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PENGARUH KUALITAS PRODUK, CITRA MEREK DAN HARGA TERHADAP MINAT PEMBELIAN SMARTPHONE MEREK SAMSUNG Henry Casandra Gultom; Renorian Ranandaru; Ratih Hesty Utami Puspitasari
Jurnal Ekonomi, Manajemen dan Akuntansi (JEMA) Universitas Ngudi Waluyo Vol 2 No 2 (2021): Periode Agustus 2021
Publisher : Universitas Ngudi Waluyo

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Abstract

This study aims to determine the effect of product quality, brand image and price on interest in purchasing Samsung smartphones at FEB PGRI University Semarang. The population in this study were all students of FEB PGRI University Semarang, the sample in this study was 100 respondents. In conducting research data collection using a Likert scale with 5 assessment criteria and to measure 17 statement items. The sampling technique in this research uses a type of probability sampling. The data analysis technique is multiple linear regression analysis. The result of this analysis states that product quality partially influences purchase intention, brand image does not partially influence purchase interest...
Peningkatan Pendapatan Keluarga Melalui Manajemen Usaha Bandeng Cabut Duri Rauly Sijabat; Ratih Hesty Utami Puspitasari
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 6 No 1 (2020): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v6i1.1342

Abstract

The low level of public knowledge about fish processing causes fish to have less high economic value and less use as an alternative source of protein other than meat, significantly as an alternative solution to strengthen family income. Especially for milkfish, which has many thorns, causing people to be reluctant to consume and make processed milkfish a product of business choice. This phenomenon has led this service activity to introduce another alternative processing, namely thorn-pulled milkfish. Besides being comfortable, the tools used are relatively easy to get, and the price is not high. The processing of thorny milkfish can also be used as an alternative to increasing the economic value of milkfish, contributing to an increase in family income when engaged as a business route. The implementation of this thorn milkfish business management training activity showed that the participants had high enthusiasm. This was shown by the activity that the participants could independently remove or separate the milkfish from their spines. There is a growing desire to utilize thorns pulled milkfish as a source of family protein. Besides, the analysis of the thorn-pulled milkfish processing business also shows a potential opportunity as an alternative business in the context of strengthening the family economy.
Faktor-faktor yang Mempengaruhi Keputusan Pembelian pada UKM Sentra Bandeng Kelurahan Tawang Mas Semarang Ratih Hesty Utami Puspitasari; Rr. Hawik Ervina Indiworo
Business Management Analysis Journal (BMAJ) Vol 2, No 2 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i2.3987

Abstract

The marketing ability of a company can affect its financial capabilities. One of the company's benefits can be generated from the demand for products and / or services, and other business functions will not run if there is no demand. a company must obtain revenue if it wants profit. One of the elements to get income is from marketing products and / or services. The marketing mix is a collection of controlled tactical marketing tools that companies combine to produce the responses they want in the target market. The marketing mix consists of all the things a company can do to influence the demand for its products. These possibilities can be grouped into four groups. Among them are Products (Price), Price (Price), Place (Place), and Promotion (Promotion). In this study 100 respondents were used. Determination of sample size using simple random techniques. Data were analyzed using the Multiple Regression Analysis method. Data processing using the SPSS program. The purpose of this study was to determine the factors that influence purchasing decisions at UKM Sentra Bandeng Tawang Mas Semarang. SME entrepreneurs must maintain the implementation of important factors that determine the performance of their businesses, while still making improvements to the factors that are still lacking in implementation, in order to get better performance.
Analisis Pengaruh Keputusan Pembelian pada Kosmetik Berlabel Halal Ratih Hesty Utami Puspitasari
Business Management Analysis Journal (BMAJ) Vol 2, No 1 (2019): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v2i1.3212

Abstract

This research aims to analyze the significant influence between halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study used descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Data were analyzed through regression analysis using SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and price perception has a positive and significant effect on purchasing decisions.
PENGARUH REWARD, PUNISHMENT, DAN KESELAMATAN KERJA TERHADAP KINERJA DRIVER GRAB DI KOTA SEMARANG Raynaldo Fadel EL Mahdi; Ira Setiawati; Ratih Hesty Utami Puspitasari
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 1 (2023): Maret 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i1.1542

