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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage ACADEMICS IN ACTION Journal of Community Empowerment FIRM: Journal of Management Studies BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Economic Empowerment Strategy (JEES)
Farida Komalasari
President University
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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The Effect of Financial Literacy and Attitude on Financial Management Behavior and Satisfaction Yap, Richard Josua Christian; Komalasari, Farida; Hadiansah, Ihsan
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Finance aspect is one of the most important things in a family in order to develop their life every day. However, the heads of family, husband and wife should be able to manage the stability and development of family’s financial with a purpose to acquire financial satisfaction. Inspired by the developed previous research, this research examined the effect of financial literacy and financial attitudes on financial management behavior and financial satisfaction of married individuals in Kelurahan Sepanjang Jaya, Bekasi. Financial literacy, financial attitudes were examined as independent variable. Financial management behavior became the mediator variable; as independent but also dependent variable. Financial satisfaction will examined as dependent variable. The sample was 200 respondents married individuals, chosen by using non-probability sampling. Two-step Multiple Regression Analysis is used to test the hypotheses. The result shows financial attitude was the most influencing variable toward financial management behavior; also financial management behavior was the most influencing variable toward financial satisfaction. Researcher recommends that giving more attention to financial attitude and financial management behavior is important to achieve financial satisfaction. Therefore, this research result contributes to increase married individuals’ awareness that financial satisfaction can be achieved by having good financial attitude and management behavior.
Factors Influencing Purchase Intention in Affecting Purchase Decision: A Study of E-commerce Customer in Greater Jakarta Komalasari, Farida; Christianto, Antonny; Ganiarto, Eko
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

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Abstract

This study aims to identify factors influencing purchase intention in affecting purchase decision of e-commerce customers in Greater Jakarta. This research employs survey by distributing questionnaires to 300 respondents in Greater Jakarta aged between 19 – 39 years old, who were selected by purposive snowball sampling technique. The data collected were analyzed by Structural Equation Model (SEM). This research reveals that perceived risk has a negative impact on purchase intention, while perceived benefit, trust, and brand image have a positive impact on purchase intention. Meanwhile, purchase intention has a positive impact on purchase decision for e-commerce customers. It is important to note that perceived benefit, trust, and brand image are strong drivers of purchase intention, which affect purchase decision. E-commerce companies may develop strategies to increase customer purchase decision by managing those variables
CUSTOMER PERCEPTION ON PRUlink PRODUCT PURCHASE DECISION: A CASE OF GREATER JAKARTA AREA Rendika Nugraha; Farida Komalasari; Sandra Dethionia
Jurnal Manajemen Indonesia Vol 18 No 2 (2018): Jurnal manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (761.887 KB) | DOI: 10.25124/jmi.v18i2.1392

Abstract

Purpose of this research is to find out the influence of customer perception of unit link insurance product (Prulink) purchase decision through four aspects which are; information, premium, investment and risk. This research used quantitative analysis approach utilizing questionnaire, which consist of 20 items of questions as the instrument. Questionnaires were spread to customer of PT. Prudential Life Assurance Jakarta that located in Jakarta greater area. Pre-test has been conducted to 30 people with results that questionnaire reliable to be distributed after obtain .974 on Cronbach’s Alpha, validity in range f .751 to .933 and reliability in range of .858 to .936 of 200 samples data that shows that each dependent and independent variables passed to hypothesis testing with multiple regression analysis. Towards this research, it is found that three aspects of customer perception, which are information, premium, and investment, have significant influence on purchase decision. On the other hand, there is no significant partial influence from risk aspect. Combining the common variable (Information, premium, and risk) with specific variable (investment) believed to become uniqueness of this research considering there might be other studies which have similar variable but without combining common variable with specific variable. Keywords—Customer Perception; Information; Premium; Investment; Purchase decision; Insurance. Abstrak Tujuan dari penelitian ini untuk mengetahui pengaruh dari persepsi pelanggan dari produk asuransi unit link (Prulink) melalui empat aspek keputusan pembelian yaitu informasi, premi, investasi dan resiko. Penelitian ini menggunakan metode kuantitatif dengan kuosioner yang terdiri dari dua puluh pertanyaan sebagai instrument. Kuosioner disebarkan kepada pelangan dari PT. Priudential life Assurance Jakarta yang terletak di area Jakarta sebagai sample populasi dari penelitian ini. Analisa data dilakukan dengan menggunakan tes validitas (KMO and Bartlett’t Test) dan reliabilitas (Cronbach Alpha). Analisa inferensial dilakukan dengan analisis regresi berganda untuk mengetahui hubungan antara variabel tak bebas dan variabel bebas. Ujicoba telah dilakukan kepada tiga puluh orang dengan hasil bahwa kuosioner layak untuk disebarkan setelah mendapatkan nilai .974 pada Cronbach’s alpha, validitas dalam cakupan .751 sampai .933 dan reliabilitas dalam cakupan .858 sampai .936 sampai dari 200 data sampel yang menunjukkan bahwa variabel tak bebas dan variabel bebas telah lulu uji hipotesis dengan analisis regresi berganda. Melalui penelitian ini, ditemukan tiga aspek dari persepsi pelanggan yaitu informasi, premi dan investasi yang mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Di sisi lain, tidak ada pengaruh parsial yang signifikan dari aspek resiko. Mengombinasikan variabel umum (informasi, premi, dan resiko dengan variabel khusus (investasi) dipercaya menjadi keunikan dari riset ini mengingat ada kemungkinan dari penelitian/studi lain yang mempunyai variabel yang sama tetapi tanpa mengombinasikan variabel umum dengan variabel khusus. Kata kunci—Persepsi Pelanggan; Informasi; Premi; Investasi; Keputusan Pembelian; Asuransi.
Diseminasi Pola Pengelolaan Keuangan Rumah Tangga: Perencanaan Biaya Pendidikan Farida Komalasari; Eko Ganiarto
ACADEMICS IN ACTION Journal of Community Empowerment Vol 1, No 1 (2019)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.653 KB) | DOI: 10.33021/aia.v1i1.738

