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All Journal ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Pendidikan dan Konseling jurnal ilmiah hospitality JURNAL KOMUNIKASI DAN BISNIS Jurnal Manajemen
Tony Sitinjak
Institut Bisnis dan Informatika Kwik Kian Gie
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Pembekalan tentang Digital Marketing Strategy bagi Pengurus dan Anggota Dekopinda Jakarta Utara Tony Sitinjak; Budi Berlinton Sitorus; Martha Ayerza Esra; Elis Sondang Dasawaty; Farida Komalasari
ACADEMICS IN ACTION Journal of Community Empowerment Vol 3, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v3i1.1624

Abstract

Currently mastery of digital marketing has become a must for business people. However, there arestill many parties who have not mastered it. In order to provide briefing and enrichment on digitalmarketing strategy, this community service activity (PKM) was carried out in collaboration withDekopinda - North Jakarta. Starting with the formulation of the problem, followed by the formulation ofthe material and the determination of the form of activity, this PKM was carried out on June 26, 2021using an online platform, because it took place in the midst of the Covid-19 Pandemic and theimplementation of the PPKM Mikro in DKI Jakarta. This activity was attended by 35 participants whoare the Managements and Members of Dekopinda – North Jakarta. The material presented includesthe understanding of digital marketing, digital marketing channels, internet marketing and its mainchannels, how to start digital marketing, strategies for choosing social media as a promotional tool,and how to choose a marketplace for beginners. After participating in this activity, participants feltgreat benefits and suggested similar activities with different topics. The proposed topics areleadership and identification of business opportunities during a pandemic.
PENGARUH KUALITAS LAYANAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE GRAB DI JAKARTA UTARA Florentina Claresta; Tony Sitinjak
Jurnal Ilmiah Hospitality Vol 11 No 2: Desember 2022 (in Press)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i2.2270

Abstract

Transportation is a very basic need that is needed by everyone to carry out activities. Along with the times, various online transportations have started to appear that make it easier for everyone to move. However, often the quality of services provided by the company does not satisfy customers, and the brand image that is built is also less attached to the minds of consumers. The theory used to support this research is the definition of service quality, brand image, and customer satisfaction proposed by Philip Kotler and Kevin Lane Keller; Gary Armstrong and Philip Kotler; Tjiptono; Zeithmal, Bitner, dan Gremler; and Sugiharti. The object of this research is service quality on customer satisfaction and brand image on Grab online transportation customer satisfaction The method in this study uses a causal method by using a questionnaire to collect data. To determine the sample, the method used is non-probability sampling with judgment sampling technique. The results of the analysis show that service quality and Grab's online transportation brand image also have a significant and positive influence on customer satisfaction. The conclusion of this study is that the service quality variable and the Grab online transportation brand image variable have a significant influence on customer satisfaction.
Pengaruh Citra Merek, Promosi dan Kualitas Pelayanan terhadap Minat Beli Konsumen Apple Store Kelapa Gading Jakarta Iyan Suyoto; Tony Sitinjak
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 6 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v4i6.8125

Abstract

Objek penelitian ini adalah apple store di Mall Kelapa Gading. Metode pengumpulan data dalam penelitian ini menggunakan metode komunikasi. Oleh karena itu, kuesioner online disebar melalui media Google Docs sebanyak 140 responden yang memiliki minat membeli produk apple. Prosedur yang digunakan untuk pengujian model dan pengolahan data adalah model persamaan struktural dengan menggunakan SPSS 25.
THE EFFECT OF VISUAL COMMUNICATION ON “CANTIK FEST” IN TOKOPEDIA TOWARDS BUYING INTEREST OF FEMALE CONSUMER IN JAKARTA Marilyn; Tony Sitinjak
JURNAL KOMUNIKASI DAN BISNIS Vol. 10 No. 2 (2022): Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 Tahun 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.909

Abstract

Humans are facilitated by technological advances where consumers can do online shopping anywhere and anytime through the E-Commerce platform. Tokopedia has one of the biggest campaigns, namely “Cantik Fest” and creates a visual communication, one of that is through banners in Tokopedia application which is related to how prospective buyers will be interested in shopping online. The purpose of this research is to find out and get an idea about the effect of visual communication "Cantik Fest" which is expressed in the form of a banner on the homepage of the Tokopedia application towards buying interest of female consumers in Jakarta. This study uses a quantitative method with a sampling technique that is purposive sampling. The data collection technique was through distributing questionnaires to female residents in the Jakarta area who had the Tokopedia online shopping application as many as 99 respondents. The results obtained from the data analysis test in this study indicate that the visual communication affects the variable Y (buying interest), declared that there is an influence of visual communication "Cantik Fest" on Tokopedia towards buying interest of female consumers in Jakarta. This is indicated by the results of the study of visual communication variables affecting the buying interest variable by 88.9%. The conclusion of this study by testing 99 respondents to female residents in Jakarta who have the Tokopedia application, it is stated that there is an effect of "Cantik Fest" visual communication conducted by PT. Tokopedia towards buying interest of female consumers in Jakarta.
PENGARUH IKLAN, PROMOSI PENJUALAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT MEMAKAI ULANG LAYANAN GO-PAY DI WILAYAH JAKARTA Priskilia Priskilia; Tony Sitinjak
Jurnal Manajemen Vol 9 No 1 (2019): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v9i1.607

Abstract

One of the phenomena that occur in Indonesia in today’s era of globalization is Indonesian people who have used electronic wallet as electronic payment systems. This study aims to find out and get an idea of the influence of advertising, sales promotion, and perceived ease of use toward intention to reuse GO-PAY services in the Jakarta area. In this study, data were collected using communication study, namely by distributing online questionnaires through social media to 120 respondents who have used GO-PAY services in Jakarta. The sampling technique used is judgment sampling, where the sample took based on certain criteria or considerations. The selected criteria are people who have used GOPAY services in the Jakarta area. Data analysis was performed using multiple regression analysis techniques. The results of the research showed that advertising, sales promotion, and perceived ease of use had a positive effect on reuse intention. The research concludesthat advertising, sales promotion, and perceived ease of use had a positive influence on intention to reuse GO-PAY services.
PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA PENGGUNA TOKOPEDIA, SHOPEE, DAN BUKALAPAK di JAKARTA Tony Sitinjak; Ericko Pramudita
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.743

Abstract

Along with techonological development in Industry 4.0, the trading processes have beendeveloped as all trading processes shifted to the electronic concept or integrated with the internet.Also called as e-Commerce. In Indonesia itself, there are 26,2 million units of e-Commerce listedwhich dominated by 3 brands : Tokopedia, Shopee, and Bukalapak. But there are also a lot offactors that effect the consumers’ choices e-Commerce.This study aims to determine the effect of Social Media Marketing and Electronic Word of Mouthon Purchase Intention through Brand Image.The object of the study is the perception of Tokopedia, Shopee, and Bukalapak users on SocialMedia Marketing, Electronic Word of Mouth, Brand Image, and their Purchase Intention. Whilethe subject is Tokopedia, Shopee, and Bukalapak users in Jakarta. This study will be done byusing path analysis by calculating the effect between variables. The result shows that Social Media Marketing, Electronic Word of Mouth and Brand Image arepositively and significantly effect on Purchase Intention. Other than that, Brand Image can be amediating variable between Social Media Marketing and Electronic Word of Mouth on PurchaseIntention. 
Co-Authors Budi Berlinton Sitorus Elis Sondang Dasawaty Ericko Pramudita Farida Komalasari Florentina Claresta Iyan Suyoto Marilyn Martha Ayerza Esra Priskilia Priskilia