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All Journal Journal of Agricultural Socio-Economics (JASE)
Yoel Crhistony Gultom
University of Tribhuwana Tunggadewi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism Yoel Crhistony Gultom; Ana Arifatus Sa’diyah; Ninin Khoirunnisa
Journal of Agricultural Socio-Economics (JASE) Vol 2, No 2 (2021): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v2i2.9238

Abstract

This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism
The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism Yoel Crhistony Gultom; Ana Arifatus Sa’diyah; Ninin Khoirunnisa
Journal of Agricultural Socio-Economics (JASE) Vol. 2 No. 2 (2021): Journal of Agricultural Socio-Economics (JASE)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jase.v2i2.9238

Abstract

This study aims to analyze the effect of brand image and product quality on customer loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism
Co-Authors Ninin Khoirunnisa’ Sadiyah, Ana Arifatus