaruh positif terhadap variabel Y kinerja karyawan dan mempunyai tingkat pengaruh sebesar 55% (6) Pengujian signifikan pada budaya kerja mempengaruhi kinerja karyawan pada PT. So Good Food Manufacturing Cabang Maros menunjukkan bahwa t hitung lebih besar dari t tabel (7,091 1,679) sehingga hipotesis dapat diterima. Kata Kunci: Kinerja Karyawan, Budaya Organisasi.

PENERAPAN EMPLOYER BRANDING DALAM SUATU PERUSAHAAN : STUDI BEBERAPA LITERATURE Andi Batary Citta; Nurdin Brasit; Nurdjanah Hamid; Ria Mardiana Yusuf
Jurnal Mirai Management Vol 5, No 1 (2020)
Publisher : STIE AMKOP

Employer branding pada dasarnya adalah sebuah konsep yang bisa diterapkan di dalam sebuah perusahaan untuk membuat para pekerja atau karyawan nyaman dan merasa perusahaan tesebut adalah tempat yang baik untuk bekerja. Dalam hal ini, perusahaan harus memberikan keuntungan lebih kepada karyawan atau fasilitas yang dapat mendorong karyawan agar merasa seperti tinggal dirumah sendiri. Employer branding sendiri sebenarnya memiliki dua tujuan. Pertama, employer branding dilakukan untuk membuat karyawan yang bekerja merasa senang bekerja di perusahan tersebut dan yang kedua bertujuan untuk proses seleksi karyawan baru agar lebih mudah menemukan kandidat terbaik serta mempertahankannya. Jadi dengan memanfaatkan employer branding maka perusahaan menjadi lebih baik dimata karyawan begitu juga akan ada banyak calon karyawan baru yang berminat bekerja di perusahaan tersebut. Penelitian ini merupakan penelitian case studi yang bertujuan untuk mengeksplorasi branding perusahaan dan efeknya terhadap kinerja organisasi. Keywords : Branding Perusahaan, Kinerja Organisasi

Pemberdayaan Mayarakat Melalui Pembuatan Keripik Nasi Tempe All Season di Desa Bonea Timur, Kecamatan Bontomanai, Kabupaten Kepulauan Selayar Andi Batary Citta; Hernita; Hikmah; Mukhtar Ghalib; Arief Mashuri
Jurnal Pengabdian Masyarakat Bhinneka Vol. 1 No. 2 (2022): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v1i2.26

Salah satu desa yang berada di ujung Timur Kepulauan Selayar adalah Desa Bonea Timur. Desa tersebut merupakan desa yang berada di daerah ketinggian yang dikelilingi pegunungan akan tetapi juga dekat dengan daerah pesisir, dimana jarak tempuh kurang lebih 30 menit. Sehingga di desa ini juga mudah mendapatkan hasil laut seperti ikan. Desa Bonea Timur memiliki cuaca yang tidak menentu kadang terik,hujan dan tiba-tiba berkabut. Berdasarkan cuaca tersebut, sehingga pengabdi ingin membantu masyarakat setempat untuk lebih produktif dalam mengolah bahan pangan seperti pembuatan keripiki nasi tempe tanpa dijemur, mengingat cuaca yanag tidak menentu di desa tersebut. Salah satu upaya konkret yang dilakukan adalah praktek pembuatan ‘’Keripik nasi tempe all season’’. Maksud dari pembuatan keripik ini adalah untuk: (1) menambah pengetahuan warga setempat untuk mengolah nasi yang mungkin tersisa (2) agar warga setempat mengetahui cara lain dalam pengolahan tempe serta (3) yang terpenting adalah warga dapat menjadikan keripik nasi tempe all season sebagai pendapatan tambahan karena memiliki nilai jual. Sasaran pengolahan nasi tempe all season dihadiri oleh empat dusun yakni; dusun Lembang Bau, dusun Buki-buki Utara, Buki-buki Selatan dan Bissorang. Kegiatan pembuatan keripik nasi tempe ini dibantu oleh beberapa mahasiswa dari STIM Lasaran Jaya mengingat banyaknya masyarakat yang hadir dan ingin didampingi pada kegiatan tersebut.

Pengaruh Sistem Informasi SDM dan Kinerja Pegawai terhadap Efektivitas Perusahaan pada Kantor PT. Ocean Global Shipping Asriyanto Asriyanto; St. Syahriati; Andi Batary Citta
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3282

Penelitian ini bertujuan untuk mengetahui pengaruh Sistem Informasi SDM dan Kinerja Pegawai terhadap Efektivitas perusahaani pada PT. Ocean Global Shipping.Maka tujuan yang ingin dicapai dalam penelitian ini adalah; 1). Untuk mengetahui dan menganalisis pengaruh Sistem Informasi SDM terhadap Efektivitas Perusahaan pada PT. Ocean Global Shipping., 2). Untuk mengetahui dan menganalisis pengaruh Kinerja Pegawai terhadap Efektivitas perusahaan pada PT. Ocean Global Shipping. Untuk mengetahui dan menganalisis pengaruh Sistem Informasi SDM dan Kinerja Pegawai secara simultan terhadap Efektivitas Perusahaan pada PT. Ocean Global Shipping. Jenis data penelitian yang digunakan dalam penelitian ini adalah jenis data kuantitatif, melalui teknik pengumpulan data yaitu; Observasi, kuesioner, dan sampel wawancara yang digunakan dalam penelitian ini adalah Nonprobability Sampling – Purposive Sampling sehingga diperoleh 37 sampel atau responden. Teknik analisis data yang digunakan dalam penelitian ini adalah uji validitas dan reliabilitas, serta uji normalitas dan uji heteroskedastisitas sebagai prasyarat uji asumsi klasik. Dan metode analisis data menggunakan analisis regresi linier berganda dengan uji R2, uji t, dan uji F yang didukung oleh SPSS 22. Hasil penelitian ini menunjukkan bahwa: Secara t (parsial) variabel Sistem Informasi SDM (X1) dan Kinerja Karyawan (X2) berpengaruh positif dan signifikan terhadap Efektivitas Perusahaan (Y), Sistem Informasi SDM (X1) dan Kinerja Karyawan (X2) berpengaruh signifikan terhadap f (simuItan) terhadap Efektivitas perusahaan (Y) pada PT. Ocean Global Shiping. Kata Kunci: Sistem Informasi SDM, Kinerja Pegawai, Efektivitas Perusahaan

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