Adbis : Jurnal Administrasi dan Bisnis
Vol 11, No 1 (2017): Jurnal Administrasi Dan Bisnis 2017

PENGARUH PROMOSI PENJUALAN DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN

Eko Boedhi Santoso (Politeknik Negeri Malang)
Joko Samboro (Politeknik Negeri Malang)

Article Info

Publish Date
31 Jul 2017

Abstract

The main objective of this study is: a) identify and analyze to Sales Promotion and Product Innovation Effect on Costumers Buying Decision and b). To find and analyze Sales Promotion and Product Innovation Effect on the Decision of Costumers Loyalty Purchasing through Gedang Ganteng. Location Mayjen Panjaitan Malang. while the sample amounted to 100 costumers which is the minimum threshold for path analysis. The results of this study indicate that: questionnaires were used valid and reliable, sweet model used for predection good and getting better service sales promotion innovation product services, the higher the stronger loyalty through costumer purchase decision as well as the influence of the total variables studied amount 65% Key words: sales promotion, innovation of product, decisions making and loyalty.

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Journal Info
Adbis : Jurnal Administrasi dan Bisnis
Website

Abbrev

adbis

Publisher

Politeknik Negeri Malang

Subject

Economics, Econometrics & Finance Social Sciences

Description

Adbis - Jurnal Administrasi dan Bisnis terbit pertama kali bulan Desember 2007 dan diterbitkan dua kali dalam setahun yaitu pada bulan Juni dan Desember. Redaktur mengundang para penulis dan peneliti untuk menyumbangkan artikel hasil penelitian atau artikel konseptual dalam bidang Administrasi dan ...