Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021

Pengaruh Komponen 4A Terhadap Minat Kunjung Ulang Wisatawan Pada Destinasi Wisata Bayt Al-Qur’an Al-Akbar Kota Palembang

Alfitriani Alfitriani (Politeknik Negeri Sriwijaya)
Welly Andrika Putri (Politeknik Negeri Sriwijaya)
Ummasyroh Ummasyroh (Politeknik Negeri Sriwijaya)



Article Info

Publish Date
05 Apr 2021

Abstract

The purpose of the research is to identify the effect of the tourism 4A components is tourist attraction, acsssibilities, amenities and ancillary service at the Bayt Al-Qur’an Al-Akbar tourist destination in the city of Palembang. This research used a quantitative descriptive approach. This research used descriptive analysis and multiple linear regression analysis.. The sampling technique used in this research is non probability sampling with incidental sampling approach. The sample in this research were the visitors of Bayt Al-Qur’an Al-Akbar tourist destination in Palembang city with 100 respondents. Based on the T test results, it has known that tourist attractions and aminities have positive and significant effect towards interest to revisit in Bayt Al-Qur’an Al-Akbar, while accesibilities and ancillary service have no significant effect on the tourists' revisiting interest. Based on research result that tourist attraction has the most dominant influence on the interest in revisiting tourist. The better a tourist attraction have, the bigger tourists' revisiting interest will be at Bayt Al-Qur’an Al-Akbar Palembang.

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Journal Info

Abbrev

JAMB

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Aplikasi Manajemen dan Bisnis (JAMB) is a journal to managed of Departement Administration Business, Politeknik Negeri Sriwijaya, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science ...