Creative Research Management Journal
Vol 1 No 2 (2018): December

PENGARUH IKATAN SOSIAL TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN NASABAH SEBAGAI VARIABEL MODERASI

Juharsah Juharsah (Universitas Halu Oleo)
Yusuf Yusuf (Universitas Halu Oleo)
Hartini Hartini (Universitas Halu Oleo)

Article Info

Publish Date
28 Dec 2018

Abstract

The present research intends to identify and analyze the effects of social bonding on customers loyalty, and analyze the effects of social bonding on customers loyalty with customer trust as a moderating variable. Population is the all customer product deposit of the Bank Sultra Branch Konawe, with a total sample of 100 respondents. Respondents were taken by convenience sampling method. Data is obtained by the questionnaire method. The data is then analyzed by structural equation modeling method using AMOS software version 24.0. Results reveal that; Social bonding has a significant effect on customer loyalty; and customer trust moderates the effect of social bonding on customer loyalty, with a position as a quasi moderator.

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Journal Info
Creative Research Management Journal
Website

Abbrev

crmj

Publisher

Universitas Prof. Dr. Hazairin, SH

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human ...