Abstract

This study aims to determine the effect of reward, punishment, and work safety on the performance of Grab drivers in Semarang City. The population of researchers is all Grab Drivers in Semarang City, the sample that has been determined in this study is 100 drivers using probability sampling techniques with simplehrandom sampling method. Data analysis in this study using the SPSS 24 program. Hypothesis testing with multiple linear regression approaches. The results of the analysis and discussion show that the variables have a persial effect, namely; Reward has a positive and significant effect on Driver Performance, Punishment has a positive and significant effect on Driver Performance, and Work Safety has a positive and significant effect on Grab Driver Performance in Semarang City.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA USAHA PADA NASABAH KUR BRI SEMARANG Lia Ariani; Ratih Hesty Utami Puspitasari; Qristin Violinda
JURNAL BISNIS KOLEGA Vol. 9 No. 1 (2023): Juni 2023
Publisher : STIE-PMCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57249/jbk.v9i1.99

Abstract

This study aims to determine the factors that influence the business performance of BRI KUR customers, Pattimura Branch, Semarang. The sampling technique used was purposive sampling technique, the number of samples taken was 140 respondents. The data analysis method used is multiple linear regression analysis using SPSS version 22. The results of this study indicate that own capital has a positive and significant effect on business performance with a t-count value of (5.694) greater than a t-table value of (1.656) and a significance level of (0.000) is less than the minimum significance level of (0.05). People's business credit capital has a positive and significant effect on business performance with a t-count value of (2.077) greater than the t-table value of (1.656) and a significance level of (0.040) smaller than the minimum significance level of (0.05) . Length of business has a positive and significant effect on business performance with a t-count value of (4.676) greater than the t-table value of (1.656) and a significance level of (0.000) less than the minimum significance level of (0.05).
PENGARUH PENGETAHUAN, PERSEPSI, DAN LINGKUNGAN MAHASISWATERHADAP MINAT MAHASISWA MENJADI PENGURUS BEM FEB UPGRIS: Studi Kasus Pada Mahasiswa FEB UPGRIS Angkatan 2017-2020 Ristianto Wahyudi Irwan; Rauly Sijabat; Ratih Hesty Utami Puspitasari
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 1 No. 1 (2022): Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v1i1.4

Abstract

This study aims to determine the effect of students 'knowledge, perceptions and environment on students' interest in becoming the BEM FEB UPGRIS management. Respondents in this study were students of the Faculty of Economics and Business, University of PGRI Semarang with a sample of 267 students. The data collection process was carried out by distributing questionnaires via google form media to all students of the Faculty of Economics and Business from class 2017-2020. This research is using quantitative methods. Methods of data collection using stratified random sampling technique using a questionnaire. This study uses multiple linear regression analysis using statistical test tools. The data processing of this study used IBM SPSS 22 tools. The results of this study indicate that there is a positive and significant influence between knowledge on student interest, and perceptions do not have a positive and significant effect on student interest, and the student environment has a positive and significant effect on student interest. Knowledge, perceptions, and the student environment together have an effect on student interest. knowledge has an effect of 63% on student interest, perception of 0.29% and student environment by 31%. Based on the results of the research that has been done, the value of Adjusted R Square is 0.740 or 74%.
Pengaruh Manajemen Waktu, Motivasi Belajar, Dan Perilaku Prokrastinasi Terhadap Keberhasilan Akademik Mahasiswa: (Studi Kasus Pada Mahasiswa Kelas Karyawan Semester III dan V FEB Universitas PGRI Semarang Tahun Akademik 2020/2021 Meta Ika Andrayani; Ratih Hesty Utami Puspitasari; Dian Apradika Kusumawati
Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif Vol. 1 No. 1 (2022): Jurnal Ilmiah Manajemen Bisnis dan Ekonomi Kreatif
Publisher : Fakultas Ekonomi dan Bisnis Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jibeka.v1i1.7

Abstract

This study aims to analyze the effect of time management on student academic success, analyze learning motivation on student academic success, analyze procrastination behavior on student academic success, and analyze time management, learning motivation, and procrastination behavior on student academic success. The research unit is student employee class semester III and V FEB PGRI University of Semarang academic year 2020/2021. Data collection was carried out by distributing questionnaires via google form, with a total of 80 students as respondents. Methods of data analysis using multiple linear regression using SPSS software version 25. The results showed that time management on student academic success had a positive and significant effect. Learning motivation on student academic success shows a negative and insignificant effect. Procrastination behavior on student academic success shows a negative and insignificant effect. Then simultaneously time management, learning motivation, and procrastination behavior on student academic success have a positive and significant effect of 15.6%.)
The Effect of the Investment Opportunity Set on the Extend of Voluntary Shari'a Disclosure Ratih Milati Ilham; Ratih Hesty Utami Puspitasari; Iwan Suroso; RA Marlien
Journal of Economics and Public Health Vol 1 No 1 (2022): Journal of Economics and Public Health: Maret 2022
Publisher : Global Health Science Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37287/jeph.v1i1.881

