Jurnal Manajemen dan Agribisnis
Vol. 16 No. 1 (2019): JMA Vol. 16 No. 1, March 2019

Utilizing Stakeholders Analysis on Sustainable Organic Farming in West Java: The Case of Cisarua Organic Farming

Sekar Wulan Prasetyaningtyas (International University Liaison Indonesia (IULI) MyRepublic Plaza 5th Floor Green Office Park Tangerang Selatan, Tangerang 15345)
Sobir Sobir (Faculty of Agricultural, Department of Agronomy and Horticulture ,IPB University Jl. Meranti, IPB Darmaga Campus, Bogor 16680)
Aji Hermawan (School of Business, IPB University Jl. Raya Pajajaran, Bogor 16151)
M. Syamsul Maarif (School of Business, IPB University Jl. Raya Pajajaran, Bogor 16151)



Article Info

Publish Date
24 Mar 2019

Abstract

There has been an increase in demand for organic products in Indonesia along with the incessant slogan of healthy living. In terms of small farmers, organic farming is proven to provide increased income, unfortunately, there is no clear system and strategy in developing organic agriculture in Indonesia. The purpose of this research was to understand the role of key stakeholders in Cisarua Horticulture Organic Farming. Stakeholder analysis used in this research to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. The information is used to develop the farm strategies, to reach the farm goals and to assess the feasibility of policy directions. The methodology used is the Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions, and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the farm staffs, farmers of the sustainable horticulture organic farming farm in Cisarua, Indonesia, and national organic farming association. From Stakeholders analysis, four main results were obtained: identifying the relationship among stakeholders; conflicts among them; the stakeholders’ role in farm; and the stakeholders’ interest towards farm program. In conclusion; focusing on one hauler only, investing in seed horticulture products, improving the quality of horticulture products, and mentoring for small-scale farmers were identified as a critical action for the strategy in the organic farming farm in Cisarua, Indonesia. The policy implications of this research are basically to see the contribution of actors in making a strategy. 

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Journal Info

Abbrev

jmagr

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian ...