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All Journal ACADEMICS IN ACTION Journal of Community Empowerment jurnal ilmiah hospitality Jurnal Informatika dan Bisnis Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Elis Sondang Dasawaty
Institut Bisnis dan Informatika Kwik Kian Gie
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara Tony Sitinjak; Budi Berlinton Sitorus; Martha Ayerza Esra; Elis Sondang Dasawaty; Farida Komalasari
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1624

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.
IMPLEMENTASI METODE SMART BERBASIS WEB DALAM MEMBUAT SISTEM PENUNJANG KEPUTUSAN SMARTPHONE SESUAI KEBUTUHAN MASYARAKAT PADA MARKETPLACE TOKOPEDIA Raynor Raynor; Humdiana Humdiana; Elis Sondang Dasawaty; Sigit Birowo; Budi Wasito; Akhmad Budi
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1934

Abstract

Sejauh ini belum ada marketplace yang menjual smartphone dengan sistem pendukung keputusan. Dengan adanya sistem pendukung keputusan, masyarakat dapat lebih mudah untuk menentukan smartphone sesuai dengan kebutuhan masing – masing. Marketplace dengan sistem pendukung keputusan dapat diambil datanya dari kriteria – kriteria smartphone yang masyarakat utamakan dalam memilih smartphone. Sehingga dengan kriteria – kriteria tersebut, masyarakat dapat menentukan pilihan. Penelitian ini didasari oleh penelitian terdahulu yang berkaitan denga metode SMART untuk mengumpulkan data – data yang berkatikan dengan metode SMART. Penelitian ini didasari dengan metode pengembangan sistem waterfall. Metode waterfall memiliki proses berurutan sehingga penulis dapat membuat program yang terkontrol. Penulis mulai mengumpulkan data – data yang diperlukan melalui teknik pengumpulan kuesioner untuk mendapatkan kriteria – kriteria yang diinginkan responden. Lalu penulis juga melakukan studi pustaka dimana penulis mendapat teori – teori yang mendukung penelitian penulis melalui buku digital dan jurnal. Hasil penelitian ini diimplementasikan dengan metode SMART, dimana penulis melakukan perhitungan dengan rumus – rumus yang tersedia di dalam metode SMART. Aplikasi berbasis web yang telah dibuat dengan sistem pendukung keputusan dapat mempermudah masyarakat umum untuk memilih smartphone sesuai kebutuhan berdasarkan empat kriteria yaitu harga, merk, kapasitas memori internal, dan RAM. Metode yang digunakan yaitu metode SMART mempunyai hasil cukup akurat dengan melalui beberapa proses perhitungan
Perancangan Sistem Informasi Koperasi Simpan Pinjam Institut Bisnis dan Informatika Kwik Kian Gie Berbasis Microsoft Access 2013 dan Hypertext Preprocessor (PHP) Elis Sondang Dasawaty
Jurnal Informatika dan Bisnis Vol. 3 No. 2 (2014): Edisi Desember 2014
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study used a qualitative descriptive study based on case studies that describe the real stateof the subject under study. Data collection methods used in this study was the observation andstudy of literature as a basis deductive hypotheses.This design results in the form of documents used in this study is a document of cooperativeemployees Institute of Business and Information Kwik Kian Gie. Based on the collection of datafrom documents obtained then analysis of needs (requirements definition) are in need is, CreditUnions reports every month, reports member savings. Where members can see the rest of theloan see the rest of the loan. The conclusion of this paper is the Savings and Loans CooperativeInformation Systems KSB was made to facilitate borrowing and saving view data members. Byusing this system work load becomes lighter because all done in a computerized process. Thusfurther improved the performance of cooperatives.
Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Siti Meisyaroh; Martha Ayerza Esra; Elis Sondang Dasawaty
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): Edisi April 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Co-Authors Akhmad Budi Budi Berlinton Sitorus Budi Wasito Farida Komalasari Humdiana Humdiana Martha Ayerza Esra Raynor Raynor Sigit Birowo Siti Meisyaroh Tony Sitinjak