Abstract

The purpose of the study was to obtain empirical evidence regarding the effect of the Investment Opportunity Set on the Extend Of Voluntary Shari'a Disclosure. This research is a field research using a quantitative descriptive approach using a purposive sampling method from companies listed on the Indonesia Stock Exchange in 2018. There are 22 companies that meet the criteria as research samples. The results showed that the Investment Opportunity Set had no effect on the Extend of Voluntary Shari'a Disclosure.
Pengaruh Work Family Conflict dan Beban Kerja Terhadap Kinerja Karyawan Wanita di Usaha Kecil dan Menengah Desa Bringin Kecamatan Juwana Kabupaten Pati Indah Novita Sari; Ira Setiawati; Ratih Hesty Utami Puspitasari
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 2 No 1 (2021): Seminar Nasional Pertumbuhan Ekonomi 2021 - Ekonomi Kreatif dan UMKM
Publisher : STIE Semarang

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Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh work family conflict dan beban kerja terhadap kinerja karyawan wanita di Usaha Kecil dan Menengah Desa Bringin Kecamatan Juwana Kabupaten Pati. Penelitian ini dilakukan terhadap karyawan wanita yang sudah menikah di Desa Bringin. Populasi dari penelitian ini yaitu 99 karyawan wanita yang bekerja di Usaha Kecil dan Menengah (UKM) di desa Bringin. Sampel dari penelitian ini yaitu 99 responden di ambil dari keseluruhan populasi dengan menggunakan sampel sensus. Dalam melakukan pengumpulan data penelitian ini menggunakan skala Likert dengan 11 indikator. Teknik analisis data yang digunakan yaitu analisis deskriptif, analisis regresi linear berganda. Hasil analisis menyatakan bahwa work family conflict berpengaruh terhadap kinerja karyawan wanita di UKM Desa Bringin Kecamatan Juwana Kabupaten Pati dengan nilai sebesar -3,530 dan nilai signifikasinya 0,001. Beban kerja berpengaruh terhadap kinerja karyawan wanita di UKM Desa Bringin Kecamatan Juwana Kabupaten Pati dengan nilai sebesar -5,186 dan nilai signifikasinya 0,000. Work family conflict dan beban kerja berpengaruh secara simultan terhadap kinerja karyawan wanita di UKM Desa Bringin Kecamatan Juwana Kabupaten Pati dibuktikan dengan nilai Adjusted R Square 0,396. Karyawan wanita yang sudah menikah di harapkan mampu menyeimbangkan peran keluarga dan pera pekerjaan dan berani mengungkapkan pendapat serta keluhan untuk tidak memaksakan diri dalam menyelesaikan pekerjaan. Hal ini bertujuan untuk mengurangi kinerja karyawan yang menurun. Abstract This study aims to idetermine the effect of work ifamily iconflict and workload on the iperformance of female iemployees in Small and Medium Enterprises, Bringin Village, Juwana District, Pati Regency. This research was conducted on married female employees in Bringin Village. The population of this study were 99 female employees who worked in Small and Medium Enterprises (UKM) in Bringin Village. The isample of this study is 99 respondents taken from the entire population using census sample. In collecting the data, this research uses a Likert scale with 11 indicators. The data analysisi technique used is descriptive analysis, multiple lineari regression analysis. The iresults iof the analysis state that work family conflict iaffects the performance of female employees in UKM Desa Bringin, Juwana District, Pati Regency with a value of -3.530 and a significance value iof 0.001. Workload affects the performance of female employees at UKM Bringin Village, Juwana District, Pati Regency with a value of - 5.186 and a isignificance value of i0.000. Work family conflict and workload simultaneously iaffect the performancei of female employees at UKM Bringin Village, Juwana District, Pati Regency as evidenced by the Adjusted R Square value of 0.396. Married femalei employees are expected to be able to balance family roles and work roles and dare to express opinions and complaints not to force themselves to complete work. This aims to reduce decreased employee performance.