Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Vol 2 No 2 (2021): Periode Agustus 2021

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP MINAT PEMBELIAN SMARTPHONE MEREK SAMSUNG

Henry Casandra Gultom (Universitas PGRI Semarang)
Renorian Ranandaru (Universitas PGRI Semarang)
Ratih Hesty Utami Puspitasari (Universitas PGRI Semarang)

Article Info

Publish Date
16 Aug 2021

Abstract

This study aims to determine the effect of product quality, brand image and price on interest in purchasing Samsung smartphones at FEB PGRI University Semarang. The population in this study were all students of FEB PGRI University Semarang, the sample in this study was 100 respondents. In conducting research data collection using a Likert scale with 5 assessment criteria and to measure 17 statement items. The sampling technique in this research uses a type of probability sampling. The data analysis technique is multiple linear regression analysis. The result of this analysis states that product quality partially influences purchase intention, brand image does not partially influence purchase interest...

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Journal Info
Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo
Website

Abbrev

jema

Publisher

Universitas Ngudi Waluyo

Subject

Economics, Econometrics & Finance

Description

urnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo is an electronic international journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original ...