Abstract

How low the financial literacy of many housewives as the ones who are in charge of the family’s finance in Indonesia causes many families who do not have an educational financial planning. This causes how common it is for some people who could not go to school because of their family’s financial problem. The purpose of this program is to show how it is to maintain the family’s financial status, to increase the awareness of how important educational financial planning is and to show how to plan their children educational finance. This program was held on Sunday, Dec 2nd at 4.05-6.00 pm and was participated by 24 community members. The visit was done by giving lecture, quiz, question & answer, and discussion. The participants were really enthusiastic and active through the whole activity and wanting to attend the same activity with a different topic. An activity with different topic can be held with either the same or different community. The topics they suggested were how to save money, how to choose an insurance company, how to choose something to invest and how to raise children in a digital era.
Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara Tony Sitinjak; Budi Berlinton Sitorus; Martha Ayerza Esra; Elis Sondang Dasawaty; Farida Komalasari
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1624

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.
Diseminasi Pengelolaan Keuangan Rumah Tangga: Perencanaan Pensiun Farida Komalasari; Eko Ganiarto
ACADEMICS IN ACTION Journal of Community Empowerment Vol 2, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v2i2.1065

Abstract

This community empowerment activity is intended to improve people awareness in financial household management, especially in retirement planning.  By doing a good retirement planning, it is expected that people will have a good quality of life during their retirement.  This activity is also intended to increase households’ financial literacy.  This activity was done at Sunday, 3 November 2019 at 4-6pm, participated by 18 members of Komunitas Ibu RT 09 RW 03 Kelurahan Dukuh Kecamatan Kramat Jati Jakarta Timur.  Lecturing, true or fals, guided teaching, question & answer, simulation and discusion were used along this activity.  All participants were actively following the all program, from the beginning to the end of session.  Questions and opinions from participants show their awareness on the importance of retirement planning.  At the end of session, the participants agreed that having a good retirement planning before entering the retirement period is important.   Retirement planning is needed to reach a good wealth during the retirement.  The problem is that they do not have an enough knowledge to make a good retirement planning.   Therefore, a guidance and help are needed to increase their financial literacy, especially in composing a retirement plan.  Some topics that could be delivered to them in the future are introducing investment instruments and selecting a Financial Institution Pension Fund.
DETERMINANT FACTORS OF INDONESIAN MILLENNIALS’ REVISIT INTENTION: A CASE OF LABUAN BAJO Farida Komalasari; Eko Ganiarto
FIRM Journal of Management Studies Vol 4, No 2 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.789 KB) | DOI: 10.33021/firm.v4i2.801

Abstract

In an effort to increase the number of foreign tourists to Indonesia, the government has set Labuan Bajo as one of the four priority tourist destinations, in addition to Lake Toba, Borobudur and Mandalika. Of the four priority areas, Labuan Bajo is the region with the least number of tourist visits, even though Labuan Bajo has its own uniqueness with its Komodo (giant lizard). Therefore a study of the determinants of revisit to Labuan Bajo, especially for millennial groups, is needed. The main purpose of this study is to determine the determinants factors of the revisit intention of the Indonesian millenials to Labuan Bajo. This research is a quantitative study by interviewing 155 respondents of millennial visitors to Labuan Bajo, who were selected by snowball sampling. The research data was processed and analyzed using the SEM (Stuctural Equation Model) model. The results of the study show that new experiences, new knowledge (push factors), historical values, local values and travelling values (pull factors) influence the destination satisfaction. Furthermore, the destination satisfaction affected the revisit intention to Labuan Bajo.Keywords: push factors, pull factors, tourist satisfaction, revisit intention, Labuan Bajo
FACTORS INFLUENCING INDONESIAN MILLENIALS’ TRAVEL DECISION: A CASE OF BANGKOK Farida Komalasari; Eko Ganiarto
FIRM Journal of Management Studies Vol 5, No 2 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v5i2.1029

