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All Journal Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya Jurnal Ilmiah Edunomika (JIE) International Journal of Social Science Journal Of Human And Education (JAHE)
Prilosadoso, Basnendar Herry
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Journal : Journal Of Human And Education (JAHE)

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Socialization Regarding Marketplaces In Villages As A Strategy To Improve Msmes In Villages Nasution, Muhammad Amsal; Putra, Suprio Jaya; Abidin, Jenal; Antesty, Sella; Prilosadoso, Basnendar Herry
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1264

Abstract

Abstrak Artikel ini bertujuan untuk mengetahui strategi peningkatan UMKM di desa melalui kegiatan sosialisasi marketplace. Kegiatan pengabdian kepada masyarakat melalui sosialisasi marketplace di desa karya maju jambangan bertujuan untuk mengedukasi masyarakat khususnya pengusaha UMKM tentang penggunaan marketplace ‘pasarbujangan’ yang belum secara maksimal digunakan dalam hal peningkatan UMKM di desa. Hasil kegiatan ini menunjukkan bahwa peserta kegiatan memiliki pengetahuan baru atau teredukasi tentang profil marketplace ‘pasarbujangan’ Desa Karya Maju Jambangan, mulai dari keuntungan yang dapat diperoleh mitra hingga peningkatan pendapatan desa. Peserta juga dibekali pelatihan tentang penggunaan Marketplace Jambangan ‘pasarbujangan’ mulai dari cara mengakses marketplace, membuat akun dan mendaftar sebagai mitra penjual, serta tata pengelolaan toko online. Peserta kegiatan dapat memanfaatkan marketplace yang dimiliki desa untuk memperluas area pemasaran serta mempermudah proses jual beli tanpa perlu adanya interaksi langsung antara penjual dan pembeli. Kata Kunci: Sosialisasi, marketplace, peningkatan umkm Abstract This article aims to find out strategies for increasing MSMEs in villages through marketplace socialization activities. Community service activities through socialization of the marketplace in Karya Maju Jambangan Village aim to educate the community, especially MSME entrepreneurs, about the use of the 'Pasar Bujangan' marketplace, which has not been optimally used in terms of increasing MSMEs in the village. The results of this activity show that the activity participants have new knowledge or are educated about the profile of the 'pasarbujangan' marketplace in Karya Maju Jambangan Village, starting from the benefits that partners can obtain to increasing village income. Participants are also provided with training on using the Jambangan Marketplace 'pasarbujangan' starting from how to access the marketplace, create an account and register as a seller partner, as well as online shop management. Activity participants can take advantage of the village's marketplace to expand the marketing area and simplify the buying and selling process without the need for direct interaction between sellers and buyers. Keywords: Socialization, marketplace, improving MSMEs
Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses Prilosadoso, Basnendar Herry; Nazriah, Ainun; Putra , Johni Eka; Desembrianita , Eva; Mardiah, Ainil
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1335

Abstract

The increasingly sophisticated technological progress in this modern era is one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Purwosari Village is one of the villages in Laweyan subdistrict, Surakarta City, Central Java Province, where many residents are involved in managing industrial houses. According to Purwosari sub-district officials, the number of home industries in the village is already large, but home industry players still carry out traditional marketing such as Word of Mouth (WoM) and promotions using the WhatsApp application only. So far, Home Industry players still find it difficult to use digital marketing media so not many people use it. Based on these problems, digital marketing outreach and training was carried out, especially using the Live TikTok Shop feature. The choice of marketing media using TikTok is because this platform is widely used by the general public and has a TikTok Shop which is a social commerce feature with the aim of enabling MSMEs who use this application to promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for home industry digitally so that home industry products in the Purwosari Subdistrict, Laweyan District can cover a wider coverage not only in the surrounding area but can cover all of Indonesia. Community Service Activities in Purwosari Village are carried out by holding outreach and training for all Home Industry players. Based on the activities that have been carried out, Home Industry players who do not yet have a TikTok Shop account can help manage the products produced on the platform and understand how to market them. The result of this socialization and training is an increase in the ability of Home Industry players to utilize the Live TikTik Shop feature and also increase sales of goods produced by the Home Industry.
Socialization of Improving the Quality of Public Services Through Digital-Based Integrated Village Governance in Villages Prilosadoso, Basnendar Herry; Salampessy, Maryam; Yahya, Afif Syarifudin; Afrizal, Dedy; Mado, Yohanes Jibrail
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1418

Abstract

The three villages that were the objects of observation and the author carried out community service within a period of two weeks to one month had the same problem, namely regarding the quality of public services that were still minimal. The author took the initiative to conduct socialization to village officials to improve the quality of public services. During the service for a period of two weeks to one month, the author has a realistic target, namely that village officials can master the internet. In the first week and part of the second week, the author conducted socialization on how to use technology properly, the author taught basic things until the village officials could operate the technology they had. In the final stage, the author recruited stakeholders to create websites for the three villages above so that they could serve the rural community digitally. The author would like to express his deepest gratitude to a number of parties involved in the making of the article and the author's dedication to the villages of Baraya and Babatan that have been mentioned since the introduction. The author would like to express his deepest gratitude to the Village Head, Mr. Somad and Mr. Sugeng for the direction given and other village officials who cannot be mentioned one by one
Co-Authors Ana Yuliana Antesty, Sella Dedy Afrizal Desembrianita , Eva Indri Yani Jenal Abidin, Jenal Mado, Yohanes Jibrail Mahmuddin Mahmuddin Mardiah, Ainil Nasution, Muhammad Amsal Nazriah, Ainun Putra , Johni Eka Putra, Suprio Jaya Ratna Susanti Salampessy, Maryam Sriwanti Belani5 Suci Purwandari Yahya, Afif Syarifudin