Journal of Agricultural Socio-Economics (JASE)
Vol 2, No 2 (2021): Journal of Agricultural Socio-Economics (JASE)

The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism

Yoel Crhistony Gultom (University of Tribhuwana Tunggadewi)
Ana Arifatus Sa’diyah (University of Tribhuwana Tunggadewi)
Ninin Khoirunnisa (University of Tribhuwana Tunggadewi)

Article Info

Publish Date
29 Aug 2021

Abstract

This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism

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Journal Info
Journal of Agricultural Socio-Economics (JASE)
Website

Abbrev

JASE

Publisher

Universitas Islam Malang

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Description

The Agricultural Socio-Economic Journal is an international journal, providing forums for economic research and disciplines related to statistics, econometrics, marketing, agribusiness management, policy, history and sociology, and applications for issues in agriculture, healthy food, and related ...