Abstract

The number of Indonesian millenials visiting Bangkok is increase year by year.  There must be a strong reason, why Indonesian millenials decide to visit Bangkok.  This research aims to find out the factors influencing Indonesian millenials’ travel decision to visit Bangkok.  The push and pull travel motivations theory are used to develop the research framework.  A quantitative research with primary data collected   by using a questionnaire is done.  The data analysis used in this research is linear regression.  There are two models, multiple linear regression and simple linear regression.  A multiple linear regression is used to find out the factors of traveler satisfaction, while a simple linear regression is used to find out the influence of traveler satisfaction toward travel decision.  The result shows that there are five push factors and five pull factors influencing traveler satisfaction, and at the end, traveler satisfaction influences travel decision.  The five push factor are knowledge and culture, friendship, social status, sightseeing, and new experience.  Meanwhile the five pull factors are local values, destinations features, historical values, cultural values, and outdoor attraction.  Relaxation, as a part of push factor, does not influence traveler satisfaction.Keywords: Push and Pull Travel Motivations, Traveler Satisfaction, Travel Decision,Indonesian Millenial, Bangkok
NOVICE INVESTOR BEHAVIOR IN INDONESIA STOCK EXCHANGE: A COMPARATIVE STUDY BEFORE AND DURING COVID-19 PANDEMIC Eko Ganiarto; Farida Komalasari; Lucia Elshadai Lastria Monita Manik
FIRM Journal of Management Studies Vol 6, No 1 (2021): FIRM JOURNAL of MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i1.1441

Abstract

Investor pemula mempunyai peran penting dalam perekonomian Indonesia. Jumlah investor pemula menunjukkan peningkatan yang signifikan. Mempelajari perilaku para investor pemula merupakan hal yang menarik, mengingat segala aktivitas mereka pada akhirnya akan mempengaruhi investasi dan perekonomian secara keseluruhan. Tujuan studi ini adalah menentukan faktor-faktor apa saja yang mempengaruhi perilaku investasi para investor pemula dan melihat apakah ada perbedaan perilaku berinvestasi para investor pemula antara, baik saat sebelum Ppandemi Ccovid-19 dan selama Ppandemi Ccovid-19. Studi ini merupakan penelitian kuantitatif, yang mengimplementasikan teori  perilaku terencana (the theory of planned behavior) dengan mewawancarai 234 investor pemula di Bursa Efek Indonesia sebagai (responden)  yang dipilih dengan metode purposive sampling. Variabel yang digunakan meliputi : sikap investor terhadap investasi (attitude toward investment), norma subjektif dalam berinvestasi (subjective norm in investing), dan persepsi pengendalian perilaku dalam berinvestasi (perceived behavioral control in investing)  sebagai variabel independen.  Sementara niat berinvestasi (investing intention) dan perilaku berinvestasi (investing behavior) sebagai variabel dependen. Data diolah dan dianalisis dengan menggunakan model SEM ( Stuctural Equation Modelling (SEM)). Hasil studi menunjukkan bahwa pada masa Ppandemi Ccovid-19, sikap investor, norma subjektif, dan persepsi pengendalian perilaku, berpengaruh pada niat berinvestasi investor pemula. Sementara pada saat sebelum Ppandemi Ccovid-19, norma subyektif tidak berpengaruh pada niat berinvestasi. Selanjutnya, pada kedua periode tersebut(sebelum dan selama pandemi covid-19), niat berinvestasi mempengaruhi perilaku berinvestasi investor pemula.
THE EFFECT OF WORK FROM HOME ON CORPORATE CULTURE MEDIATED BY MOTIVATION, WORK BEHAVIOR, AND PERFORMANCE Reny Andriyanty; Farida Komalasari; Delila Rambe
Jurnal Aplikasi Manajemen Vol 19, No 3 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.06

Abstract

The research aims to analyze how WFH influences corporate culture through the availability of work facilities, motivation, work behavior, and employee performance. It is quantitative research using structural equation modeling.  Data were obtained from 32 respondents that spread across Jakarta, Bekasi, and West Java. The results of this research show that WFH significantly affects the employee’s motivation. On the other hand, WFH has a significant direct effect on work motivation. Work motivation significantly affects work behavior.  Work behavior affects employee performance significantly, and performance has a significant effect on innovative corporate culture. The analysis on the specific indirect effect resulted in significantly influencing innovation corporate culture from home through employee motivation, work behavior, and employee performance. Further research could explore the WFH-implementing mechanism as part of a culture of innovation for sustainable human resource development in the new-normal era of Indonesian companies
Co-Authors A. A. Gede Rama Cahyaningrat Adhi Setyo Santoso Budi Berlinton Sitorus Christianto, Antonny Delila Rambe Dewa Made Adi Pranayanata Kusuma Dio Julio Sander Eko Ganiarto Eko Ganiarto Elis Sondang Dasawaty Febby Permatasari Fitriah Ramadhani Ganiarto, Eko I Nyoman Jyobala Wijaya Kanela Ihsan Hadiansah Leiviano Aaron Susanto Lucia Elshadai Lastria Monita Manik Lukas Sangka Pamungkas Martha Ayerza Esra Poan, Roy Rendi Zikri Mulyadi Rendika Nugraha Reny Andriyanty Richard Josua Christian Yap Salomo Michihiro Simanjuntak Sandra Dethionia Tony Sitinjak Vallent Vallent Yap, Richard Josua Christian