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All Journal Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science Journal Of Human And Education (JAHE)
Prilosadoso, Basnendar Herry
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Strategi Kreatif Sebagai Urat Nadi Periklanan Basnendar Herry Prilosadoso
Ornamen Vol 4, No 1 (2007)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.675 KB) | DOI: 10.33153/ornamen.v4i1.871

Abstract

Advertising couldn’t separate from human life for almost people believe that advertising become to their life style. Advertising likes social texts that use to understanding the dinamiced of sociaty from one part to another part when the advertise opened. Creativity aspect from advertising is the most important thing to create a new advertise that depand on the visual communication design principles. So, how to appear creativity of advertising with visual communication design media until done to the audience.Key words : Advertising, Design, Creativy.
Bias Gender Dalam Kartun Editorial Di Media Cetak Basnendar Herry Prilosadoso
Ornamen Vol 4, No 2 (2007)
Publisher : Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (787.887 KB) | DOI: 10.33153/ornamen.v4i2.889

Abstract

People as human being separated in two which are male and female, the difference called gender. Those differentiation base from biological function especially reproduction. Derivation from the natural aspect of male and female is bearing the gender concept that was effect from social construction. Once form of social construction that has relation with the differentiation gender peeping out gender term.Study cartoon and caricature means to look out on visual sign and word. This study use critical study with aims to unfold the meaning of sign or symbol. Unfolding that things isn’t easy because there are a lot of problem expanding in society especially social and politic problem. Other, the cartoon and caricature element are complex. It’s consists from many science, for example fine arts, art, linguistic, etc.Cartoon is a picture that represent symbolic sign, consist insinuate, joke or humour. On publication cartoon attend in periodic time, almost of them focus with political and public problem. Rarely social problem became a target, example the society behaviour, gym or someone personality.Keyword: Gender, Cartoon Editorial, Metaphor 
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Basnendar Herry Prilosadoso; Indri Yani; Ana Yuliana; Mahmuddin Mahmuddin; Sriwanti Belani5
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14895

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as the main reference for analyzing, varying, and refining the research being conducted. The data in this article is primary data that researchers obtained from a number of credible sources, namely Suzuki Sales Marketing spread throughout Indonesia as many as 500 people. The data were analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show that the results go hand in hand with the hypothesis because the P-Values are positive and are at a significance level of 0.05, namely 0.014. This indicates that the better the Product Design, the more consumers will be attracted to decide to make a Purchase Decision. Next, in the next line, it can be concluded that the Brand Image variable can moderate the influence of the Product Design variable on Purchasing Decisions because the same thing is that the P-Values are positive and below the significance level of 0.05, namely 0.00. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords: Product Design, Purchasing Decisions, Brand Image
SUSTAINABLE TOURISM VILLAGE DEVELOPMENT THROUGH STRENGTHENING COLLABORATIVE GOVERNANCE STRATEGY Ratna Susanti; Suci Purwandari; Basnendar Herry Prilosadoso
International Journal of Social Science Vol. 3 No. 4: December 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i4.6988

Abstract

development of tourism potential in Karangasem and Ngrombo Tourism Village. This research was conducted in a qualitative descriptive manner by elaborating the techniques of extracting data from in-depth interviews, observation, focus group discussions, and documentation to explore primary and secondary data. Checking the validity of the data has been done through triangulation of sources. The research subjects include elements of the government, private sector, axademics , mass media, communities, and local communities in Karangasem and Ngrombo Tourism Village. Meanwhile, the data analysis technique was compiled interactively including the stages of data collection, data reduction, data presentation, and concluding. Village-Owned Enterprises (BUMDes), academics, private sector, mass media, tourism awareness groups, youth organizations, and local communities. The collaborative governance process that occurs through face-to-face dialogue, trust building, commitment to the process, shared understanding, and intermediate outcomes have made a positive contribution to increasing the acceleration of tourism potential development and promotion based on digital platforms from Karangasem and Ngrombo Tourism Villages. However, some challenges must be managed better in the aspect of building trust in the management of Karangasem and Ngrombo Tourism Village because there are different backgrounds and priority interests of each actor involved. In addition, long-term sustainable interventions need to be carried out on aspects of commitment to the process and shared understanding to have a multiplier effect on the outcome in the future. The results of this study are expected to provide real implications for the management of the Karangasem and Ngrombo Tourism Village and the Karangasem and Ngrombo Village Government to innovate in accelerating the promotion and commercialization of Karangasem and Ngrombo village tourism products.
Socialization Regarding Marketplaces In Villages As A Strategy To Improve Msmes In Villages Nasution, Muhammad Amsal; Putra, Suprio Jaya; Abidin, Jenal; Antesty, Sella; Prilosadoso, Basnendar Herry
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1264

