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All Journal Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Business on Hospitality and Tourism
Alfitriani Alfitriani
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance Social Sciences

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Pengaruh Komponen 4A Terhadap Minat Kunjung Ulang Wisatawan Pada Destinasi Wisata Bayt Al-Qur’an Al-Akbar Kota Palembang Alfitriani Alfitriani; Welly Andrika Putri; Ummasyroh Ummasyroh
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

The purpose of the research is to identify the effect of the tourism 4A components is tourist attraction, acsssibilities, amenities and ancillary service at the Bayt Al-Qur’an Al-Akbar tourist destination in the city of Palembang. This research used a quantitative descriptive approach. This research used descriptive analysis and multiple linear regression analysis.. The sampling technique used in this research is non probability sampling with incidental sampling approach. The sample in this research were the visitors of Bayt Al-Qur’an Al-Akbar tourist destination in Palembang city with 100 respondents. Based on the T test results, it has known that tourist attractions and aminities have positive and significant effect towards interest to revisit in Bayt Al-Qur’an Al-Akbar, while accesibilities and ancillary service have no significant effect on the tourists' revisiting interest. Based on research result that tourist attraction has the most dominant influence on the interest in revisiting tourist. The better a tourist attraction have, the bigger tourists' revisiting interest will be at Bayt Al-Qur’an Al-Akbar Palembang.
Internal factor analysis of cleanliness, health, safety, and environment sustainability implementation in food and beverage services Sari Lestari Zainal Ridho; Habsah Binti Haji Mohamad Sabli; Kartini Binti Che Ibrahim; Alditia Detmuliati; Alfitriani Alfitriani; Hadi Jauhari
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.259 KB) | DOI: 10.22334/jbhost.v8i1.322

Abstract

The Covid-19 pandemic has triggered the journey of life with a new order, in order to adapt to the situation in dealing with disruptions caused by the pandemic. The government, through the Ministry of Tourism and Creative Economy, implements standards and guidelines for the protocol for Hygiene, Health, Safety, and Environmental Sustainability in the tourism sector. Of course this must be applied to all business actors in the tourism industry, including service and beverage providers, which is one of it is bakery. As a tourism owner or entrepreneur and employer, it is important to participate in implementing the CHSE protocol in the business environment. For this purpose, it is important to evaluate the application of the CHSE. In order to achieve that purpose, it is necessary to conduct a research by analyzing the internal factors, the strengths and weaknesses, in the implementation of CHSE, as the objective of this research. This research is a pilot research project. The sample of this research is a brand of bakery business with some branches in the city of Palembang. Data collection was carried out using a questionnaire distributed to employees and employers during the fourth quarter of 2021. The results of this study indicate that in the bakery business it can be said that in the implementation of CHSE, the business has more strength factors compared to the weakness factor, which means that the CHSE implementation activities that have been carried out are good, by employees and employers.
Co-Authors Alditia Detmuliati Habsah Binti Haji Mohamad Sabli Hadi Jauhari Kartini Binti Che Ibrahim Sari Lestari Zainal Ridho Ummasyroh Ummasyroh Welly Andrika Putri