ACADEMICS IN ACTION Journal of Community Empowerment
Vol 3, No 1 (2021)

Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara

Tony Sitinjak (Institut Bisnis dan Informatika Kwik Kian Gie)
Budi Berlinton Sitorus (Institut Bisnis dan Informatika Kwik Kian Gie)
Martha Ayerza Esra (Institut Bisnis dan Informatika Kwik Kian Gie)
Elis Sondang Dasawaty (Institut Bisnis dan Informatika Kwik Kian Gie)
Farida Komalasari (Universitas Presiden)



Article Info

Publish Date
20 Jul 2021

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.

Copyrights © 2021






Journal Info

Abbrev

AIA

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

Description

Academics in Action Journal of Community Empowerment is a scientific publication media for Community Service (PKM) activities, which is carried out by lecturers and education staff. The journal is published twice a year, in June and December; and managed by the Institute for Research and Community ...