Abstract

Abstrak Artikel ini bertujuan untuk mengetahui strategi peningkatan UMKM di desa melalui kegiatan sosialisasi marketplace. Kegiatan pengabdian kepada masyarakat melalui sosialisasi marketplace di desa karya maju jambangan bertujuan untuk mengedukasi masyarakat khususnya pengusaha UMKM tentang penggunaan marketplace ‘pasarbujangan’ yang belum secara maksimal digunakan dalam hal peningkatan UMKM di desa. Hasil kegiatan ini menunjukkan bahwa peserta kegiatan memiliki pengetahuan baru atau teredukasi tentang profil marketplace ‘pasarbujangan’ Desa Karya Maju Jambangan, mulai dari keuntungan yang dapat diperoleh mitra hingga peningkatan pendapatan desa. Peserta juga dibekali pelatihan tentang penggunaan Marketplace Jambangan ‘pasarbujangan’ mulai dari cara mengakses marketplace, membuat akun dan mendaftar sebagai mitra penjual, serta tata pengelolaan toko online. Peserta kegiatan dapat memanfaatkan marketplace yang dimiliki desa untuk memperluas area pemasaran serta mempermudah proses jual beli tanpa perlu adanya interaksi langsung antara penjual dan pembeli. Kata Kunci: Sosialisasi, marketplace, peningkatan umkm Abstract This article aims to find out strategies for increasing MSMEs in villages through marketplace socialization activities. Community service activities through socialization of the marketplace in Karya Maju Jambangan Village aim to educate the community, especially MSME entrepreneurs, about the use of the 'Pasar Bujangan' marketplace, which has not been optimally used in terms of increasing MSMEs in the village. The results of this activity show that the activity participants have new knowledge or are educated about the profile of the 'pasarbujangan' marketplace in Karya Maju Jambangan Village, starting from the benefits that partners can obtain to increasing village income. Participants are also provided with training on using the Jambangan Marketplace 'pasarbujangan' starting from how to access the marketplace, create an account and register as a seller partner, as well as online shop management. Activity participants can take advantage of the village's marketplace to expand the marketing area and simplify the buying and selling process without the need for direct interaction between sellers and buyers. Keywords: Socialization, marketplace, improving MSMEs
Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses Prilosadoso, Basnendar Herry; Nazriah, Ainun; Putra , Johni Eka; Desembrianita , Eva; Mardiah, Ainil
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1335

Abstract

The increasingly sophisticated technological progress in this modern era is one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Purwosari Village is one of the villages in Laweyan subdistrict, Surakarta City, Central Java Province, where many residents are involved in managing industrial houses. According to Purwosari sub-district officials, the number of home industries in the village is already large, but home industry players still carry out traditional marketing such as Word of Mouth (WoM) and promotions using the WhatsApp application only. So far, Home Industry players still find it difficult to use digital marketing media so not many people use it. Based on these problems, digital marketing outreach and training was carried out, especially using the Live TikTok Shop feature. The choice of marketing media using TikTok is because this platform is widely used by the general public and has a TikTok Shop which is a social commerce feature with the aim of enabling MSMEs who use this application to promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for home industry digitally so that home industry products in the Purwosari Subdistrict, Laweyan District can cover a wider coverage not only in the surrounding area but can cover all of Indonesia. Community Service Activities in Purwosari Village are carried out by holding outreach and training for all Home Industry players. Based on the activities that have been carried out, Home Industry players who do not yet have a TikTok Shop account can help manage the products produced on the platform and understand how to market them. The result of this socialization and training is an increase in the ability of Home Industry players to utilize the Live TikTik Shop feature and also increase sales of goods produced by the Home Industry.
Socialization of Improving the Quality of Public Services Through Digital-Based Integrated Village Governance in Villages Prilosadoso, Basnendar Herry; Salampessy, Maryam; Yahya, Afif Syarifudin; Afrizal, Dedy; Mado, Yohanes Jibrail
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1418

Abstract

The three villages that were the objects of observation and the author carried out community service within a period of two weeks to one month had the same problem, namely regarding the quality of public services that were still minimal. The author took the initiative to conduct socialization to village officials to improve the quality of public services. During the service for a period of two weeks to one month, the author has a realistic target, namely that village officials can master the internet. In the first week and part of the second week, the author conducted socialization on how to use technology properly, the author taught basic things until the village officials could operate the technology they had. In the final stage, the author recruited stakeholders to create websites for the three villages above so that they could serve the rural community digitally. The author would like to express his deepest gratitude to a number of parties involved in the making of the article and the author's dedication to the villages of Baraya and Babatan that have been mentioned since the introduction. The author would like to express his deepest gratitude to the Village Head, Mr. Somad and Mr. Sugeng for the direction given and other village officials who cannot be mentioned one by one
Co-Authors Ana Yuliana Antesty, Sella Dedy Afrizal Desembrianita , Eva Indri Yani Jenal Abidin, Jenal Mado, Yohanes Jibrail Mahmuddin Mahmuddin Mardiah, Ainil Nasution, Muhammad Amsal Nazriah, Ainun Putra , Johni Eka Putra, Suprio Jaya Ratna Susanti Salampessy, Maryam Sriwanti Belani5 Suci Purwandari Yahya, Afif Syarifudin